 Perfect. Well, hi there, friends. Welcome to, you know, the first of the brand new NetSquared Central Florida programs. I'm delighted you've joined us here today. My quick intro is a hi, I'm Eli, I'm the NetSquared Community Manager, which means I'm sort of the coordinator for this global network of tech for good meetups, and you're going to learn all about your new host in just a moment. These NetSquared programs are a part of TechSoup, which is a nonprofit that helps other nonprofits get, implement, and use technology. And if you haven't run into TechSoup yet, I'm going to solve all those problems for you. So as I said, NetSquared is truly a global network. So today we've got people coming in from Dallas. Actually, Tony, you have a NetSquared meetup right in your backyard as well, hosting meetups on a regular basis. And as you've seen, there's about 120 of them scattered across the globe. So no matter where you are, well, obviously you can see there's some gaps on the map. In most places, we have a local NetSquared tech for good meetup for you. And it's a place for people who care about technology and working in a nonprofit space to come together, share best practices, gossip, complain about their bosses, all that good stuff. Like any community, we have some rules. Number one, we welcome everyone. Number two, we're here to put community first. So we're here to support each other. We'll do a little bit of showing off, but mostly peer support. Third, we're here to build stronger nonprofits. So as much as technology is the lens we look through when we're doing this work, it's ultimately here not about the technology, but about the nonprofit sector. Fourth, we invite participation. We think that everyone has something to learn and contribute. And I'm going to tell you how we can put you to work in just a moment. And then I think most importantly, we are here to treat each other with kindness and respect. So the chat window is open today, and I strongly encourage you to go in there, introduce yourself, ask questions, which Aretha will then read out for you as we go through the session. But before you do that, make sure that you're bringing your kindest and most empathetic self into that question. And if you think you can do better, I know you can and try again, we're here for you. So we need your help. We've got a couple of people coming together to make this community happen. But we need more people. We need event producers. We need someone who wants to take notes about these sessions and put it up on a blog post. We need someone who wants to maybe help moderate these chats. If you're interested at all in getting more involved with this group, throw something into the chat window and we'll follow up. So I promised more about TechSoup. Here we go. So TechSoup is your place for hardware, software, services, if you're a nonprofit and you have a technology problem, which is all of us, TechSoup's there to save you money and make your life slightly easier. The way we do that is we've partnered with about 120 of the largest technology companies, the Microsoft, the Zooms, the DocuSigns, the Adobe's, the Zoom, the tool we're using right now. And what you do is you create a free TechSoup account, which basically proves that you're a legal nonprofit. And once you've done that, it's like basically you wrote a grant application that you can then use instantly for any of these other 120 partners. And so with these partners, you can get everything from total free access to something like Microsoft or Google for nonprofits, or with Zoom, maybe you're going to get a 50% discount through that TechSoup validation. I created a bit of a bundle for like an average nonprofit with say 10 staff. And this just gives you a sense of the savings that can come with that free TechSoup account. So we don't have every solution for you, but definitely check us out first, because I think we can solve you a whole bunch of problems. Nope, that slide is wrong. But here's where we're at. So this group is just kicking off, which means there's more great events happening. And you should drag your friends into the subsequent events. So in February, we're going to be getting together to talk about getting your message out. And then in March, the team is coming back once more to talk about how to transform nonprofits to a sustainable place. I think they're going to be super amazing and you should join us. But now I'm going to disappear because the real leader of this group is Aretha. And so she's going to bring you into this event. She'll be your host going forward. You're in good hands. It's going to be fine. See you all soon. Thank you so much, Eli. That was awesome. And aren't you amazed at what TechSoup has to offer? And not only that, I'm just amazed how many people don't know that TechSoup even exists. So now you have a family, you have a community that you can come to. You can come to our community or you can join any community across the 42 different countries. I was going to say across the state. And I just realized, no, they're in over 37 different countries to find out what TechSoup has to offer. As Eli said, my name is Aretha Simons. I am the founder of Multiplying Talents where we help nonprofit start, grow and maintain their nonprofit corporations. This month, I have been in the nonprofit industry for 21 years. I thought about it and I was like, oh my goodness. It's been 21 years. I've