 You get this instant positive feedback when you make something that's really good Some people like literally step back and they like scream in the middle of the store. It's like why we do this. It's great Vivic is a direct trade sparkling coffee made with all real ingredients. We have three flavors We have an original sasperilla, which is like a root beer and then a lavender I started off as a barista and quickly got very bored of all the drinks that they were creating coffee itself Inherently has a plethora of flavors within it. So there's chocolatey and nutty But then there's also like citrusy and raspberry notes It's like watching a kid eat an avocado or like an orange for the first time It's like that unique of a flavor. So I started creating a secret menu And it would be like a tea from over here and the coffee from over here And maybe some lemonade or whatever it was had people try it and everybody just fell in love with it The name vivic stems from the word vivification, which means to bring life to So it's our goal to bring life to the coffee industry by addressing the inequities within commodity coffee trading And we do that by sourcing all of our coffee direct trade We actually go to the farm. We meet with the farmers. We buy coffee directly from the farm We have been growing coffee for six generations in the western part of El Salvador I have to start doing Direct trade in order to give value added to our coffee and improve the quality of life of the workers at the coffee farms So they own a coffee mill and what that allows you to do is have ultimate control over how the coffee is processed It kind of adds an element of craft to it the cherry when it's ripe It can be deep red or there's even some yellows. So yeah, I mean it looks like a cherry Right here So being able to like take a ripe cherry off the tree and taste it in my coffee career It was like a seminal moment From the farm it comes straight to San Jose Guillermo roasts the coffee for us right here But we rapidly cool it we blend those teas with our coffee and then carbonate it in tank It rolls off the production line into our boxes and goes to our distributor Before we started vivic I don't think either of us really had any idea of what it would be like to start a brand We didn't know how to communicate our product to our consumer. We got some critical feedback They're like look your product's amazing your branding needs work So that's when you went back to the drawing board and really made sparkling coffee pop on the can in the end It builds something that's a lot stronger Right now we're in about 80 stores in the Bay Area and we're trying to scale up from there There's two ways of doing business There's a way of doing business with the brain and then with the heart we really want to do business with the heart