 What's going on guys, welcome back to another video. Welcome to week 26 of Facebook ads Friday. Seeing as it is week 26, and we've been doing this for six months now, this week I have quite a special week. Some of the most successful products are featured at what I'm going to be showing you today. So that includes a Facebook product which currently has 21 million views. And it also includes, which is out of the ordinary, I don't usually feature TikTok products, but it's a TikTok product that has over five million views and it's quite a controversial product to say the least. So if this is your first week tuning in, make sure you hit that subscribe button. Every single Friday I show you two proven and winning drop shipping products. So if you're new to drop shipping and you're looking for a product to get started with, then every single week I show you two great examples and give you the strategies behind them as well. So I'll be showing you, of course, what the product is. I'll be showing you what the winning ad creative looks like. I'll be showing you what the winning product page looks like. And I'll also be showing you where you can actually source these products from as well. So you know exactly what your profit margins are. With that being said, let's jump straight into the first product. So before we take a look at the actual ad creative itself, I just wanna show you some of the numbers behind this product because they're pretty crazy. So this is an ad from a company called Energize Car. It started on January 3rd of 2023. It's now August 6th as I record this. So we're talking four months and in just four months it has gathered 80,000 reactions or 79,000 reactions if you wanna be specific. 7.3,000 comments and 21 million views. And to be completely upfront and honest with you guys, I myself haven't been able to achieve this level of viewership with any particular ad. Off the top of my head, the most I've got is like 11, 12 million on a post. So this is a very, very, very successful post. With those numbers alone, this is worthy enough of being called a proven and winning product. So with that being said, let's take a look at exactly what this product actually is. Okay, so here we go. Stats off of that TikTok voice. It's like a text-to-speech narrator saying let's try out this wireless vacuum. And then all it does is go into showing all the different applications of it. Now you might be thinking, well what makes this product so unique? What makes it so unique is this. So the fact that it does both functions. Not only does it suck in like a typical Hoover fashion, but it also has that feature of blowing as well so it helps you get into those kind of tight spaces. And it also kind of doubles the amount of applications in which this product is actually suitable for. So almost anybody watching this video right now would probably think actually I could use that for such and such a job. And that's probably why they've been able to gather so much success with this is because it's quite a unique product in the fact that it has both of those functions and the fact that it applies to pretty much everyone because everybody would have a use for such a product like this. So all in all an absolutely brilliant product, a brilliant ad creative, all it does is go through all the many different applications and uses for a product like this. So it does a really good job of just showing how good the product is. So 79,000 reactions, 7.3,000 comments, 14,000 shares and over 20 million views. It goes without saying they've probably sold quite a few of these things but just to double check this then let's take a look at the comments section. So we'll start out with the most relevant. These will be the comments which have the most engagements. And what we're looking for just to kind of confirm to ourselves that people are buying this and they haven't just kind of built up these engagements with super cheap engagement ads or something like that. So we're taking a look to see if there's actually real people who have bought this. So Kai Owens, it works great. I have bought so many different kinds, has great suction, Kat, we love ours. Colleen, I just bought one and absolutely love it. And this person here, I've got one and it's great. Love mine, love mine. Really good little vacuum. I just bought this. Best little vac ever. We bought two, we love them. I bought one of these. I love, love mine. I love one, got mine. Best money I ever spent, I bought two. I want to get this. I bought one. Love it for car and pick up table crumbs. Would be great in the sewing room. Yes, received my order. These are the best I keep mine in the car. Sewing and so forth. I have this, it's fantastic ordered mine. I got one this week. So it goes without saying. Nobody can argue. People love this product. It's a great product. It's a proven product. And probably one of the closest things you can get to being a guaranteed winning product. Obviously nothing is ever guaranteed because along with a good product you need a good ad copy Shopify store so on and so forth. Before we move on to the actual Shopify store though, let's take a look at the newest comments. Just to prove to you guys, this is still working now and this isn't a past winner. So same post, we're on newest comments. One hour, three hours. Ignore the eight weeks. The reason that's shown at the top there is because there'll be a reply recently. So 22 hours, one day. Lots and lots of different replies to these people. Hence why they were shown at the top. But just to open these up so you know, I'm not lying. So two days ago, this one is seven weeks but if we go to the bottom we'll be able to see a recent comment. So 23 hours ago, one day ago. So we can see, let's try and get rid of these actually and get to some of the actual newer comments. There's actually so many comments on this. It's really hard to find where the latest ones actually pick up. But we can see from three days, four days, one week, one week so on and so forth. It actually has so many comments on it. It's actually difficult to pin down when the latest ones are. But we saw at the top here, there's plenty of comments all within the last 24 hours. So we know this is the product that's selling right now. Jumping on to the Shopify store then. And initially impressions you might be thinking it looks like quite a spammy store because of the use of, they have the order notification pop up in the bottom left-hand side every few seconds or so. They have the excessive use of fire emojis. And they also have an excessive use of scarcity as well. That kind of fear of missing out. So last day promotion 75% off. I'm pretty sure that won't be true. Another 75% off. They have an only today with a clock again used to kind of reiterate and build on that sense of scarcity and urgency. They have another tight inventory thing. They have 224 visitors currently looking at this product. So yes, it does look a bit spamming. You probably wouldn't look at this product page and say it looks super professional. But at the end of the day, it must be getting results in order for them to boost their post up to 20 million plus views. When you actually look a bit deeper at this business though, their product page