had the opportunity to teach on the college level, to be a grant writer, a grant reviewer on the state level, the federal level, the local level. I've had an opportunity to write six books and share my nonprofit journey with you, but I've also met some wonderful people on the way. And I'm going to introduce you to the speaker today. One of the young ladies who was supposed to speak, she got sick. So I just texted Fran. I said, hey, can you do this for me? It was just a few days ago. He said, absolutely, anything for you. Well, 10 years ago, I met him. And the same thing happened. Somebody was supposed to speak at a national, I don't know, an international ministry. There was a faith-based organization, one of the largest in America. Somebody from Washington, D.C. was supposed to speak on that stage. And they couldn't. And his friend or co-worker, Kim Trayton, told him, hey, I know somebody or named Sarita. He's like, well, you better not embarrass me. Well, make a long story short. I did that workshop on that stage three years in a row. And I want to introduce you to my friend Tony. Before I do that, I'm going to read a little bit about his bio. And I'm going to look at my screen because I don't want to forget anything. I just want to highlight some things about him that you should know. So he was the marketing chief for, again, one of the nation's largest faith-based organization. He was overseeing the marketing, the social media, the television production, and major events. Right now, Tony is an Emmy award winning. He's a marketing guru, and he's an author. He has started two successful companies himself. One he's going to talk about as well today is called Engage People. And to date, a couple of his marketing projects were movies such as Unbroken, Heaviness for Real, and they grossed it more than 300 million at the box office. So you are in good hands with the guru who can talk to you about marketing, branding, and anything, whether you have a nonprofit or for profit. And he has trained thousands of pastors, professionals, and entrepreneurs about marketing and creative strategy. So Tony, I'm going to turn it over to you. And thank you so much for being here with us today. Well, thank you so much for that warm introduction, Aretha. And she's right. We met about 10 years ago, and we have been inseparable ever since then. And Aretha always delivers. And out of everyone I know who operates in the space she does, she is the most knowledgeable person in the world about the nonprofit world. So I highly recommend her for anything. But I'm grateful to be here today. I'm grateful to you Eli and folks at NetSquared and TechSoup, totally familiar with TechSoup. One of the nonprofits that I'm on the board for and help manage. We use TechSoup and they've been such a blessing to that nonprofit to allow us access to discounted software and to compute equipment. So big fan TechSoup. But today we are here to talk about marketing. Who's ready to do that? And the perfect time to do that because it's a new year in 2020 was the best year ever, right? Yeah, I didn't get too many amen there, but yes. So coming off of 2020, this is just the best time to have a session like this to just to kind of look back and review and to kind of get our marching artists together. So with that, I'm going to go ahead and share my screen and we'll jump right in. So today we're going to be talking about how to organize and brand in 2021. And as Aretha said, I'm Tony Scott. I'm with Engage People. So for more than 20 years, I've been engaging people through creativity and that's my passion. So I utilize marketing and creative strategy to help elevate brands. And the real purpose of marketing is to solve problems and authentically connect people to causes. So some of the nonprofit clients I've worked with include the United Way of Metro Dallas, work with the National Boy Scouts of America, and also the Christina Grimmie Foundation, my controls here. So before we jump in, I just want to get an idea of who's here. So if you can kind of help me out, Aretha, if you're watching the chat, are there any executive directors here? Board members, director of development, anybody in communications, your volunteer or volunteer staff, and just general staff nonprofit. Just want to get an idea of who's here in the audience. Yeah, you have executive directors, you have consultants, you have somebody who's a staffer, multiple executive directors, lots of executive directors coming. Good. That's the ones I want to talk to. They make the decisions. So today's agenda is we're going to talk a little bit about some of the lessons we've learned from 2020. Take a quick look at what the outlook and opportunities are for 2021. We're going to go through a little process that you can go through to help discover your brand, and I'll be sharing about some tools and resources you can use to kind of help further your long and your marketing process. So what did we learn from 2020? We know 2020 was a challenging year for pretty much the whole world. It's like the first time in history, at least that I've been on earth, that the entire world had a shared experience, and we were all shut down and sheltering in place together all around the world. And it's all about your perspective, because some people say 2020 was like the the most horrible year ever, but some of us utilized that year to kind of take a look inward and