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Published on Oct 9, 2014
Australian leaders in Evidence Based Medicine (EBM) discuss why they are supporting the No Advertising Please campaign
Pharmaceutical companies employ marketing representatives to influence doctors’ prescribing habits. Doctors who see these drug reps are more likely to prescribe more medication, more expensively and less according to accepted guidelines. No Advertising Please encourages doctors to avoid using drug representatives as their ‘educational’ resource, by pledging to not see drug reps at their practice for one year.