 and we're live. Hi. Hi, how are you? How are you? So please introduce yourself. Okay, my name is Amir Kotler and I am the CEO and founder of Vigo, Israeli startup, venture backed, happy to be here. And so what does your company do? My company is an expert when it comes to a modern measurement of customer and user experience for home users while consuming internet service from internet service providers. So there's a challenge and sometimes the bandwidth is not optimal. There's all kinds of issues people have at home with their devices, right? Is it to do with that? Yes, it's not only about broadband sharing that was in the 80s or the 90s. Today, people not having a great experience while consuming internet service in their home for many, many reasons, mainly because that the applications people are now running in the modern world of streaming and gaming and complicated IoT devices, their service chain is much more complicated and Wi-Fi problem or broadband issue, it's only a tip of meaning 40% of the problem. The next, the majority of problems that prevent you to enjoy Zoom session with your coworkers or to hear your teacher in a Zoom session or to kill your enemy while doing Fortnite is not only because of Wi-Fi or let's say internet work, it's because of many, many complicated issues that can be in many places from the cloud of Zoom or the cloud of game till the device you are holding in your hand that if something is wrong with him and you are naturally and automatically blaming the ISP. So you're getting right there into the little brainy machine, the router that people have, right? And your software is inside the router? Yes, my software is, let's say the classical place for Vigo to run is the router because it's the place that's located really in the middle of the chain. Imagine a chain of five components, you have the router in the middle on his right, you would find the Wi-Fi and the end device you are using to consume service, it can be your iPhone, it can be your Android, it can be your console of gaming and on the left of the router you would find the one and the cloud of gaming, naturally or the cloud of Zoom or the cloud of Google or the many, many clouds of complicated and sophisticated services. Naturally, by the way, they have much more than five components because each of the component I just mentioned has some sub components but still this is the middle of the chain and sitting on the middle of the chain can give us a great visibility why you are not enjoying consume your go-to-meeting session or even this platform session and naturally to follow the root cause and to point the exact problem why it happens and what you need to do, you meaning the ISP or the end user or both in order to improve the experience level from five to nine. So does it have to do with like a big challenge is optimizing the pings and stuff like that or what is it that you go and do in there? What do you analyze and who gets this information? Is it the end user or the ISP or both? We came to the world to help ISP to I would say to embrace a very modern troubleshooting methodologies to understand really the way people consuming services and even to prevent them to call the call center because we are providing this platform to the ISPs to prevent phone calls and to understand that their customers are suffering and this is a great way for them to be a minute before they call and naturally other use cases but we are also providing as part of our products some products to be given to the end user but only with the blessing of the ISP. Let me give you an example we having a very smart application we call the application self-care that we are providing the end user the customer the home owner the ability to see like the CSR like the call center of the ISP everything is going on everything that is I would say green in terms of a joyful experience of running application and some bad red problems to do some double click to understand what's the nature of the problem and what he needs to do in order to maybe even to call the right service provider and not automatically the ISP so we are serving the ISPs but we understand that in order to serve the ISPs we need to have some candies to their customers we will not bypass the ISPs while communicating directly with its customers with the home owners. So here I'm on your slides what is for example the Vigo agent? Vigo agent is a piece of software very lightweight agent that sits on the router exactly like you said connected to all the information that the router is is a place when all communication you know is being sent to the router again it's the middle of the chain some of the communication coming from the home some of the communication come outside the home and we also have a way to use the router and our agent to be proactive and to send some ping our pings in order to I would say establish a well-deserved mathematical models for us to understand why you are not enjoying the session of YouTube while listening to your favorite song we again in order to understand why your experience went down to four we need to do kind of a checklist starting with YouTube cloud and ends with your computer that this is the place when you would like to hear the music from YouTube or from Spotify so we need to intercept signals but we also need to send our pings these are all together will conclude with a very sophisticated formula that allows us to do a few elements which are very important and very rare we can we can do a device fingerprinting we can understand the device you are consuming you know iphone android alexa and and you know sony tv um and others the application that's you know that is being consumed