outwardly. And I like to tell people, or I've told my clients, is this is an opportunity to hit the reset button. And that's what I've seen with a lot of people on an individual level. They've hit the reset button. They survived the pandemic. Some people are pursuing new passions. Some people went back to college. Some people got a new job. Some people started businesses. So 2020, you know, it was either for some, it was either a lesson or it was an opportunity. But many of us hit the reset button. And as a nonprofit, this is the perfect time since nonprofits were affected. Here, we see that 59%, nearly three and five Americans say the COVID-19 pandemic has affected their charitable giving. So when people stop giving, that naturally affects a nonprofit. So this is a good time for us as nonprofits to shift our strategy, to update your vision and mission statement. It's also a great time to rebrand. So this is perfect timing. And we also get to ask ourselves tough questions like, what worked and what didn't work? Can we sustain until the pandemic ends? How do we shift our fundraising model since we have to social distance now? And also, what is needed to keep our staff and volunteers safe? So this latest statistic here says 24% say, this is the good news, 24% say the Coronavirus has caused them to give more. Everybody say more. More! In 2020, in comparison to the previous year. So it was not as dismal as we thought, and people didn't shut their wallets. In fact, a lot of people chose to give more. So when we asked these people why their giving plans changed because of COVID-19, 39% said that some nonprofits need more now than they did before the pandemic. We all know that to be true. We also saw that 36% said their income had changed. There are people who actually prospered during the pandemic. 33% said they are now more passionate about issues now than they were before the pandemic because sitting at home, we all had a whole lot of time to think about stuff and think about what's important to us. And I love this one. 29% said they have more time to look into organizations. So while we were on lockdown, people were on their computer studying different nonprofits. And lastly, 21% answered they were using their stimulus checks to donate to causes they care about. How awesome is that? Now, I didn't use mine, so I may feel a little convicted right now. But it's great that there are those who chose to be generous and to use their stimulus checks to donate to causes they care about. And I guess if Congress approves this next round of stimulus, I'm committing here today in front of everybody that I will donate some to a nonprofit. How about that? Is that a deal? Okay. Yes. So let's jump into branding. I love this little bag is your brand here. Let's just stop and just talk about what is branding. Branding is basically a marketing method that allows a company to create an image. So that image could be your name, it could be your logo, it could be the style of service that you offer. Like let's say like there's a steakhouse, everybody knows that Lowry steakhouse is a step apart from maybe some little diner down the street. So it could be the way you offer service that is easily identifiable as belonging to that company. So it's basically how you appear externally to others. That's what a brand is. You want to create a brand. You want to set yourself apart. Branding is important because it helps to identify a product and distinguish it from other products and services. How many people have been to the grocery store recently and you went to let's say the Alfa shampoo. There's probably 100 different shampoos on that chef, right? So what insights you or what motivates you to pick one brand over the other? For some people it's the logo because the logo was colorful and bright and it got my attention. For others it may have been the name of the product. For others it could have been the history you've had with the product because you know this works. I know Swab is the best. I only use Swab, you know? And so that's what branding is. It's about what distinguishes you from other products and services. And in the nonprofit industry, I don't like to say we have competition. I just say we have co-laborers because we're all working for good. But what makes your nonprofits stand out from others who may offer the same type of services you offer? What's going to motivate a donor to give to you versus another nonprofit that does the exact same thing you do? So it allows your customers and class to know exactly what to expect from your organization. This is the essence of how you distinguish yourself from your competition or in this case your co-laborers. It's the why and why a customer should choose you or believe that your organization is the better choice. Would you guys agree with that? Great. Yes, absolutely. So here are three steps if you want to take on branding. Three steps to uncovering your brand. And I recommend doing this process annually to answer the question, where are we now? Where we were last year is not where we are this year. Where we were five years ago is not where we are today. So I recommend doing this type of process annually to see where are we now? A lot of nonprofits, hopefully many of you are growing right now. One of the nonprofits, as I said earlier, that I'm on the board for is called the Christina Grimmie Foundation. We've almost doubled in the last