 Scrubs are for placing catheters not for selling eyewear. Fence, but I'm gonna say it. If you're an optician and you're wearing scrubs, you need to hear this. Your scrubs are ugly. You are not selling fashion while you are wearing them and you are not doing your optical any favors. Now, I've heard it all. You know, I've heard them say, oh, it's easier to have everyone in the same uniform so you don't have to worry about inappropriate dress. Okay, well, what that tells me is that you didn't lay the appropriate expectation for the dress code and properly follow up when the dress code was not enforced. Don't be lazy, a great business takes continued work. That's my response to that. I've also heard it's better not to have to worry about what you'll be wearing that day, right? Really? This is your job. You should worry about what you're wearing and you should present yourself that way because guess what? The world worries about what you're wearing. I've heard some offices use the excuse of we wanna make sure patients can recognize who works here. Really? Get some damn name tags. My favorite though is when I hear offices say, well, nurses wear them. You're right, nurses do wear them. So if your doctor wears them or your tech wears them, great. But nurses wear them because they get blood and snot and all sorts of bodily fluid on them. That's what scrubs are for. You, however, are selling a high-end luxury product to these people that we are going to call patients. Yes, just like nurses do, but those nurses are saving their life, not selling them a $500 product. So what is the value of most eyewear? Frames and lenses that you're selling in your office is at $500 in your office, $800, over a thousand, right? What are other things in society that we buy at these rates? Can we throw up those visuals for marketing from a CE event? Yeah, let's do that, okay? That'll be good here. So purses, fancy shoes, even cell phones. Now, in all the places where we buy these things, is anybody wearing scrubs? No, they're not, because this looks dumb. It looks very dumb. Now, what if you say, oh, our glasses aren't that expensive? Okay, well, even if you go into a place where you sell things that are 30 bucks a pop. Okay, let's, can we throw something up? Yeah, there you go. Okay, look what they're wearing. Nope, scrubs still look dumb there. I see so many obstacles where opticians are wearing scrubs and it drives me insane. This is all coming about because my aunt asked me the other day, where the best place in town to get glasses was, right? Knowing that she has been going to a local doctor for a long time, that has totally acceptable glasses, great selection, and that has a group of opticians there that are lovely, right? I asked, what was she looking for? And she said, she felt like the office was great for the exam, but one had some super cute frames and that office seemed not as fashionable. Exact words. What did the opticians wear there, I wonder? Mm-hmm, scrubs. Some offices think that scrubs make you look medical and you're right, you do look medical, but the misconception is that they make you look more professional and that's where you're wrong. The profession needs to match what you're doing. Okay, professional football players wear a uniform. Professional real estate agents wear a suit. Professional salespeople maintain a refined look and professional nurses wear scrubs. Scrubs are for placing catheters not for selling eyewear. I understand that glasses are a medical device that holds your prescription, but they are as much of a medical device as a piece of a stick with rubber on the bottom that we call a cane. You don't believe me, look it up. Glasses are way more exciting than a cane. Glasses are fun, they're sexy, they're fashionable and our industry has been lacking on capitalizing on this concept. Until recently, one portion of our industry has made the fashionable part of optics the forefront of their business structure. They have gone out of their way to just focus on what society sees as the fun part of our industry. I'm talking about all the online distributors. They are focused on fun, funky styling and provide an easy way to get it. And they're doing it and they're making bazillions and they're doing it scrub-free. So the whole, I guess, intent of the soap box is for me to get the point across whether you're an optician who wants to be wearing scrubs or an optician who's being made to wear scrubs because your doctor deemed it that that is the way that things are done in your office, all I'm asking for is that you take the time to reflect on how you are being perceived by society. How are you being perceived by your patients? Our optical landscape is changing so much that if you do not at least take a look at changing up the way it's always been done in your office, your patient will find funkier and flashier and more Instagram selfie-worthier options out there. The least that you have to do is you have to reflect on how your patients are perceiving you in the office.