 Good afternoon, it's my honor and privilege to be here at the pitch CMO summit. I'm particularly happy to have Mr. Sudhanshu Wath to be delivering the keynote address. And Mr. Wath is special and I'll come back to that. We have 20 speakers today. All of them are thought leaders. You know, we have Mr. H.M.A.D. also making a stand on the session, the power and emotion in marketing. He sacrificed his life and his polishing off on his presentation. I said Mr. Sudhanshu Wath is a special person to do this for many, many years in media. We work with professionals and leaders from the media industry and that's good. That's not a bad thing. But if you look at some of the media companies that have grown and they have grown and transformed and they have grown in scale, that wasn't envisaged when those companies existed. It was because they got leaders from outside the media industry. And again, a lot of people have my censoration there. A lot of people have a different point of view on that. But my personal point of view is when me and Nawal and Amit started to exchange for media, we didn't come from the media industry. I and Nawal did what most Indians do before they do anything. We went to a different school and we went to a different business school. And we didn't start to exchange for media to build a media company. We wanted to build a marketplace for media advertising communication. And we tried that for about three and a half years. We were ahead of time when we started it in 2001. The reason I'm saying, because we were outsiders, we had no glue. We had no limits on ourselves. We just kept doing what kept coming along in opportunities that were thrown our way. So in that sense, the point I'm trying to make is you looked at the AV of the Viacom Group, the Viacom Media Group. Mr. Watts, who comes from Leavers, has been at the helm of fairs for more than seven years. And I think he's just getting started. And his own, while the team today is transforming businesses in the digital age, his team is harmonizing chaos in the new world order. That would be the billboard in every media company, especially in our office. Because we in the media industry are dealing with challenges that are unprecedented, technology challenges, audience challenges, cost pressures. Being futuristic, the entrepreneurial opportunity is flowing for colleagues in the business which creates its own turnover. So really, he has transformed the business, grown the business, and is now harmonizing his own business in a way that the 800 million people that Viacom Media Group reaches out to are able to enjoy new worlds. So I hope when you listen to him, you will get something that has a structured perspective, has the benefit of experience that comes from building a large media company. And third, being futuristic and thinking five to ten years ahead, because the kind of background he has been trained to do that. Since I am a part of the ecosystem, I don't know how to keep a long presentation, but I have two slides to show. And these are, you know, I got them on a WhatsApp from a friend, two different friends. The first one, you know, because you can't talk to marketing audiences without talking of digital, they are kind of synonymous. And I got this yesterday, they said the old saying of seven sins, when it's applied to the marketing world, you know, the seven sins in the digital world are accomplished. The last is accomplished through Tinder. I'm not on Tinder. Neither is the words nor is novel. I can talk about that. Not to me, I don't need it. I am not on Google, you know, but I have other ways to fulfill that. I am on LinkedIn, but I'll tell you, my being on LinkedIn has nothing to do with me. It's, you know, it's a daily activity for me to put thoughts because I get feedback from the community that it helps them. It helps me, certainly. So I do it as a way of giving back, but I understand what it's time to say. Slop, which is Netflix. I wouldn't call it Slop. I would have called it something else, but because it's time to put it in the context. Twitter, that I definitely agree. Envy is Facebook, you know, everybody's life on Facebook is like, you know, Donald Trump's life or whoever's life you like, you know, that means life or sharp life. And Pride is Instagram. I've recently gone on to Instagram and, you know, I'm trying to be Instagram friendly. I also got another WhatsApp, the second, you know, in an increasingly digital world, the fact that we are doing this conference face to face, the fact that you're in the room, and we keep talking about this impact of technology and what machine learning and artificial intelligence will do to our business. But the human touch will always have a premium. It will always stay, you know, the value of being able to have a conversation or kill somebody, not literally kill, but kill in a conversation. You can't get that done. I mean, Twitter cannot give you that. But the more we are connected in the world like a demographic, the more the joy of feeling content with staying in and disconnecting as a form of self-care, and then enter them as homo. So really we are in a very paradoxical world. We want homo and we want homo. So marketing today has become about dealing with paradoxes. I want to end by saying, I've given this example in the past, and I would like to give it as my parting example. I was put into marketing, so I don't know enough. I'm learning. I like that song called Higher Brown from UB for people. More I know, the less I know. I want to say that the stereotypes are changing. There is a new normal. And though it's now an 18 month old movie, I refer to Ocean's hit. It is an all women cast. When we watched Ocean's 11 and Ocean's 13, we could never imagine of an ocean franchise having all women cast. So the role models are changing. What consumers and citizens and individuals are looking up to is changing. Really marketers have to keep pace and nobody knows enough. I think we live in a world where nobody knows enough and they are constantly being bombarded with content. So increasingly brands play a larger role. I would like to say that in a world where there is so much uncertainty, there is so much flux, brands continue to be the guiding force. Today when you talk to millions and young leaders, they not only talk about their families, their grandfather, father, mother, but they talk about their experiences and their interfaces with brands. Some of those experiences and interfaces are defining moments of these millions of lives. So in this increasingly connected digital paradoxical world, brands show the way because leaders are feeling. Thank you. God bless.