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Published on Sep 9, 2014
Timelapse footage of a MINI as it goes through production process and begins its export journey by train and ship. MINI celebrates production milestone double Three million ‘New’ MINIs produced since 2001; over two million MINI vehicles exported from MINI Plant Oxford • Three millionth MINI produced is a 5-door hatch • British brand now exports to over 110 markets on every continent • USA is biggest MINI market, followed by UK, Germany, China and France • Combined value of exports from UK approaching £30 billion • Plant Oxford, Plant Swindon and Plant Hams Hall form MINI’s UK production network – recent recipient of £750 million investment
The continuing success story of the MINI brand was further underlined today as the British manufacturer announced the production of its three millionth car since 2001, and its two millionth international export. Relaunched in 2001 under the stewardship of the BMW Group, the MINI brand has become one of the most popular in the automotive world and a true British export success story with drivers in more than 110 markets falling in love with the famous marque from USA to Uruguay and Turkey to Taiwan. In the intervening 13 years, the MINI range has grown from one to seven models, meaning that the brand can now offer a car to cater for all tastes and requirements. The three millionth MINI to be produced is a 5-door Hatch Cooper S and has a special exterior design to celebrate its heritage and its British roots. A £750 million investment is underway across three of BMW Group’s UK manufacturing facilities. Highlights include a new 1,000-robot bodyshop at Plant Oxford and the installation of new body manufacturing technologies including laser welding at Plant Swindon. The Hams Hall engine plant is also being freshly equipped for a new generation of modular power units that will be manufactured at the company’s three global engine plants, with the Hams Hall plant supplying crankshafts to all these factories. These new engines, the new body and chassis structure and a completely refreshed design are combined in the all-new MINI.