 What metrics should you focus on when evaluating video performance? 1. Views. The number of views your video receives is a fundamental metric to track. This metric indicates how many people have watched your video, giving you an idea of its initial reach. 2. Watch time. Watch time measures the total amount of time viewers spend watching your video. This is a crucial metric as YouTube's algorithm considers watch time when determining video rankings and suggested videos. 3. Audience retention. This metric shows how well your video retains viewers' attention over time. It also helps identify which parts of your video are engaging and which may be causing viewers to drop off. 4. Engagement. Engagement metrics include likes, dislikes, comments, and shares. These metrics indicate how viewers are interacting with your video and can provide insights into audience sentiment and interest. 5. Click through rate measures the percentage of viewers who clicked on your video after seeing it in search results or suggested videos. A higher click through rate indicates that your video thumbnail and title are compelling and attracting viewers' attention. 6. Conversion rate. If your video has a specific call to action, such as subscribing, purchasing, or signing up, tracking the conversion rate is essential. Remember, these metrics should be analyzed in combination and within the context of your goals and target audience. Regularly monitoring and analyzing these metrics will help you understand your video's performance and make informed decisions to optimize future content. For more tips on video marketing, subscribe to our YouTube channel. At Julie Weissar