right now from the same device we can we can understand the quality of experience of each and every application that is now running if the experience is low score we are automatically um you know asking our radars in home and outdoor to find the root cause why the score went down and and then we are moving our engines to the recommendation to the recommendation phase because we are not only going to say to the isp uh this guy david um david rich having some problem with his zoom and isp will never know what to do with it we are providing him enough information for him to know what the isp needs to do as a recommendation and what the owner needs to do and in case of wi-fi problems we are taking the liberty with the permission of the telco to do auto healing auto fixing and we are providing an end-to-end solution including a resolution and we will still do it contextually meaning if we know that five people are now sitting in the home and only one is not enjoying while consuming his favorite song in spotify we will not do something brutally in order you know to turn on and turn off the router or to do something that all of the five will need to wait until the router will wake up again we will do it in a way that the only the one that is now not having fun consuming the services will go back and enjoy the services while the fall will not feel that vigo was around because i'm fascinated by how i get internet you know like where i have uh in my flat it's a thousand megabit down 500 megabit up and it's going over copper lines that are connected to some kind of fiber thing and then they're shared with all my neighbors and i'm guessing if i do this interview with you at eight p.m it's not going to work so good like right now when it's only five p.m exactly like and there's so many like little intricate things happening behind the scenes and the consumer have no idea what's going on and i guess the isp has a really hard time figuring out how is the quality of their service right exactly i think that the isp has some legitimate tool to use right now but they are i would say uh there are under the family of sensors and silos and probes that are they are putting uh across the board you know outside cmts in in the in the in your suite in your home but these um are very very old because um today again in the gaming and streaming uh word you need um to understand that the only way for you the only way the only modern way to understand what you are facing at nine at nine a.m and this is a good example by the way is to understand zoom vigo understand zoom behavior while you are consuming i would say not less than the co of zoom himself um it's a little bit of a joke but there is a lot of truth in this joke uh because we are in we are obsessed with the behavior of the application because only deep knowledge of each and every most popular application while it consumed in your home will give us the ability to direct the isp and the end user to fix this problem as soon as possible and yes by the way neighbor interference by the way might be in some country 16 or 17 percent of problems that people are calling the call center um and yes they don't know meaning you can put a probe in your home and check okay you're calling to the uh you're calling to the call center they will check the probe in in your wi-fi said the wi-fi is mister the wi-fi is okay maybe you should uh you know maybe you should uh turn on and turn off your router i see that the one connection is okay as well and the last mile is also okay but if you will ask her do you know that whether i'm using zoom right now and uh my boys are now playing games all of the three and my wife is uh watching as her favorite show on netflix and meaning the profile of the home what everybody is now consuming and what kind of level of experience each and everybody has the answer will be no so there's a dramatically amount of new things people do in their homes and their everything is need to connect to the internet right now there's so much more stuff happening right and so you get into there and you you manage all the iot that people install and that those little camera doorbells and the the security cameras and all this stuff imagine imagine um a white list uh that Vigo has in his product um um all of the popular application and all of the popular uh devices naturally we're speaking about tens of thousands um and we need to know and understand each and every application even in Japan or in the Philippines because we are running them so naturally netflix and uh and and uh amazon prime is a worldwide a worldwide brand that you know it's good that we know them because it's help us to isolate problem or fix problem in the Philippines but please know that some of uh most of the countries as their own streaming services and gaming services and and and iot devices and smart alarms for example in the uk you would find uh smart energy you won't fight smart energy a lot of smart energy in the united states um so and and british gas today is selling some equipment connected to the internet to home user to control their gas are better we need to understand the behavior of this device in order to understand its entire chain and that naturally to understand and to pinpoint the exact root cause of the problem of each and every popular device and service and it's fascinating because uh um wi-fi was just designed for micro ovens right and we're doing so much stuff with it and uh it's interesting to see also i'm really fascinated by these routers that have uh uh public uh ss id that they share with the neighborhood and send suddenly people connect to each other's internet and the biggest thing i heard that i think amazon