 Hi, this is George Cow and I want to show you why LinkedIn hashtags matter and how. So first of all, I am showing you on the screen right now a test account I've created that does not have any connections yet. So this test account, even though, let me go ahead and show you here, even though this test account is called George Cow team, it's just the name of the account, it's not connected to my George Cow real account. But I want to show you when I go to the hashtag called LinkedIn for Business. I scroll down, this one was posted four hours ago. This one was posted a week ago and it still shows up here. And this one was posted five days ago by me, by my business page on LinkedIn company page. Again, I am not following, this test account is not following this company account. So this is a kind of an incognito view of this hashtag and mine's showing up here. And it's five days ago and then this one is three days ago and then this one is three days ago as well. You know, these are good looking people two days ago and yet mine posted five days ago shows up higher than that. Why? Because I have shares, I have comments, I have lots of likes and I think that kind of social signal does make it go higher up in a LinkedIn hashtag page. I wanna show you another one. This one's LinkedIn for Training and mine is showing up at the very top. Five days ago, even though that was five days ago and this one's one day ago, it shows up. And look, this is the supposedly, this guy calls himself the LinkedIn, that LinkedIn guy, the LinkedIn guy, LinkedIn Training and got 106 likes and 25 comments and why is mine showing up even higher? It's an older post. It is a business page and it has fewer likes than because I have more comments and I have more shares and I think LinkedIn values those signals even more than the number of likes because comments and shares is a lot harder for someone to do, a lot more meaningful. This one is five days ago, you know, over a thousand likes but it has lots of comments and shares. Why is this one lower than this one? Well, I don't really know. It could be because this person's audience is much bigger than this person's and so, oh, I'm sorry, this is one day ago. Sorry, one day ago. So this is probably why this one is lower. Two days ago, five, this is pretty good. It's showing up pretty high with just five likes from two days ago. Further down, 24 from, oh, this is promo. This is an ad actually. So anyway, I thought this was interesting to show you. One more thing I want to show you is this LinkedIn hashtag page only has 4,000 followers. This one has 3,000 followers. So on a smaller hashtag page, you're more likely to show up closer than the top for the people who are following those hashtags. They'll show up on their homepage. I'm just happening to go to this particular hashtag but this will, if someone's following the hashtag, this will show up quite high on their home screen when they're just scrolling through the post. So I hope this is helpful.