 Women are starting at a disadvantage. They're getting covered in the media less. And so partnership, particularly for women-owned businesses, is incredibly important. Women are starting with less capital, typically, than their male counterparts. They're getting covered in the media less. And so when we think about trying to get the reach and to get the attention that they need to grow, that all businesses need to grow, partnership, particularly for women-owned businesses, is incredibly important. It gives the reach. It gives the attention that they need in a way that their core resources often won't allow. It's really important to find what are the gaps in terms of the resources that a lot of these women-owned businesses have, and who are the right partners that can fill those efficiently and effectively so that there's a win-win on both sides. And partnership is an opportunity to make a really tiny company feel much bigger and have a much bigger reach and a much greater impact. Particularly in those early days, it's mostly doing a lot of the legwork that larger companies don't have the bandwidth to do. But those larger companies or larger organizations can bring a huge audience to smaller businesses. Everybody wants to support small business right now and see them succeed. And so now's a great time to reach out and say, hi, I have an opportunity. Here's what I can bring to the table. And I think there's gonna be a lot of open minds that are interested in helping out and giving back to support the backbone of our economy. My advice would be to be very clear about what you're asking for in a partnership and what you can give to that partnership. Don't always reach out to the CEO or don't always reach out to the CMO. Sometimes it's finding people that are in the weeds, actually building the projects and doing the things that are best able to form those partnerships. So think about the right person that you need to reach out to. Think about what your ask is and what your give is. Be very clear with those communications and hopefully that opens the door to a broader conversation where you can be flexible and think about the right direction to go.