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No Advertising Please Campaign

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Published on Oct 9, 2014

Australian leaders in Evidence Based Medicine (EBM) discuss why they are supporting the No Advertising Please campaign

Pharmaceutical companies employ marketing representatives to influence doctors’ prescribing habits. Doctors who see these drug reps are more likely to prescribe more medication, more expensively and less according to accepted guidelines. No Advertising Please encourages doctors to avoid using drug representatives as their ‘educational’ resource, by pledging to not see drug reps at their practice for one year.

Visit http://www.noadvertisingplease.org for more information

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