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Published on Nov 6, 2007
This TVC was executed by Grey for the "Association for Forests Development & Conservation" (AFDC) following the frequent wildfires that took place on several mountainous areas in Lebanon. More than 2000 hectares of woodland was burned across the country (equal to 2000 football fields) and it will cost $10Million to replant it. The objective of this TVC is to raise funds for reforestation and buying equipment to prevent other wildfires.