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What is the Omni-Channel?

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Published on Aug 7, 2014

The Omni-Channel is a term used to describe all the various channels in which your product can sell and the customer experience associated with that sale. Consumers now have many options. Buying today is social, mobile, local. Often called SOMOLO. It's heavily influenced by social. Consumers can shop at a store, on their phone, on their phone while in the store, on a tablet, at a kiosk, through a catalog, even through gaming devices. They are scanning QR codes to learn about products quickly before purchasing. With the on-line shopper growing every year, the Omni-Channel includes traditional and modern forms of purchase. Traditional forms of purchase are generally referred to as in-store purchases. But shopping behavior has evolved. With 83% of consumers making purchases on-line, the Omni-Channel is in full play. Selling price, venue, payment experience, customer services and interaction with the customer are all evolving and are disruptive. The buying process for consumers has changed. The average marketing director believes marketing has changed more in the past 2 years that it has in the past 50. Omni-Channel Basics will give you a great overview.

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