 Live from Las Vegas, it's theCUBE, covering Knowledge 16, brought to you by ServiceNow. Here are your hosts, Dave Vellante and Jeff Frick. We're back, this is Knowledge 16. This is theCUBE, theCUBE goes out to the events. We extract the signal from the noise. Check out siliconangle.com for all the news and all the summaries of the event and all the interviews that we've done today. Here, obviously we're at SAP Sapphire as well this week, Reggie Jackson, we had an event at MIT, so three events this week for theCUBE, pretty amazing. Jonathan Sparks is here, he's the Director of Product Management at ServiceNow. Jonathan, thanks for coming on, coming off the keynote. My pleasure. Big hi today, big audience, how do you feel? I'm absolutely pooped right now. But, I try to bring it as much as I can. A lot goes into it. I think, you know, we go to these events and we see the effort that goes in, it's gotta be the closest, it's not even close, I know, but it's gotta be the closest to giving birth that a man can experience, but anyway, congratulations. It's like you had some fun up there today, it seemed like the audience was really into it, got some authentic claps, they weren't golf claps, they were hoots, it's gotta make you feel good. It's funny being up there because I definitely said things that weren't actually jokes, but people laughed anyways, which I thought was kind of interesting. It worked out, well, the develop with your friends thing, that wasn't a joke, I was just really saying, no, now you can actually develop with your friends because we're on ECMA 5, but whatever. Yeah, that got a good chuckle, right. So the developer community has exploded here. Absolutely. Did you, were you able to predict that? I mean, did anybody foresee that? No, I mean, so we always knew that we had a big community but then we never really had a spot, right? Last year we did the dev program and we went live with that and we haven't actually done a ton of marketing around it, it just has organically grown and it's almost, it's approaching 40,000 people on the community right now and it's not just people who are registered, they're really active. At any given time, there's something like 10,000 active people on that community who are helping each other out, they're building things, it's pretty vibrant, it's pretty cool. Yeah, Jeff and I were talking earlier on theCUBE, I mean, companies, Covet developers, they'll crawl through glass to get developers to come see an event within an event. You guys kind of said, ah, yeah, let's do a little side event and it gets sold out and the line up. I mean, we have a, I don't know, it seems like customers and developers sort of bring a different kind of passion when they're working with ServiceNow. And I think about why that is we don't spend a lot of time marketing or promising things. I think we're very authentic and we're very real about what we're not good at, what we are good at. And it sort of tracks a different kind of person that I think there's way more passion there. So we're surprised when it happens but that's just kind of who we end up attracting anyways. So what's the conversation like in the developer community and how does it differ than what one might expect from a, I don't know if there's anything traditional about developers but you know what I mean. I mean, you know, talking about Scrum and Agile stand-up 15 minute stand-ups and new processes and sure there's some of that going on but how is the conversation different than what you might expect at a developer event? I don't know if I have a good answer to that one. It's, I watch it and a lot of it is just people helping other people out and that's, I think similar to a lot of developer communities as well. Very collaborative, you're right. Yeah, it's very collaborative. And, but there, they seem to be very passionate around the service now topic when they're talking about it. The thing that I talked about actually the whole ECMA thing, I talked about that because it was actually something that I saw being brought up in the community and I thought it was kind of funny because to me it's sort of like a low level thing but people were like talking, oh hey, did you hear that service now is actually going up to ECMA five, right? So it's, that kind of surprised me but that's just one of the things that I saw happening on there and ended up people actually, it was kind of a big deal to them so it was kind of neat. You don't hear in the messaging anyway, terms like platform as a service, Paz, developer toolkits, the buzzword. That, the lingua franca of developers in this community just seems to be different. Certainly the marketing is different. I'm trying to get my finger on the policy. Yeah, so there's kind of a couple of different ways that we get developers here. One of them is we take people who aren't developers and they actually become developers on service now because they start to get their hands on tools that are more approachable and they're sort of able to accomplish the things that normally you'd have to be a developer or a traditional developer to accomplish. The other thing that I noticed is we're really good platform for somebody who's like a web developer, right? Somebody, Brett Linfletcher from New York Stock Exchange did a session on this and I thought it was super, super interesting. What he does is he just hires web developers and when you start to dissect why that works on service now, it's because those folks sort of spend a lot of time doing front end development that's more about solving business problems but traditionally are very beholden to sort of like the back end engineer that sort of considers themselves to be a little bit more of like this elite status because I work on things on the back end but we make it so they don't have to deal with that and then they can just go focus on the fun part which is building great user experiences, solving problems for the business. So that's kind of a different crowd