 Hey, we're live, I got the one and only Coach Rob DeBoron. So, Coach, what's up today? Hey, buddy. So Dustin, I really appreciate you joining me. I think this is much needed and very necessary. Y'all, for those of you that don't know, my name is Coach Rob DeBoron. I'm here with a great friend, Dustin Shaper. We met probably seven, eight years ago as complete strangers, but a lot in common. I think anybody in the health, fitness, nutrition industry can relate. We all speak somewhat of the same language. We're all part of the same brotherhood, sisterhood. We all really have a heart and passion for people and helping people become better. And in doing so, Dustin and I met through a company that is really the pioneer, the category king when it comes to pure therapeutic or exogenous outside the body ketones that are supplemented into the body. You know, there's just a lot of confusion, whether it's keto, keto diet versus drinkable ketones. What's the difference? We thought wouldn't it be appropriate as health, fitness, nutrition professionals to create maybe and have some fun with the top 10 list, right? The top 10 objections from the health, fitness, nutrition industry, because they were probably part of my objections. They were probably some of your objections, Dustin. And so what we want to do is just create small sound bites in the coming weeks, you know, in the next two, three, four weeks we'll tackle each objection and kind of do it like late night style. You know, like late night with David Letterman, he made the top 10 list famous. Now every talk show host has a top 10 list. So we're gonna have some fun with this. We'll start with number 10 and work backwards all the way up to the number one objection from the health, fitness, nutrition industry on drinkable ketones or why they're resistant to drinkable ketones. So that's my goal. That's my initiative, Dustin. I think it's very appropriate. It's timely. You can validate how much we've learned. You know, what's interesting is you and I have very similar backgrounds, but we approach this in a very different fashion. You were very educated in school in keto out of the means and being necessary. I'll let you share that. And then me, I was the opposite. I'm a carb guy. There's no way I'm gonna eat a bunch of high fat and go low carb and I don't wanna lose muscle. And so how much we really do have in common became very evident knowledge-wise, but why don't you share kind of your perspective because I think the marriage of me and you in this kind of outcome of the top 10 objections, it will open people's eyes. If people come with an open mind, they will receive this in the matter in which it's meant. Yeah, you know, having the background of being a keto guy because of health reasons I was struggling and I needed to find a way to get better. You know, I was forced to open my eyes to something that at the beginning was like, are you kidding? Like this, like, you know, but that was 20 years ago for me. So I had already dug into the whole, like I had to let go of a lot of those things. And what we're trying to do is we really want to help, you know, help them fitness professionals really open their minds to like, wow, I'm kind of closed-minded. Cause I know I got really closed-minded on a lot of things. And now I've now let's see it very differently. At the same time, you know, we want to help arm other people because they might have a friend that is a professional, but the person that's talking to them or introducing this to them maybe isn't. And we want you to feel confident in that you can present something. And if we can do that for you or help you present something with information with our knowledge base, our confidence and our certainty of what we've seen over seven years. This isn't something that is, you know, this hasn't been something that, you know, just was made up. But it was seven years ago when we started, it was a mountain to climb. People were very much throwing stones. Now it's becoming very acceptable. Now it's just about a true education of understanding what people can do. And sometimes it's knocking on those objections. So I'm excited about this. But Rob, I think the other cool thing, and if you're on here right now watching, if you get a common objection, tell us. We have our top 10 list, but maybe you have a better one and we would like to fill in some of the gaps. So if you get an objection from somebody in the health and fitness nutritional world, feel free to share it with us and we'll do a video on why that objection can be debunked or overturned. If it can be, let's say. And I'm super excited about this. This is gonna be fun and that's the goal is to have fun with it. You enjoy it and then really provide a high level of education and confidence for people to get the right information. Let me just give people a taste of what's to come and then we'll wrap it up and keep people insuspense. So imagine if one of the objections was, and I want you to just think about this, like we've put some thought into this because we've spent eight years addressing and answering what were oftentimes our own objections. So imagine if the objection was something like, why would I drink ketones if my body is perfectly capable of making its own? Ah, that's a great question. Tune in for the answer with our top 10 objections from the health, fitness, nutrition industry. My name's Coach Rob DeBoer. This is Dustin Schaefer, one of my great friends. We can't wait to bring this content to you very soon. All right, you guys all stay tuned. We'll have it notified out in front of you before we go live and definitely plug in and share this out to all those individuals but also people that just need more confidence in sharing this conversation. So thanks coach. Truly appreciate having you on and y'all peace out. We'll see you soon. So Rob, you can actually stay on.