Joules is a power trio out of Cocoa Beach, Florida. We make genre defying sounds from the soul. The suicide of our mate, Sam, inspired the tribal, primal force of this song. We tried to capture the pain of those left behind by the senselessness of it all. Very potent lyrics tell the story of all the crazy shit that people do to forget.We shot a video for this song with all our friends as actors. We have all been affected by this thing.We decided to release the song on valentine's day (a corporate holiday designed to make sad people sadder) because we're into irony..This song has a real message, please make sure to listen past the long intro, it is there to set up the right mood. Sorry, corporate soul thieves,we do things differently in this band, we are tired of the same old!