Starting with MSNBC, Reason has started airing commercials on cable
news channels with the goal of bringing a new audience to Reason.com
and Reason magazine
For our first TV spot, we chose a slimmed-down version of our popular
and acclaimed 2009 video, "UPS vs. FEDEX (Ultimate Whiteboard Remix)",
which was nominated for a digital National Magazine Award and explores
the way in which federal labor classifications lead firms to jockey
for political favors rather than customer satisfaction.
You may have heard the UPS is in quite the political fight with FEDEX.
Though both are package-delivery companies, they're governed by
totally different federal labor rules. As a result, UPS's workforce is
much more heavily unionized than FEDEX's—and more than twice as
So now UPS is trying to get FEDEX reclassified under federal law as a
way of screwing a competitor. That's horrendous, but it also makes a
sick kind of business sense. And it also reveals the real villain: A
government that is big enough to absolutely, positively guarantee it
can screw any business. Overnight.
"UPS Vs. FEDEX" was produced by Meredith Bragg and Nick Gillespie (who
Approximately 1.5 minute long.
This video is based on "Using Unions as Weapons," by Mercatus Center
economist Veronique de Rugy, which appeared in the October 2009 print
edition of Reason. Read that article at
For downloadable version of this and all other Reason.tv videos go to