 We're here at the ITU in Geneva, and I'm very pleased to be joined by Noah Loh, Chairman of Study Group 16 on Multimedia. Noah, welcome, and thank you very much indeed for joining us here today. Okay, thank you very much for that, it's my great pleasure to be here. So we're here in 2017 at the start of a new study period. Could you please explain to our viewers what your study group is all about, and where do we see your standards in action? Okay, so, Study Group 16, you know, it's a lead study group for you in Multimedia, and now in the new study period, we are given a new mission. So not only the lead study group in Multimedia, also in the Multimedia aspect of E-Services. So our view is that we try to make developer standards for the industry, for the world, to be able to enjoy the latest, up-to-date technology for video, multimedia, immersive, and e-house, also, we will be able to support the e-service for the world. And what were some of the highlights of the Study Group from the last four years, for example? Yes, so last four years, we had some exciting achievement accomplishment. For example, the IPTV's standardization have enjoyed the broader and broader application in the industry. This is one thing, and we launched several new areas for study, for example, digital signage is another very exciting area, which have witnessed fast-growing support from the industry, which are also a very popular kind of e-services. Also we launched a very successful e-services in the area of e-house, which is question 28 now. So by working together with another leading international organization, Continua, which changes name to Ph.C. Larchier, we jointly launched a big number of standardization, recommendation, ITUT. So this is another achievement. So Study Group 16 enjoys a good collaboration with MPEG, and that's in the form of that very widespread video codec standards in the form of H.264 and H.265. Can you please explain to our viewers how widespread these standards are, and what kind of work will take place in the future for these standards? Okay, very good question. So it's a long tradition for this kind of collaboration to exist and to operate. We start our collaboration between these two international organizations. I think as early as 2003, I think the first very successful video codec we jointly developed is called H.264, which is a phenomenon success, and I think it's now widely deployed across different sectors in the industry, which use video. Then I think it was followed by another generation video codec which called H.265, which was put in force about three years ago, and currently in the world, I think they have two generation video codec to be used, H.264 and H.265. I think the adoption of H.265 is still on the rise and pick up very quickly. Very excitingly, now we agree upon the collaboration for the generation video codec, which we're likely to be called H.266, according to our numbering rules. So it requires synergy and collaboration between these two international organizations. I think so far, the initial stage of collaboration is going so well, but I think as formalization of collaboration that follows a tradition of a formal organization between us, which may be called the JCT joint coding team, JCT or some other name, formal name can be used. So I think we are looking forward to this kind of normalization for collaboration to take place sometime early next year and which will eventually lead to the successful development of H.266 in three years' time from now. And also IPTV is another important area of work for your group. What kind of benefits does this bring to the users? Yes, IPTV, you know, it's quite successful and some recommendations have been highly respected in the industry, especially the standardization for the terminal device for the system. The benefits, I think, you know, it's very broad for the people. IPTV, in the narrow sense, it provides the streaming contents as video and audio service to any user through all kinds of IP network. And also it's a very important form of multimedia services, providing you with entertainment. Also all kinds of e-services you can think of, for example, learning, education, and also it can be combined with e-health to provide you with these kind of benefits. And e-health is another important area of work for your group. Are there any key e-health standards that you'd like to highlight? Yes, I think in answering one of your previous questions, I mentioned e-health, what have I been doing and what our vision may be in the future. We think e-health is a very important aspect of multimedia e-services, which is the area now, starting 2016, is support lead for the ITUT. e-health, you know, have great emphasize on the multimedia technology and capabilities of network. So we are support to develop some building blocks and this command media e-health capability so that the e-health standards can be laid on a very solid foundation. We think the international collaboration is very important among different international organization like this kind of collaboration can take place between ITU and WHO. e-health has its own SDOs to take responsibility. For example, one example is Continua, the former name is Continua, but the current name is PHC, Personal Health Connection Alliance. We have been working together with them for two years and some of them are leading recommendations, specifications have been also adopted here in 2016. So we look forward in the future this kind of collaboration will be a mainstay for the development of e-health standardization in ITUT and in collaboration with other organizations. And are these standards do they relate more to personal wearables or medical devices or what kind of let's say equipment or devices do these standards affect? I think we try to first standardize some generic framework and in such a framework and the support for this kind of device are possible. For example, wearables and personal medical devices and in connection with some gateway and through the gateway the date flow can be transferred to the medical system. The medical system can be run by some hospitals or any third party medical service providers. This is a vision and we will make it happen through the all developed family of e-service standards here in 2016. Okay. And you know we're here at the start of a new study period. Are there any new priorities or hot topics that you'd like to highlight for the next four years? Yes, we do have some vision. We are developing some vision jointly together with management team and with the support from the industry from academia. We think so in addition to this technical stuff I mentioned previously I think in terms of working method, workflow, we can do something because we are dealing with application service aspect of telecommunication. So unlike you know network side we are facing a very fast changing landscape that means it requires us and the whole study group to be more responsive to the fast changing industry demands. In this case our working method need to be more flexible and more adaptive and more responsive. We are thinking about you know making our meeting structure in the chronicle sequencing more compact and more efficient. For example, can we just have a short study group meeting in the future, a shorter study group meeting in the future and making it more lively, attractive by organizing more workshops. There are two source workshops. On my mind one workshop deals with the generic aspect of multimedia technology. The other is some in-depth workshop on the certain aspect of the multimedia. For example, immersive media. One example is that we already had two such workshops in the immersive multimedia area. We are planning to have a third. So we are looking forward to have more interesting workshops during our future meetings and make them interleaved with question meetings to make our statistics meeting more attractive to the world. This is our thought. Okay Noah, well I'd like to thank you very much indeed for joining us here today and I wish you the best of luck with your new study period and the next four years. Thank you very much. Okay great, it's our wish as well. So me and the new chairman need to work hard together with my management team and also ITAT staff, the counselor, so together to achieve this dream. Okay, thank you very much. Thank you.