wants to do all their smart devices share some kind of bluetooth uh do you get into all that are you also working with these uh you know like uh device makers and optimize that they don't disrupt people's home internet yes this is something that we do but but we are agnostic to any inner connection that will be in home so we are we think that wi-fi will exist because it's cheap and very very good today by the way there is wi-fi 6 and even the word of you know intel and others are speaking in terms of wi-fi 7 so we believe that despite the way that other languages are coming to the word to replace wi-fi and to control the inner connection such as 5g for example or uh or zik b or z-wave um we are agnostic absolutely agnostic we believe that vigo needs to understand the way each and every device consume its service while connecting to the router in order to get an internet access to the world we need to know that um uh as well by the way most of the routers that we are now sitting inside some of them already have a parameter for the home owner to choose another email network it does it it does it does it must be wi-fi so the alexa might might connect to the internet while communicating uh to the router through a non wi-fi communication it's possible uh this is uh it's really fascinating how you how you're getting there can you talk a little bit in terms of what's the platform because uh many of the routers using the same kind of is it an arm cpu or is it uh uh fire uh what do you call those kind of cpu's that they have and the very popular routers uh you you have to go in there and work on that platform or you you modify the firmware or nothing to do with that no we have a very again we are agnostic to all i would say 12 13 years old routers it can be even close to the legacy region of of routers uh we are sitting between i would say communication layers i cannot see i cannot say more naturally uh where exactly we we sit but we are um understanding from the place we sit uh the communication that the router is um getting receiving and we are in a perfect place even to um transmit some of ours um and naturally because of the the previous slide you just show we know what needs to be local meaning what kind of insight we are knowing uh while sitting lowly inside the home of the raw or home of the uh of the uh end user uh customer and why we why in what cases we need to upload the insight to the cloud and make a decision uh there um it's it's an agent cloud methodology which is very very classical and here you have a slide talking about the vego cloud so what goes on there vego cloud imagine um we are excited security people despite the fact that this is really the most non-cyber company ever uh but we stole from uh from the cyber many many um um elements i would say so in order that your um agent sitting on the router uh we'll know everything about zoom everything about new application that is coming and your son decided to upload and we still need to watch his back while consuming this service end to end um the the cloud is mainly um the component that responsible of feeding the agent with the recent signatures and anomalies that um the agent sitting on the router needs to know while monitoring the application that people in home are consuming in order to intercept problems as soon as possible to lower the grade of experience to inform the isps and to provide a decent recommendation so there is a lot of things that the clouds do uh does in addition to feeding and there is a lot of things that the agents is doing um preventing um preventing problems grading the the customer experience and and even fixing some wi-fi issues uh but i think that for your um um form um from i would say a way to uh display to explain what the main uh responsibilities of the cloud and the agent i would say that uh the cloud main uh task is to feed the agent with the most recent i would say male function signatures i think that that would be even clear all right sounds so uh so uh so deep and advanced the the role that you're playing in this but you you are mentioning that some isps already have some kind of tools uh of course they must have because it's a huge business right it's a trillion dollar business or maybe not i don't know the media and everything mass media and uh internet and everything but uh and and telcos and all that stuff yes so so what makes you different compared to everything else that's out there and are you already a huge company that many all the isps in the world know about i let's i would answer one by one um yes we believe we believe that um isps has today um a way to uh uh address these use cases and this problem we believe and they believe even the the the giants uh among them that their way is not so modern um it was good before the streaming war between netflix and um it's a competitor and it was great before people um um um you know we're using games for three or four or five hours a day naturally it was before covin 19 um and before um many CEOs even before corona decided that some of the work one day a week five days a week or in between will work from their home and consume more and more broadband but i believe that they understand today and this is our first differentiator which you ask me another um it's i'm going to complete your uh your question i think we are the only one that can do it contextually meaning our way to understand the experience and to provide this important data to the isps is based on a deep knowledge and a very strong artificial intelligence and mathematical models that allows us to say loud and clear this guy is doing a zoom and his zoom experience is five he's going to call you he's going to leave