Outcome: MWH now has a clearer appreciation of the global expectations of their clients beyond project delivery and sees the opportunity to align with the objectives of their clients and to develop closer relationships with them.
Following the presentation of the study outcomes by MarketingWorks , the MWH senior team took immediate action:
• Set up a central administration team, reallocating twelve people with a £1 million budget to put into action the change initiatives recommended by MarketingWorks.
• Drawing on the client feedback elicited, developed case studies to support future business development initiatives
• For one Water Industry client, MWH organised a workshop for 120 attendees addressing key industry issues arising from the study, allowing MWH to own, lead and report on them. MWH now has plans to replicate this approach around the UK.
• Invited MarketingWorks to present the client feedback and MarketingWorks' recommendations to an AMP 6 planning event with all of the account teams to cascade the insight and ownership.
The MWH operational teams valued sharing the challenges and opportunities identified across the water industry. They recognised the value of collaboratingacross teams to develop added value solutions for clients whilst also gaining greater efficiencies.
" This study has provided first class feedback from our key clients and the extensive and insightful analysis by MarketingWorks, with their recommendations, has given us a powerful foundation on which we are building our plans for the future." Director of Global Strategy, MWH Global, Inc