 Wow, what's up everybody once again, it's Brandon Shawn and a good minute ago I did a video talking about what it means to be remarkable What does that look like but a couple of you guys wanted to see some examples and wanted me to go deeper into that topic So today we got a video on Gibson hazard and what it means to be Remarkable and I'm sure a lot of you guys are wondering who in the world is Gibson hazard Well for starters, he's actually not a rapper or a singer like a lot of times We talk about on this channel Gibson hazard start off as a photographer. It seems to be and now he's an editor He does these amazing videos best promo videos. I've ever seen personally This guy's videos are the epitome of remarkable, you know, I found out about Gibson hazard I did my little pump video not too long ago and I was looking for some video clips just to throw into the You know in my video and when I did that I wasn't really trying to watch anything But when I turned that clip on on his little pumps Instagram page, I'm up there watching and I'm like Who the fuck did this video this shit crazy? Hold I see the name Gibson hazard and I go in check out the rest of them stuff And I'm like, oh, this is what this guy does and that's where remarkable content does you either watch it You share it like I ended up doing in this video You start to find out more about who is behind it because it takes you out of your regular Pattern of just sitting there taking in all this other content now I could talk about Gibson hazard stuff for days, but since his craft is so visual base I'm just gonna put a link to his Instagram and YouTube page below in the description top comments all that stuff So you can just go check it out yourself and then hey come back and comment Let me know what you think and for now I'll just say this this guy's definitely creating his own lane He's only like 21 years old and his style is perfect for the trap dark style That's really popular right now when it comes to being remarkable. It's really that idea of pushing past the regular level of cool videos dope videos and Bringing something more innovative into that space and then we're talking about promo videos promo videos It's kind of had a lag where they're more just highlights Gibson hazard more So takes you on a journey in his promo videos Which is a completely different framework of how you approach the videos and if you do remarkable work Consistently people will start reaching out to you now just to make it clear on the concept of remarkable and how you measure it And expand how you guys think about it I'm gonna throw in some other examples because Gibson hazard is a great great example another good example is The I'm not racist video by Joyner Lucas now. I'm not gonna go deep into it I feel like it's kind of obvious and straightforward But I'm going to put that link into the top top comments for those of you who haven't heard of it somehow Now what I will say about that video is it was remarkable all the way down to the standpoint of having a white guy as a Dumb nail looking straight at you with the title saying I'm not racist now some other examples that many of you guys Might not be thinking of is here it goes again by okay go So it's perfect to note about this video is it's completely different than the first two videos completely different energy Completely different genre But the thread is all three of them are remarkable now if you think about Gibson hazards video It's Complex and intricate as far as all the transitions and things like that and if you look at Jordan Lucas's video It's pretty simple, but it uses this controversial approach to bring this energy around it And this video is just super simple It's some guys dancing on a treadmill Except it was done in one take and people hadn't really seen treadmill choreography at that time Especially on a large scale and that's what made it interesting. That's what made it remarkable Standing out and being remarkable comes from many different approaches It's not all about being extra creative from the standpoint of giving you all these colors and all these intricacies All that complex stuff. It's cool, but it doesn't mean it's going to be remarkable What people call a high quality does not mean it's remarkable a lot of times there's these two categories, right? You have trash that goes viral and you have Amazing stuff that goes viral and it's the top of the top of each the best trash and the best of the best When it comes to the quality when those things grow viral you're talking about things like Gibson Hazard's video, right? That's high quality, but it has that extra on top of it Then you have trash and a perfect example of the quote-unquote trash or a lot of people consider it trash is Rebecca Black's It's Friday So that song right there is a perfect example because a lot of times people say man It seems like all this bad stuff goes viral. Well Sometimes stuff is so bad that it's worth talking about that's still remarkable Remarkable isn't about good or bad remarkable is about being Worth remarking about and it doesn't matter if it's trash or its Quality because we see so many good videos these days It was a time when the first cartoon movie went viral and that was remarkable just because it was a cartoon Movie it was a time when the first color movies first color televisions went viral because They were the first of what they were but we have all of this high technology We have everything's accessible to everybody for the most part So you really have to think through How can you do something that's different and going to make people talk other than that? I really didn't want to talk too much in this video because you really just have to see these examples and seeing the Variation in different examples will kind of help you get an idea of What remarkable is looks and feels like want to know what you guys think in the comments below Gifts and hazards video obviously Jordan Lucas. I'm not racist has been a lot talked about that But even the okay video and of course Rebecca Blacks is Friday if you like this video Go ahead hit that like button if you like it you might as well share it and if you're not subscribed You know what to do Hit that subscribe But