you because he's having a grade five for two and a half months and this is something that you need to know that he won't he won't blame zoom he will blame you um and so this is our first uh differentiator in order really to complete my question and to complete my answer based on your question is yes the isps knows about about uh vigo um i think that um in terms of um brand awareness or that the world will know v know no vigo i think that we did a great job um i naturally i will not mention customer but let's say if i need to say something that will not reveal the name of the customers among the 10 leading leading uh isps in america we are in died communication with seven uh that's uh that's that's cool uh but it's it's really fascinating to see how all these when you talk you mentioned uh zoom a few times uh and i love this i mean i don't love it okay i don't love the what's happened with the world in the last 18 months but i'm we're just going to say that it's it's it's amazing to see so much more a video conferencing happening like a little bit what you're doing now and uh i did a video with nvidia where they're talking about using ai to optimize the bandwidth used by these video chat systems maybe that's the whole kind of like you might recommend a solutions to the isp like try to get into that kind of technology and you will optimize what people have because there's so much potential and the cables that are there you don't have to get fiber to every home right and even if you have fiber in each and every home it doesn't it doesn't it doesn't mean that you are going to enjoy uh you are going um again i think that the best way to present video is to imagine um and a nice a nice evening in your home with uh which um you know a husband a wife three kids and a dog everybody holds in a different device everybody consume a different service it can be music it can be netflix or hulu or disney or something else you know people are not watching each other today they are sitting on the sofa and the couch and and it doesn't it doesn't if uh if you have a good fiber in in your home and and still something is wrong with the game server or uh in on your old device you have an old device an old computer that is the one this component is making you feel uncomfortable to consume zoom with the teacher of your son because you don't understand that you have um kind of a weak computer or some you know memory problems you need a monitor that will fiber will not solve customer experience problem so it's not a magic it's not magic you just get fiber and everything will be good forever that's not how it is it's it's a fairy tale uh it's a Cinderella um it won't happen by the way i listen if that's the solution is please we'll never talk with us when they say listen we are 10 percent over with the fiber project and we don't need you because we will cross the 60 percent tomorrow or the the day after tomorrow please remember that it's only an infrastructure you won't imagine how many problems people are facing while consuming services because of two components which the isps are not responsible for the end device the iphone that you are holding in your hand the the android your tv your smart tv might cause 20 percent of problems you are facing and calling the isps and the gaming cloud the netflix cloud the blue jeans cloud can be awkward so with all the respect to the chase after a better um um internet to the home 5g and fiber and all of that which is blessed but it is a good move by the way and we and we think it's it's great um we still believe that the number of let's say customer experience event will not go down please remember that there is a fight against this phenomenon you have more people playing games uh more people um watching movies in in the home today in the next year or more people will learn from home because of covid more people will work from home meaning with all the respect you might face an idea that you have 10 improvement on your infrastructure network but you have 40 percent or 50 more when it comes to the internet consumption by people so i cannot imagine what's been going on the last two years i cannot even start to imagine because it's impacting everybody everybody needs to do i think 4k video chats daily with their family all over the world wherever they are and uh it's not happening like as far as i know like i can't find amazing 4k uh supposed to be on skype i don't know i don't know where it is where is an example and i will give you a color app right it should be a killer app yeah and i will give you an example you can't imagine i don't have the exact numbers but i think it's double double digit how many problems of lack of you know people are not enjoying to consume 4k movies because their tv does not support 4k and listen they swear um that they bought a for a 4k tv and that's uh that's fine and this is a great example by the way a great example why fiber or um 5g will not solve the problem because 4k it's an application at the end of the day people would like to see you know their movies the best they need an end device that will support 4k and many of the end devices despite what the you know these manufacturers can say while selling you the tv cannot support 4k and Vigo will know it in a in a in a single heartbeat and there's uh there's all these i'm not gonna uh hdmi has different standards for the 30 frames per sec the 60 frame per second and then you need to have the right setup box that connects the right port and everything and the uh i guess it's uh it's uh it's a fantastic uh result if you are able to take away all the customer headaches out of the if they if you don't need to call the the support and