two years. So we're not the same organization that we were two years ago. And that comes with having to added new tools, new resources, new volunteers because we've grown. And the number of requests we get for grants has grown. So we've had to shift in that process. So that's why always taking a look at where are we now is so important, particularly in the life of a nonprofit. So the first step is research. The second step is analysis. And then the third step is strategies and tactics. I'll get more in detail about those. So research. Research is basically taking a deep look at your industry, taking a look at your organization, what's working, what's not working. And you get to ask questions about you, you being the organization, you being the executive director, you being the development director. In other words, what sets you apart or what opportunity is not being addressed, not only by you, but by the competition. And one of the phrases I like to use with nonprofits that I counsel is, it's not about what's wanted, it's about what's needed. So that's also a great question you can include in a mix, what's needed. So taking a deep look at your industry, organization, there are all types of reports out there. There are resources online, most cities like here in Dallas, we have the Center for Nonprofit Management, you know, they have all types of free trainings and resources and support services. So you'll have access to a lot of the research. Now I'm going to let you all in on a little secret, one of the best places where I get my research, just like I don't want nobody to know this, but it's G-O-O-G-L-E, Google. So you can go home, Google, and just about find anything that you're looking for. But take the time to do the research, you want to look at every angle, every nook, cranny, and crevice. Do some research to really understand your industry, to really understand the external and the internal. That's probably a better way to phrase that. Once we do our research, we move into analysis. That's where we're going to start taking the time to evaluate the research that we've uncovered. So your analysis or evaluation of your research is important, because it's going to help you uncover valuable information, you're going to uncover trends related to the organization or your service, and it's going to give you the ability and the empowerment to make judgments or make decisions that ultimately are going to help determine what your strategy is going to be, your strategy being your next step. So it's always best to be armed with information, because I've learned over the years that leaders make best decisions based on the information available to them. So you want all the information you want available to you, you want to process it and break it down. Now naturally this could be a much bigger course where I could really dig down and get into that, but like today we're just taking kind of a high level look at this. And then from after our analysis, and we've come to some conclusions, now this is where we roll up our sleeves and we get to work. So we look at strategies and tactics. This is where we're going to make decisions based on your analysis. We're going to determine how we want to proceed and what's the best way to get there. Like let's say that some of your research shows that your client base resides in this particular side of town. So maybe we need to do more work there. So that's what I mean by strategies and tactics. You get to decide how to move forward and activate upon the information that you uncovered. So research is also going to help you uncover what's called your positioning. That's also another way to say your brand or your stance or what sets you apart. So positioning is the way you establish your product, service, organization or brand in your customer's mind so that they think of your organization or brand ahead of others. So that's positioning. That's what we want to do with the information we uncovered. How are we going to position ourselves with this? For example, what's the first company that comes to mind if I tell you that I need new tires? What's the first brand you think of? I bet you everybody probably going to type in Firestone or Goodyear or for those of you who drive BMWs, you're going to say Pirelli. So what's the first company that comes to mind if I tell you that I need new tires? That's because they did great branding. What's the first thing that comes to mind if I ask you about a Charleboire fat's food hamburger? What's that? Somebody type Burger King? If I said who had the square hamburgers, who's that? Wendy's? What if I said two all beef, patty, special sauce, cheese, lettuce, pickles, onions on the sets of a seed bun? Who is that? So again, that's another example of branding. So fill in the blank. Everybody say it with me. Like a good neighbor is there? Stay far. Stay far. That's branding and that's part of their tactic is they have a jingle that you can't get out of your head. You're always thinking about that brand because they took the information that they had and they found a way to communicate so that sticks with you and that jumps out. I've seen people who don't even have prudential, but they're always starting by getting a piece of the rock. So that's the fun part of the branding and getting into your tactics and your strategies. But my question to all of you here today. So just take a deep breath. What do people