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Published on Jan 24, 2007
The objective of lizard commercial is to change consumer behavior to be more concern and picky about the type of ceiling material they use. As SHERA Flexy board supports them with the benefit of tough and not cracking after installation.
The creative idea: Lizard is a reptile associate with ceiling so it would be an interesting angle. The story goes about Love story between two lizards, like Romeo and Juliet who would sacrifice his life to be with someone he loves, the story ends with message that the crack in the ceiling is a crucial problem.