these things just work and you think you might have a role to play there and i'm just guessing also another thing is i'm always thinking that sometimes the walls in the buildings are a huge issue where you put the router and how about uh doing all these mesh networks maybe you have to recommend this mesh or that mesh to these customers and then maybe there's a way to do it like a little diagnostic device you can walk around the house and see how's the signal i mean there's so many so many things i'm asking the distance the distance between the device and the router is no doubt one of the parameters that we go check in order to find the root cause of the problem the 4k the 4k tv it's uh i would say it's a nice use case and it's work and vigo can diagnose this problem and alert the end user and the isp but i would say we will not start the journey of looking um finding whether your tv is 4k support 4k or not if we are not being triggered because of the attempt to consume a 4k movie but each and every um each and every problems that we are diagnosed we will start automatically with the distance between the end device and the router so you are absolutely right here and you don't need to ask anyone to install your app to and then walk around every centimeter of their flat to measure things you just do it automatically in the background you don't need to you don't need to interfere they don't even know you exist basically right the consumers they don't know that i exist unless the isp will tell them as a gift as a christmas gift uh the the vigo application uh smart smart care smart self-care or something like that by the way in most cases they will hide the logo of vigo and they will embrace it as their own uh as their own app and that's perfectly fine by us and then here you have a crucial differentiator too what do you talk about here um i think it's it's another it's another way to understand that um we are doing everything um uh contextually or what we say app related um i think that this is the best way to um emphasize again and again again that vigo is not monitoring the shape uh and the condition of each and every component we are not evaluating um i would say the good and the bad of your chain the service chain we need to be an expert in understanding how you need to consume the application you are using in a most perfect way and we can overcome a situation when five people sitting in the home two are enjoying and three are not enjoying we are going in one way to treat them as individual in order to fix the problem but we can also see the entire picture of five people and how to make sure that all of the experiences all of the five will be as high as possible and here's another crucial differentiator three yes this is end to end yes it's do end to end and again i mentioned it in your previous uh questions the fact that we can do it um from the router we are in full control of the entire chain in order to do our root cause analysis uh meaning you don't need um um you know to put some probe and silos from other vendors in order to monitor your one and to monitor your the router condition because the router again can be the root cause that leads you to understand that the router is the problematic component of the chain vigo is one solution single solution an up aware a solution that can see end to end the router allows us to see the entire chain end to end um from the uh sony console that you are using in order to consume your game till the um um the uh uh cloud of the game and naturally in between in order to diagnose the exact location of the problem no one does it from one single solution so i'm guessing that you have a lot of ai going on here and some very deep algorithms and some genius right in the background that's the only way it could work yeah all the stuff you're doing yes the company is a data company at the end of the day we are a data company we are providing data um insight uh important insight let's say even a customer experience insight uh to the only by analyzing signals that some of the cases we are creating them by ourselves but the majority is signals that are there um with or without uh vigo the um naturally we have an ai models we are having eight patents uh till today uh in order to uh i would not say to uh avoid competition but mainly to uh to understand what we have to when you when people are forcing you to uh to do that um you um you understand in a very um smart way um asking your people to articulate it and to understand what we really really have so the the the the short answer is yes that the company is heavily invested in artificial intelligence and uh machine learning uh i know this is a very popular chain of words that every uh start startup guy is using but um i think that um this is very very um heavy in and in uh in vigo uh for better and for worse as you were saying you are an uncharted territory like you you really there's no uh like competitor who's who's been where you have been in terms of like trying to understand i i guess there's so much stuff to understand here and you might be the first ones to understand each of these scenarios and nobody else has this stuff there are there are players which are decent and very very good some of them are very very um i would say very mature companies even uh 18 17 20 years old so we respect them uh a lot we learn from them and uh in some cases we are even uh collaborating with them but again when vigo is leading um a revolution um which is very very difficult to do we are leading a revolution to explain to the telco that the only way for you the only way for you the only modern way for you to monitor the experience of your customers in order to