think of when they hear your organization's name? Just let that sink in a minute. What do people think of when you hear your organization's name? And that's why things that people may consider inconsequential like a logo are very important because everything you say, everything you do, everything you put out there, that's marketing. That's part of your brand. It's what you look like. So what do people hear or think about when they hear your organization's name? So look at it that way. Maybe there needs to be some work on that logo this year. So little things like that are all important to a brand. So one of the old facts, I know some of you may already be skilled in marketing, but one of the old-fashioned ways that I teach every nonprofit I deal with, if at a minimum, if you don't do a business plan, if you don't do a marketing plan, everybody can do a SWOT analysis. So a SWOT analysis is a strategic planning tool to evaluate the strengths, weaknesses, opportunities, and threats involved in the project of an organization. So I like doing this with the team, particularly when I'm working with the nonprofit. The nonprofit I told you that I'm working with now, we all did this individually, then we all came back collectively and made one for the entire organization based on all the answers. So when you look at strengths, these are the characteristics of the organization that work effectively, or they give you an advantage over others. When you look at weaknesses, or as I like to say, limitations, we always want to put a positive spin on things, these are the characteristics that place the organization at a disadvantage relative to others. Maybe there's a nonprofit out there that has a larger budget than you. Maybe they have a stronger communications tool in you. So what are some of the limitations in your organization? And you be honest with this document. There's no shame, nothing to feel embarrassed about. This is to help you in the long run. So you be honest with this document. Opportunities, the external chances to improve the organization, or your performance, or the revenue opportunities. What are the opportunities out there? What are some things that some of the other nonprofits are missing? What need in my community is not being addressed, that I can address, that we can address. Those are opportunities. Then you want to look at threats. These are the external elements in the environment that could cause trouble for the organization or project. Again, one of those areas that you get to be brutally honest. What are some true threats? Let's say that that's why I'm so glad we're doing this with TechSoup. Let's say that all your software is outdated. You may want to sign up with TechSoup today, so you can get access to some free or in a lot of cases, discounted software. So instead of paying $3,000 for Microsoft Suite, you may pay $50 or $100 through TechSoup. So that's one way that you could address a threat. So I always recommend, at a minimum, if you don't have the bandwidth or staff of the capacity to do an overarching marketing plan, or even like your business plan, at a minimum, you can draw your little grid, do your SWOT and talk about it. So at a minimum, I recommend that you do a spot analysis. Also, what's your story? Everybody loves a good story. So I encourage you to use the art of story to help communicate about your brand. One of the best things that's happened in a couple, that actually, this is something I've been doing with all the organizations that I've worked with lately. There's a great book by an author named Donald Miller called Storybrand. Oh my god, it's a gang changer. And it talks about how to use the power of story to help communicate your brand to help your brand set apart. So it's called Storybrand by Donald Miller. I highly recommend it. There's also a very affordable online course he has for Storybrand. It's called BusinessMadeSimple.com. Great stuff. I've been taking all my clients through that process. And even the ones where we got organizations where people got PhDs and all that stuff, they were like, wow, everybody learned something. And it's so challenging to articulate what your story is in such a way that people want to take an active interest in your organization or brand. So what's your story? I want you to guys to be thinking about that today. What's our story? So despite the global pandemic, donors continue to give to nonprofits, mostly inspired by social needs and current events. So these are just some of the tools that are current trends that are out there that are helping to sustain nonprofits today. If you're not doing text to give, you probably should start doing text to give. Text to give just basically person, you give them a code, text, you know, 50 to 77577 to donate $50. It's like you're making it easier for people to give to you. Donations are in a generosity of others. It's the lifeblood of a nonprofit. So anything you can do to make it easier for people to give to you, you do it. So text to give has always been around, but it's more popular now than ever since people, we are social distance, you know, we can always appeal to people in person now, but it's so easy to send out an email, text this to that and to receive your donations. I'm going to share some resources here in the next slide, but one of the companies I love that offers this as a company called GiveLively.com and it's free and it's