that we end up attracting. So taking IT admins, making them developers, taking web developers, breaking the chains from that kind of like low level engineer that they're so dependent upon, that's kind of where we see our sweet spot right now from a total perspective. And they're also becoming evangelists for other parts of the organization, right? Talk about that a little bit. Absolutely. So other parts of the organization, you mean other parts of the business where they work? Yeah, absolutely. And especially on the admin side because the IT folks haven't really been in a position where they can be able to build and solve those kind of problems for the business. And so once they get their hands on the tools like this, all of a sudden they're not getting bypassed because they can go to the business and say I can build you something awesome and it makes them so much more relevant and it's just kind of changes their job from sort of reactionary to like driving value into the business, which is pretty cool. What kinds of things are developers asking you for at this event and others that are interesting to you that you're hearing sort of over and over again? Well, I mean, you saw us do the total Twitter vote thing, right? And we asked them, hey, here's three hashtags you can vote for. Clearly UI development tools are something that they're looking for, which is great because we have that service portal. Is that what came out of that? Because I had to leave before the end and I couldn't get a connection to watch it. So I saw the setup but I missed the punchline. By the time, so the question we asked was, hey, should we focus on debug tools, testing tools or UI development tools? Okay, and we did Twitter votes and then we put it up live. By the time I walked to the back of the stage there was something like 657 tweets that had come in as votes and it was 60%, 65% of them, something like that was, hey, we want UI development tools, right? Which is great. And what I told Fred right after that was, hey, did you see that result? Can you work harder, faster, please, on service portal? So clearly they want that. More coffee for Fred. The reality is, we're working on all that stuff, right? It's all coming and... So each of those was a hashtag and you were just counting up the hashtags? Exactly, yeah, so a tweet. We were just integrating in with Twitter, right? So anytime a tweet came out in one of those hashtags we just counted it as a vote for that thing, yeah. All right, how about data? What kind of data do developers want? John Furrier talks about all the time is data is the new development kit. Are you hearing a lot of demand for certain types of data? What type of data do developers want to get their hands on? I don't know, man. I get more data requests from the people who have the business problem and when they think about data it's more in the realm of connecting all my data together. And so maybe that's what developers are looking for but how do I get enough data to the point where I get visibility across all these things that are taking place and then also how do I make it so that I can be predictive in what's going to take place which it turns out you need a lot of data to actually get really intelligent in that way. And so those are kind of two areas where I see it. And then you announced at the keynote today a GitHub integration. An integration with Git. An integration with Git and so, and I was like, hmm, interesting. And it was like a collective finally from the audience so talk about that a little bit. Yeah. Our customers, our developer community, they're very vocal about what they want. I'll tell you, I think last knowledge I was in the PAC which is the product advisory council and they just blew me up with requests for that. So it's not like we can take credit for being, oh my God, it was such a great idea, wasn't it? Yeah, right. I pretty much just got yelled at and said, okay, fine. Okay, but do you talk about the integration because you had made a point and I didn't catch the nuance but you had made a point it's more than just some lightweight integration. Yeah, so all the things that you want to be able to do so other platforms do this, right? They say, okay, you can use Git to store your application files but then to actually manage all of that stuff so to go and commit changes that you're working on or to go create a branch in a source repo and do all that stuff you're actually going to some external tool and depending on the external tool they're sort of different vernacular that they use for accomplishing what ultimately are the same things and it kind of, they push that out but what we did is we said we're going to build an interface that allows you to just do all of that within service now and we'll abstract away some of the things that you might not necessarily care about and then just make it so it's a really easy experience and it's really simple to use that Git repo as you're doing development on service now. I see, okay, so you're basically as opposed to a customer as opposed to leveraging a bunch of bespoke tooling, you're consolidating all that and allowing them to manage that? Ultimately we don't want them to have to go outside of service now to manage any of that stuff. Keep them inside. I love it. Well they don't want to either because it interrupts work. No, absolutely. Right where I'm doing my building, right, exactly. All right, Jonathan, and thanks for coming on theCUBE being as exhausted as you are but I'll give you the last word, knowledge 16, what's the bumper sticker pulling away from the Mandalay Bay Hotel, what's your? Well, I would have to steal a Balmer thing, right? Developers, developers, developers, developers, developers. That's good, that's a good one, though. All right, Jonathan, thanks very much. I appreciate your time. Okay, next case. All right, keep right there everybody, we'll be back with our next guest right after this word. This is theCUBE, we're live from knowledge 16.