give them a better care to um uh to manage churn better and even to understand in terms of course and and upsell what he needs to have in order to improve his grade his score of experience the only way is to understand the application is running by the way this is the only way that differentiate you and i because if i would call the call center with a zoom problem and you would call the the isp with a zoom problem they are going to treat us the same they don't understand the other application that is running in parallel they don't understand what kind of device you are holding in your end they don't understand so vigo believes that the only way to do customer experience is to profile your customer and the only way to profile your customers is to use artificial intelligence to understand their different behavior and behavior mean what kind of application you are consuming and what kind of application i'm consuming and without that it's it won't it won't succeed in in in a way that every company is launching a new game uh per day and um streaming services are going to be include gaming in two days and it's it's something that got profiling the home profiling the home in a different way it's the only way i'm not going to give you an analogy from the man from the healthcare industry but the only way to treat a patient is by looking at the body as if there are individuals it's been missing i'm not going to say any more about it i'm not allowed on youtube but it's been missing to provide a personalized healthcare it's very important as like it's not the one size fits all but that's a different question exactly but i i guess it's also very important uh uh for for for you to anonymize all these profiles right you don't want to uh because i guess there's so much information to be gotten out of uh what people are doing and doing banking whatever it's all it's all um anonymize anonymize and naturally it's only for the sake of uh of improving um experience it's already including in the sla between the customer and the isp uh but we are not intrusive we are not going to do anything else um only obsessed to improve customer experience in every house in the world there are 1 billion and 250 million connected houses in the world and we would like to be a piece of software sitting in each and every router and uh and people the customer shouldn't get us too uh worried when they call the service center and those service centers knows exactly what they need to do to improve their like ah try to move your router in the other corner or try to uh i don't know something some kind of recommendations they might give but they shouldn't be worried about how did they know all this you know the the uh the condition uh by the way several isp will decide to uh renew their sla because of vigo and the others that's uh that's fine but in the uh but in the event you just mentioned i believe that the call center will say listen we see a low signal before between your device and the router we absolutely sure we have a signature by vigo or by i don't know by conca say whether they are going to give us the respect or not um that's the only problem we believe that and this is a signal function that all you need to do is remove your router to another place and then your problem will be vanished permanently no one needs to uh and naturally we are dividing we are sharing the data differently according to uh the isp request for example for example he might he might decide the isp that he doesn't want to use the brand of uh hulu and disney and netflix he wants the call center will use only streaming meaning the category the category name and not the brand that's fine that's not problem the platform had been built very very granular and we can do all of the things and again despite the fact that vigo is purely customer experience we are not going to use the data or sell the data in order that that other company third party company will sell you insurance because you have uh because you have uh smart cameras yeah and uh what what i'm wondering also because i'm fascinated by our youtube is where i put my whole everything and i imagine that they have the biggest servers the biggest bandwidth the biggest consumption and i'm guessing that not only youtube but netflix and amazon aws all these guys uh microsoft they have thousands maybe tens of thousands of cash servers around the world do you uh need the isp's permission to maybe notify them or do you think they know what's going on when there's an issue and you know stuff like that like to try to help them out and say hey uh there's a problem that whole region you need to no no we are no we are putting the um we are putting the data and our insight to the isp for example we can inform the isp not from a single home overview but from a neighborhood uh problems we can tell the isp's meaning uh that uh in south in south borna syris in al dentina there is a place a neighborhood when netflix is not so great uh but we are allowing the isp and netflix to solve this problem by themselves again we are loyal only to the isp we are not discussing with people that causing them problems service providers media providers content providers and we are also not bypassing them by approaching directly to their customers and providing them a way to understand their level of experience and to improve by themselves and solely um um the level and and and make it better we believe that this uh strategy of being loyal for now only to the isp's will be worthwhile in the future i'd like to see a google map where i can see where i can go in the city to get great upload speed you know to upload my videos and uh maybe even to get some kind of real time