for nonprofits. GiveLively.com and it's free. Virtual charity events, one of the nonprofits I'm working with now, we are putting together a virtual charity event. We had to cancel our biggest fundraiser of the year because we're social distance. We couldn't have our annual gala. So we had to find a way to still do that. So we're putting together a virtual charity event. And these have been very successful for a lot of nonprofits. I attended somebody else's event a couple of weeks ago. They even had musical entertainment singing. They had Lisa Loeb, you know, folk singer there. So virtual charity events that just because we can't do things in person for the moment, people are still taking advantage of virtual opportunities. So if you had to cancel your event, consider putting it online. Doing a virtual event. Online digital giving. Many of you are probably already doing that, but that's more powerful and more needed now than ever. So if your organization has been putting off, you know, jumping online and, you know, setting up for online and digital giving, now is the time to get that in place. You want to engage Generation Z. I was looking at some statistics here from a report called Why America Gives 2020. And it says that 30% of Generation Z are giving more during the pandemic. So we don't want to count out the young people. These are our next generation, you know, the young people are actively engaged and supporting causes. So don't rule out the young generation. Millennials 25% are giving more. Generation X, 32% are giving more compared to baby boomers where 14% are giving more during the pandemic. And then our silent generation where 14% are giving more. So on the spectrum here of this research I'm looking at is the younger people who are giving more right now. So don't discount the younger generation. Giving Tuesday, did anybody participate in Giving Tuesday? That's just a wonderful, wonderful event to participate on to raise funds. This past year, even in the midst of the pandemic, was the largest Giving Tuesday ever. So Giving Tuesday, you got Cyber Monday, you got Black Friday, Cyber Monday, and then there's Giving Tuesday. So Giving Tuesday was the largest one ever during this pandemic. So the money is out there. Social media engagement, if you're not on social media, you got to get on social media. That could be another course. We'll talk to you about setting something up, but you got to get on social media and you want to get on social media the right way. And don't, don't, if social media is intimidating for you, don't feel like you have to be out there on all platforms. Find the one that works best for you. If Facebook is your thing, just put all your energy there on Facebook. If Instagram is your thing, put your energies there. If you get better response from LinkedIn, don't feel like you have to do all of them. It's okay to maybe focus in on the one that works best for you. And that's easier to manage. And then we want to get into video. Find ways to get video out there back when I was saying, what is your story? Tell that story on video. Tell that story to people that you've helped. Tell the story of that family that you got out of harm's way. Use video to your advantage. So some of the resources out there, actually I want to read this quote first. This is one of my favorite quotes from Jay Conrad Levinson. He wrote one of the best books about marketing ever, and it's called Guerrilla Marketing. Guerrilla Marketing is pretty much the process I use. It's where you make a whole lot happen with very little budget. So it's just like you kind of get in warfare mode, how you make the most out of what you have. But he says, everything you say, everything you do for the moment you conceive of your idea to the point of time which consumers become key customers is marketing. That is so true. Some of the best resources out there for you guys is nonprofits. We talked about TechSoup. I've told you about GiveLively. It's free. That's a great place to do TechSoup to give. Classy. Classy is a great CRM platform that helps you handle your fundraisers and manage your donor base. Elevation. Elevation is a great resource for nonprofits. They help you build an effective website, and they give grants up to $10,000 to help fund the creation of your website. Kindful. Kindful, kindful, kindful. Kindful is another one of those CRM, customer relationship management programs. Like I said, the nonprofit I'm currently working where we were doing everything on Excel spreadsheets, but we've gotten so big that we had to get something to help us. Now we use this platform called Kindful, and they specialize in helping nonprofits build their donor bases, manage your donors. You can do major donor campaigns, so it's just a great resource out there. MailChimp. You want to manage your emails. And each email is worth a percentage of money over the lifetime that person stays here on database. So I know a lot of people don't like email, and they're like, oh, blah, blah, blah, blah. But email is still here, and it's just as powerful today as it's always been. Storybrand. I told you guys about Donald Miller in the book Storybrand. And lastly, Asana. Asana could be the tool that you use this year to get organized. So I'm going to stop here and take a quick look at Asana. Where is my control board? There we go. Just take a quick look at Asana. So Asana is basically a project