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SOCIAL MEDIA: Transparency - Tell No Lies

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Published on Jan 22, 2010

See more in our series on social media Digital U: http://bit.ly/tvodigitalu

Controlling and spinning a message has driven public relations for decades. The motto has been its better to conceal than to reveal. But the internet has allowed us to access any and all information surrounding institutions and government. Not only can individuals share and discuss products and policies, but concerned citizens can use accountability sites to report neighborhood problems. Transparency and trust go hand in hand, and this age of information in the digital space has pushed companies and governments alike to be honest, open and genuine.

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