comparison of because i love i like taking to cheap uh sim cards and i have a really cheap data and i don't understand why it's so cheap but i think there's gotta be a lot of reasons why right it's lower priority bandwidth and it always disconnects the whatsapp calls and everything again i don't know yeah sorry i'm talking too much but uh yeah but it'd be nice to to to understand why it disconnects because it's more and more stuff like whatsapp i think they say that it's encrypted end to end so i guess it's peer to peer a little bit like skype was i guess and maybe i always was fascinated with peer to peer and i wonder if uh the usage has been going down because everybody is just using netflix they're not pirating anymore right uh kind of but i don't know if that's true or not or if there is a huge future in a peer to peer and i guess you do that could be an issue because that's where all the upload is being consumed right yes but again but again we uh if we see that this app you can call it peer to peer app you can call it uh a streaming app is uh having in the world more than 100 000 users we are going to evaluate the app and knows the way it behaves in houses in uh um brazil uh indonesia the united states and in israel and we know how to monitor its experience all over the all over the arm across the board from end to end put it in our library feeding the agents just in case this app um will be consumed by um you know a new customer that it was surprising meaning we were surprised but we understand the application is uh is using uh so again we naturally we can know what will be the end or we can guess what will be the end of the battle between netflix and peer to peer and others but again that's not i agree i think that if we we don't need to remove our eyes from the ball if you know what i mean we need to still be obsessed on experience of popular consume application and if we will do that only that i think that at the end of the day a price will wait nice and uh right here in your slide you say main products smart care and cx and you were talking about all this right yes yes we'll talk about all that we are providing a rich platform uh to the isp we understand that installing an agent on on the routers it's not trivial it's not real by the way we are not the first agent there are other agents that came before us the uh the smart home is an agent that is three years older than us and the cyber security is four years older than us but it's still a painful um or semi painful solution that's why we are coming with a rich platform a rich platform naturally the installation of the of the agent is naturally is uh is um over the air but uh we are providing them a way to understand the experience of their customer what we call Vigo uh cx in order to prevent churn to give them the grade of experience and the suffering homes that maybe even not been calling to the call center for 18 months you don't see a ticket in uh in the database but this customer is suffering and heavily and we can and we can give them the proof that is going to leave you despite the fact that he haven't called the call center yet in the last 18 months but he is a bad house for 18 months bad in terms of customer experience uh the other solution is naturally Vigo care that we are providing to the CSR we are providing to Diga a real-time analysis of problems malfunctions that people are facing and the ISP would like to know about them uh the minute it occurred and then uh you have also um slide two with the insight and the smart cell smart cell is what we talk about about the ability to uh tell the ISP what they need what they need uh to uh sell or to give away free of charge in order to improve the experience of their customer who needs another router who needs a different uh internet package who needs an extender or repeaters things like that is very very important um and again it's not because they want to sell more it's because Vigo gave them a signature that this upgrade will solve customer experience problem forever nice uh that's that's that's awesome so i i maybe you told me that you might have a next meeting but maybe i can ask you another question the two um so so i guess that there is a very busy roadmap for your company right uh there's so much more stuff happening all the time like i i keep talking about 4k is amazing pretty much every tv people buy in the last five years but not maybe not every every but most of them is 4k and then this 4k hdr and all this consumes more and more bandwidth and there's so many amazing shows being done by all these guys and they are smartly i guess how it works is like uh smart buffering in the background so the the video keeps playing but they can try to download the bits at the right moment so it doesn't interfere with everything in the home and there's all these things happening and i guess the games is even bigger than Netflix right the games is bigger than Hollywood uh we are thinking about an enormous kagar every year of the gaming and the streaming and iot devices that uh that coming in and again uh you know imagine you have a smart look and your your kid when in the rain came back home and and he cannot get in and no one knows what's uh what's the problem um and because it's a smart looks people are calling to the isp um and not even imagining that the problems can be uh located in really in a different place and i i guess i don't know how it's going to happen and pan out but i guess the whole 5g is going to be deployed with a lot of small baseband uh what you call it like kind of like some home repeaters that you because you need to make a lot of smaller uh uh circles or what you call it to get better uh more stable