management software. Here we go. And I use this with all of my clients. So this is Asana. This is like the homepage, what it looks like. And these are all the different projects that my company is working on. So I don't have a lot to do, y'all, right? But this is what Asana looks like. And you can set up individual projects, even for different companies. These are different companies that I have in here. Let's check this one. So you go into your projects here. You're going to see who's working on what, assign due dates, assign priority. You can have different projects within a project. And it's just a great way to know what's going on in your organization. Everybody who logs on, who signs up, you know, with you, if you use this for organization, you get in your inbox, just letting you know what projects I have due, when it was due, like I had something to do yesterday for this particular project, and all the different subprojects here. So you have what's called your portfolios, where you can take an overarching look at a project. So you can see all the projects within a project. And overall, as far as the whole team, like this project here, it's 87% complete, because it takes in to factor everybody who's working on things on a project. So it's just a great program. Got your timeline. I love this feature where you can see like how far different projects extend. I know this is just kind of over the surface that you really would have to jump into it and use it just to get an overview. But just basically wanted you guys to have an idea of that there are tools out there to kind of help you keep working. Specifically, if you're working with a lot of volunteers and it's hard to track people's work, and it's a great way you can check in, you can check projects, progress, like I've had 24 total projects, but I only got one on track. So I still got some work to do. And the other thing that I like about Asana is the fact that it cuts down on a lot of the emails because let's say that you have attachments, the attachments can be put here in Asana and everybody will have access to them. So it helps you when emails get lost or something like that, you can go and find all your downloads and make your life that much easier. So that's Asana. Yeah, here it is, files. So in your files, these are like all the files that have been uploaded. This is another project I'm working on. Coaches, care, nonprofit here. So all the files are there. So nobody has to go scrambling looking through emails to find stuff. That sound fun guys. So in conclusion, let's go back to this. Take your time and while he's getting that set up. If you have any questions, you can type it in the chat box, or you can raise your hand and I'll unmute you when he's done and you can ask him personally. There you go. So as we wrap up here and we move into Q&A. So with what you've learned here today, I hope everybody's getting ready to launch. Here's your preparations and next steps. Stop. Review. Reset and launch. Stop. Always that's the most important steps because a lot of times we just jump in the thing. Sometimes you just want to stop, review, reset and launch. And the most important thing that I tell everybody about marketing and branding. Remember, marketing isn't about what we like, it's about what people will respond to. And to put that in layman's terms, it's not about you, it's about them. So it's not about what we like, it's about what people will respond to. And with that, I want to thank you for attending today. Let's stay connected. You can find me on Twitter at Mr. Tony Scott. And you're always welcome to visit my website, www.engagepeople.com, to learn a little bit more about me or to send me a message. And with that, I'm going to turn it over to Mr. Rita. Awesome. That was amazing. Tony, you were funny. You were engaging. I wrote a lot of notes. You can't see this, but I wrote a lot of notes. So here's some of the highlights that I got. So while I'm typing my highlights, you guys can type your notes in the chat room or hit the raise your hand button and I will unmute you. So yes, we know the entire world was affected by COVID. But people are giving more. And I'm excited because every year I look at different people's 990s as the non-profits giving reports. And there's also the national statistic for charitable statistics. So you can see how giving is gone. I already know giving has gone up because, first of all, the government gave over $3 trillion because of COVID. And a lot of that went down to your state and local government, which went down to your non-profits and for-profit business. Branding is how you appear externally to others. Man, you got me a couple of times. I was like, wow. I was checking my own stuff. I was like, wait a minute. Am I doing this right? Am I doing this right? You got me. So what do people think when they hear my name? I hope everybody, when they think of me, they think of most of my talents. They say most of my talents. Some people will call me and they'll like, let's fly my millions or they'll think of things. So that tells me that they're getting it. Make your non-profits stand out. That's really important. So now we're in the new year. It's time to shift. It's time to pivot into the new. So you talk about three steps to, I don't know I can't understand my own handwriting, but this is about your brandy annually. Research your analysis and strategies or tactics. So