 So the reason that things like Kickstarter and crowdfunding, I think, have become more and more something that people turn to to raise funds for things that they're working on, certainly a part of it is current economic conditions and just circumstances in people's daily lives. But at the same time, I think it's not so much a trend as just a core human value and need to create. This has been a part of who you are as humans forever and now you have this ability to harness technology and your community to be able to work on something together and I think that's really what is at the core of what's making this really take off. I think Kickstarter kind of fits in with these different programs, you know, like grants, like banks, like small business loans, they're all part of the same ecosystem. The fact of the matter is everyone probably has an idea or a project in them that they want to raise funds for and the more resources they have to be able to do that the better and we see ourselves as really aligned with all these different organizations and their mission to help people be able to, you know, follow through with their dreams and work on something that's really important to them and not be limited by something like money.