bandwidth and all these devices wireless devices everywhere so that's going to be a huge challenge also to uh play a role and getting the i the home broadband isp connected to the 5g provider and the whole thing just uh roaming agreements and all this stuff just has to work exactly someone we need to move the no move to speak to other ones kind of a handoff between uh players yes all right but uh thanks a lot and so looking forward and i guess i probably already use your services from isp but i have no idea right we'll see no but uh i can check and just for you to let you know and uh how old is your company and how long you've been doing this less than less than three years two and a half years only one and a half years since launching our platform because it took us a year to build it it was um it was developed aggressively but it's um it's a bigger platform than my previous startup because we are we are aiming high what was your previous i'm a cyber security guy um and i was the president of a company called sekdu who had been sold to parlo alto networks in april 2018 and a day after i was thinking drawing breathing leaving sleeping the idea of of uh of ego so i guess it's been really busy 19 months and it keeps getting busy every day yes absolutely i think that uh we can never rest but we enjoy the uh the traction and the compliments we are getting from the main player in europe and in uh in the united states it gives us the sense of of feeling proud of what we have done so far but we also understand the responsibility of doing it the right way because we are serving customers that serve millions and it's a huge responsibility and uh we need to be as excellent as possible uh to stand behind our words and to improve our technology uh till you know and our accuracy uh because um we would like the isps and their customers to uh accept us um gladly are you managing to do all this uh that you want to do or do you are you hiring people the company is after after uh around a naturally is growing uh if you understand recruitment in in in israel become very very difficult because of the bubble um we are fortunate because of the story and the invention of vigo vigo is not developing a software vigo is inventing a software um we are being attractive to uh uh young developers um and uh must say that we are lucky that we succeeded almost to double our our company um in the last five months of five and a half months um we also have a new wave of firing on january and i'm looking forward to lead this uh lead this wave maybe uh somebody is gonna watch this video and they can contact you and say hey uh but do they have to be in israel or they can be remote the core technology is being developed in israel um the noncore can be outsourced or can be remotely from other places in the world we insist that the core technology uh will be here in israel not because we are afraid that it will be leaked is because we understand that the core had been developed and will be developed by people that can communicate in the same office in the same time zone even though our video chat is amazing but being in same office has value listen i'm 52 um i have my problems by myself i'm a true believer that when you are inventing your technology which is the core technology of ego you need to do it as a group together uh sitting i you need to visit here and you're welcome to see the the glasses and the windows uh with formulas and people are um jumping on each other trying to improve the formulas and this is for a ceo it's even i'm moved every time i i see it but we also know how to color the uh component which are not core and that's fine by me and by my partners that to hire people that needs to the it doesn't mean by the way that the noncore is less important than the core at the end of the day it's a whole platform but this is the place when i can be flexible as a ceo and ask the help of people that are not sitting in our office so how much brainstorming is happening every day um i guess it's a big part of the the whole uh did you have to keep like figuring out the solution for each of the different problems and you you're trying a ab test and see if this is better than that and trying again or i think that today the company is big so we have um we have i would say 30 of the people in in in vigo are commercially people meaning commercial people that are selling and and visiting customers and understanding by the way it's great for the rnd team because um it's good it's great that we are inventing a technology but it's also it will be even greater if the technology that will be developed uh will be based on customer feedback and request uh 70 percent of the others are techie guy engineers um i believe that and still after less than three years or almost three years i think that the number of brainstorming is still remarkably high so you do need sales guys in every single country in the world know physically physically yes naturally we um we believe that the uh uh european market and the american market will be probably uh first because of uh business development results we collected in the last year and we believe that that's most of our um efforts needs to be needs to be invested all right thanks a lot sorry i don't want to get too much into your next meeting because as you told me 10 minutes ago it's supposed to all right but thanks a lot for thanks for your time and i hope this video gets seen by by a bunch of people who think this is very interesting it was very very i i really enjoyed the this session and thank you very much for investing the time and hosting me in your show thanks a lot thanks thanks for the talk all right thanks for watching everybody