definitely look at that every year. Do the SWAT analysis. Very important. Talk about your strength, your weakness, opportunities and threats. A lot of times we don't want to hear that, especially the weakness, but we need to do that in order to grow. I'm going to check out Donald Miller. So that was good. That was good. I'm definitely going to take him out. You share some giving tools, some free giving tools, and then the big takeaway that I hope you all got besides the information about branding is the virtual charity events. I've been seeing them pop up. I've been loving what I've been seeing. People are actually doing live auctions on charity. So there is ways for you to raise money. I know for the TechSoup group we have here, they're usually small to mid-sized nonprofits and some of them always small. How do I raise money? How do I do this? But there are ways to get to raise money and the virtual event is fantastic. Somebody had a comedy event recently and it was hilarious. I watched it. I was like busting my side, y'all. I was dying laughing. So you had Tony's information on the screen. Make sure you contact him. Tony, I definitely want to have you come back in April to do the social media. Can will you commit to do that? Absolutely. Awesome. My favorite. I love the social media realm. Awesome. Yeah. I need help with that. And I'm always about multiply my talent. The way I multiply my talents is sharing with you also. Definitely. So are there any questions? Let me see. Let me see. Let me see over here. Yeah. So somebody said they want to know will it be accessible after this? Yes. You can go to TechSoup, not TechSoup, excuse me, next square Facebook Live. I put it here in the chat room for those of you in chat. And I know we are on Facebook Live as well. So those of you who are watching on Facebook Live or watching on the replay, you can see the links on our pages. So you can go to that meetup group and sign up. And you will also get links for the Facebook Live group. Any other questions here? I'm going down the list. You guys are great. Not a whole lot of questions. Yeah. That means you did a great job. Or they were still writing notes, still taking it in. So I see one hand raised. Awesome. They say you did an awesome job. Everybody's saying awesome, awesome, awesome. Amazing is the word Melanie used. Awesome job, awesome job. He did a great job. I'm seeing a lot of comments come in. So yeah, they're saying you did a great job. So that means you were like a good chef. You taught them a good recipe and they can do it themselves now. I want to go to work. That's what somebody said. Somebody says I have work to do. And it's like I was telling you, Rita, before we started, it's like sometimes these type of events are challenging because you don't know what stage people are at. And for some people, it's like, I know all of that, but not everybody is at the same level of marketing, marketing knowledge. So hopefully, you know, we were at the middle of the road and everybody got some value out of today. I think you covered a lot, a lot of road. Kathy, Carla says, thank you for this great resource. Yes. Great information. All I mean, from everything that you gave, Tony, it was amazing. Any other comments? Amazing job, amazing job, amazing job. Everybody's saying you were amazing. So Tony, you were amazing. You add ending on time. Look at that. Yes. So one of my goals for this year to be on time, you know, do things on time. So good. Somebody said, can't wait till April to hear him again. Yes. So you got to come back. Yes, ma'am. One of the things I want to challenge you guys before we go is I've been doing something new with my clients because I know everybody likes to set goals for the year, but what's your word for the year? What's one word you can choose that kind of summarize what you want to accomplish this year? My word for 2021 is elevation. I want to elevate myself in every area of my life. Wow. I see somebody put grace, good one, Melanie, consistency. Nice. Nice. Yes. Sometimes this takes all the pressure off of having New Year's resolutions or so. It's like, if we can focus on one thing, it's easier to achieve. Multiply. Multiply those talents. Excellent. I love that. Fantastic. Well, thank you all for joining. Anybody else have any other comments? This was amazing, Tony. Thank you for coming in at the last minute. I appreciate you so much. So I'm excited to have you back again in April. Everybody make sure you sign up for the next session. It's going to be during the week. Type in here. Also, let me know, is Saturday good? Is Saturday a good day because I know a lot of people are working and so let me know is Saturday is a good day. Yes, no, yes, no, yes, no Saturday is good. Again, one person Saturday is good. Let me know Saturday Saturday is good. Definitely need a consensus. Otherwise, we will definitely be having these in the week on a Tuesday or Thursday. Good, good, good. I'm hearing good, good, good. I'm seeing good, good, good. Okay, Saturday is great. So, okay, Saturday is good for a lot of people. So we may continue. Well, it's only once a month. So the next two are in the middle of the week. I do know that, but I will keep in mind that Saturday is good for you all. And thank you again for coming. Everybody have a great rest of your day. Keep your mask on, be safe, and keep doing what you do in the community. Thank you so much. Bye-bye.