 What is up everybody? Welcome back to the channel you guys. This one's gonna be a basic one This is this is simple man. This is simple This is as simple as I get as it gets and this is super super powerful. Okay, so I Speak to I mean again you if you've caught any of my previous videos, man I say this over and over and over and over again. I speak to so many freakin small business owners and Majority of them will have some type of of experience running a Facebook ad but 10 out of 10 of them ran it the wrong way and That's just the bottom line and I truly believe it starts here now This video isn't gonna be on exactly choosing the right objective, but this is where it all starts Okay, this is where all starts you can have the best ad you can have the best Targeting you can have the best image the best video the best text the ad copy it gets people to click learn more You can have all that going for you, but if you choose the wrong objective And and you were expecting one outcome, but the but but the outcome was complete was something completely different You're gonna be pretty upset because you did not choose the correct objective. So I Have other videos on on on that But what I want to talk to you today about is this basic basic targeting when it comes to Targeting like this right here is something that you definitely want to keep in mind So depending on the objective, let's say we go with traffic and then we come over here to the ad set and Now we have the placements. We have the budget. We have the calendar. We can set a calendar if we want We have we have the section where we can now Include or exclude any custom audiences any look-alike audiences All that magic happens right here, right? But this video again is on the targeting so many people You know, we'll have this part wrong and again depending on what you're trying to do That's where all the stuff makes makes makes the most is the most important So for example, there's three basic and I and I'm gonna type this out for you three basic Facebook ad targeting and These are the three so number one is going to be interest Where you can come on here to Facebook and you can target a specific Interest so let's say we are let's say we have an e-commerce business We're selling stuff on a website whether at Shopify or any other type of Website platform and we're selling physical products and let's say for example, we are in the Let's say let's say we're in the pet, you know, we sell dog accessories We sell collars and leashes and things like that, right? We can come in here and we can type in dog and We can go after every single person who has an interest in dogs That's one major major popular Targeting and that's nothing new, right? That's that's super basic. That's that's what we call interest Or the second one is you can target You could target Anyone in that interest anyone in that industry or anyone in that niche Based on their job title So if we want to go after any other type of specific person Maybe we come over here and rather than talk type in in dogs interest. We talk we type in dog trainer Let's see if that populates anything and that populates job title Okay, so now and here's what you're gonna want to do here is the the exact strategy on how you if and again All you do is plug and play Make this relate to your current business whatever business you're offering. It's the same exact three strategies Second one is going after the job title. Okay targeting everyone in that job title and in creating this as a second Adset, okay one ad set you're gonna set up the ad from from campaign to ad set to the ad You're gonna set up the ad and then you're gonna come into the ad set and duplicate it And you're gonna create a second ad set and the second one is gonna be dog trainer Okay, and now we're going after job title. Okay now we're going after job title the third targeting is Going to be the third targeting is going to be competitor Competitor so anyone in that field who is a direct Competitor competitor to me and I'm talking about a big one. So for example if I was selling dog products on My own little solepreneur website a Shopify website or whatever it may be. Okay My direct competitor which would be most likely a huge and I'm looking for the huge one I'm looking for the big one. I'm looking for the nationwide brand name My competitor would be pet smart This would be the second targeting so for example what I can do is I'm not going after employer I'm not going after school. I'm going after Interest in pet smart people who have expressed an interest in or like pages Related to pet smart. So now I'm following a group of people Who follow the main Brand like the main household competitor. Okay In me in my case I go after entrepreneurs, right? I'm getting to a bunch of people to come to this page FB ads for beginners, right? This is the link that you see in the description, right? When I come over here and run a Facebook ad to this webinar, okay? People come over here They hit the blue button. They opt in right they opt in they're then taken to a thank you page, right? They're then taken to a thank you page this right here I Could be targeting people I could be running Facebook ads to get people over here and and my competitor What I can do is I can maybe target I Could target maybe Gary V Because anyone who follows Gary V is for sure Some type of entrepreneur I can come over here and and this is gonna be my third ad set So if I'm spending $5 a day per ad now I'm spending $15 per day because now it's $5 a per ad set But here's the deal after a few days I'm gonna look at the data and I'm gonna shut off whatever ads ads are not performing. So if I'm running three at a time Most likely who knows all three of them could be popping off and if they are shit Leave them on but if if two out of three or one out of three are popping then you turn off the two and leave that one on Right. So so this one I can go and I could target people who follow Russell Brunson Anyone who follows Brunson Russell Brunson is most likely an entrepreneur And they're most likely someone that is just like me who is interested in paid traffic and running Facebook ads and And if that's the case I can easily target a competitor a brand name in in the industry and And and and go after everyone who who who is following that person? So those three right there you guys you can crush it with those three Facebook ad targettings alone. Okay now in the very very very very beginning when you start doing this number one You want to make sure before you run your next ad here are the requirements. Here's what you want to do Here's what you have to do for sure. Okay. These are requirements requirements These are requirements. Okay So the requirements are I can't even spell. Okay, so requirements are going to be number one set up set up pixel Facebook pixel. Okay, number two you're going to set up Custom conversions and Then number three you're going to set up Custom audiences Okay, you're going to set up custom audiences. Okay, those are the requirements So that's what you got to do for sure. Okay set up custom audiences This is the requirements before you even come over here to any type of targeting Okay, so set that up first But once once those are all set up man You you start creating custom conversions around everyone who's landing on the thank you page You create custom audiences of everyone who is landing on your Landing page you create custom audiences around people who purchase your product you create custom audiences around those who who Yeah, in this case is just this one funnel So you're creating custom audiences for both people who landed here people who landed here Also a custom conversion of people who landed here and your Facebook pixel is tracking it all Okay, so once you once you set up the back end, which is these requirements pixel custom conversions custom audiences Then you can come in here and start running some ads man And and that's how you want to break it down on the interest do one at a time do one at a time go after go after a Competitor people who are interested in following that competitor go after a main brand like the pet smart And then go after the main interests of the industry and and and those are three different ad sets all one ad one Campaign and and also what you can do is create multiple images multiple ads So so you can split test what I'm telling you telling you to do a split test the ad set Create one for Brunsel Brunson create one for freakin pet smart create one for freakin Just dogs in general the interest right you get what I'm saying so Create three different ad sets But then also you may want to choose three different Images or three different even videos or maybe the same video but different texts different headline and that's how you split test So multiple ads multiple images or videos or multiple, you know variations of the text of the copy and then Multiple ad sets is how you want to do it So when it's all said and done if you were running Let's just say four ads at a time five five dollars per day for each. There's your twenty dollars per day So rather than putting twenty dollars per day on one single freakin ad You're gonna put five dollars per day on four different ones and that's how you do it Okay, so that's what I wanted to cover with you guys basic Facebook ad targeting and requirements before you even get that far these three requirements and If you're new to all this you guys there's a link in the description prop FB ads for beginners calm I'm putting together a simple simple training course that will really help you guys with these most important basics All right, so I'll see in the next video FB ads for beginners calm link is in the description