 I think it's really important to invest in people, to invest in marketing, and to invest in the tools and resources that will increase the chances of success. And a lot of times, I think, starting out, we try to, you know, to try to be too lean or we try to hold on to too much of our finances. But in order to make money, it takes money, and that's a lesson that I'm learning and that we learn the hard way.