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Published on Dec 16, 2013
DAY 2 -- Donald Gordon Theatre -- 2:00PM -- 4:00PM
From Products to Services
What happens when a traditional product business ventures into the world of service provision? To better understand the value of service design in traditional manufacturing businesses PDR set out to build a support programme that would stimulate the local economy and help businesses build a service design capability. Nuaire are one company that have benefited from this programme and will jointly present a recent project with PDR, providing insight into the value of service design from an established manufacturing business.