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Ben Cohen: "TrueMajority and Business Leaders for Sensible Priorities" | Talks at Google

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Published on Jun 20, 2007

Ben Cohen, co-founder of Ben & Jerry's Ice Cream, discusses TrueMajority and Business Leaders for Sensible Priorities, through which he travels around the country advocating for government and corporate responsibility.

Ben Cohen and Jerry Greenfield met in 7th grade gym class and became fast friends, leading to the opening in 1978 of their first homemade ice cream shop in Burlington, Vermont. They built their original $8,000 investment into one of America's leading ice cream manufacturers and most respected brands. Believing that "business has a responsibility to give back to the community," they have donated almost 8% of their profits to charitable organizations.

This event took place June 19, 2007 at Google Headquarters in Mountain View, CA.

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