is very, very clever. So yes, they make use of scarcity quite a lot. They have two different entry level vacuums. I don't like the fact that it doesn't switch between the two different colors. And then they also have a gray and green one. But these are the enhanced and limited edition ones which include that extra blow feature. And these are actually priced at 32 pounds and should apparently be 128 pounds. When I show you the price of these products, you'll be surprised to see that they're still making a very decent profit margin selling at a 30 pound. They do a really good job as well of encouraging people to spend more money. So they have this discounted option of buying two to get an extra 10% off. This is the sort of product again because it applies to absolutely everyone or most people have two cars. Everybody coming onto this store will probably have at least one person in their life that they could think, actually, this would make a good gift for them or get it from my daughter or my son, whoever, who might find it useful. So worldwide express shipping, support act, which is good, 100 spent quality inspection on every order and secure payment via PayPal and credit card. So it just kind of answers all of those potential questions that a consumer might have about, can they ship to my country? What's, how do I get hold of these guys? Is it a quality product and can I pay security? Can I trust these guys? As we move down, you'll see there's kind of like a strong emphasis on social proof. So screenshots, this is something I encourage everybody that I work with to do is to have screenshots like this on your product pages because people have become savvy. Like it's pretty, well, it's incredibly easy to fake positive reviews in their drop shipping world. However, what is more difficult to do is fake positive comments on Facebook. So this is kind of like the new reviews in my opinion. As we go down the product page though, I'll show you that these aren't just random comments. And these will be comments from people who mention that this product is the solution to a common problem that people are having. So it's not just saying it's a good product. It's actually speaking to a specific person who has a problem that this product can solve. So yes, receive my order, really good machine, strong suction, got it to clean dead flies on the open strips of my patio doors. And then somebody's commented, saying that's what I need it for. And they have this 99% of reviewers who recommend this product. Again, just more kind of social proof and emphasis and reiteration. This is a really nice gift as well. If you watch it from start to finish, again, it just goes through all the many, many, many, many different applications. I believe I've seen this actual gift on an AliExpress product page as well. To say they've made so much money and been so successful with this product, I don't believe that any of the content on this store is actually original content. I do believe it's recycled content taken from suppliers. As we scroll down there, just some more kind of emphasis on the different benefits and how to use it, different applications for it. Some more kind of stock imagery from suppliers, how to clean and empty, how compact it is, and you can take it anywhere, some specs. People can see how powerful it is, that sort of thing. And then this is what I'm looking for. So real comments from customers. How is it on dog hair? So half the population, pretty much in the UK, own a dog. So when they buy a Hoover, they want to know whether it's suitable for that sort of thing. It's gonna cope with that. So it's a really good way of kind of proving to any other potential consumer that it is fit for purpose. More reiteration and scarcity, and then just some explanation and more trust badges, that sort of thing. And of course, just your typical reviews about the product. Okay, so last, but certainly not least, let's talk numbers. And they're selling one unit at a time for 30 pounds. Given the level of social proof these guys have, I wouldn't be surprised if they start to bump this up. Or maybe they've split tested it and found that to be kind of like this sweet spot. Either way, 32 pounds is what they're selling it for. If we head on to AliExpress and you just put car, vacuum and blower, then there's pretty endless supplies for this thing. All of the supplies seem to sell in a similar price in and around that kind of 15 pound mark. So I did a little bit of investigation and that does seem to be the products that they're selling for 30 pounds. So the profit margin is give or take 15 or 16 pounds. The profit margins aren't that good, but these guys are not gonna be paying an AliExpress supply of 15 or 16 pounds per unit. They will have a very established relationship, a good relationship with a supplier. So they're probably sourcing these things for closer to 10 and maybe even less given the volumes that they're selling of this product. So that was product number one. All in all, a great business, a very effective business and a very successful business. Let's move on to product number two. And like I mentioned in the introduction, it's a bit of a controversial product and I'll give you some information on it before showing your first. So this one actually found on TikTok. It has 74,000 likes. It has over a thousand comments. So you typically don't get as many comments on TikTok ads as you will Facebook ads. So while a thousand comments might not seem a lot, it is in the grand scheme of things when you look at TikTok. Has five million plays and it has 6,000 shares. So that being said, then let's jump on to TikTok and actually take a look at what this product is. I'll just restart this so hopefully you can hear what he's saying. So this will change the way you use TikTok. And that's it. Those five seconds, that is all that the ad is. So basically it's a Bluetooth ring that you put on your finger. Obviously, where else would you put it? And it just lets you control your phone and scroll on TikTok remotely. So you might be thinking, well that's a completely pointless and useless product. I would be leaning to agree with you. However, given the level of viewership it's got and if we just take a look at the comments, over a thousand comments, I need a link for this now. So there's somebody who wants to buy it. It's like a contradiction. It's like two sides to the story in the comments section. There's people who are like this. So because scrolling on your phone is so hard, sad, literally makes it more difficult, waste time easier if you buy this, you've hit rock bottom. But at the same time, there's people on here as well that have said they actually want to buy this and have bought this thing. So like this person here, I've got one. Okay, this is actually super cool. I want to buy one, where can I buy? Can you use it for other things? Now that is a good way to scroll through TikToks. I need one, what's this called? So there is two sides to this. There's the people who probably have a bit of sense in thinking this is just a completely useless product. But then there are those people, of course, that actually want to buy one of these things. So that's the reason why I wanted to put in this video. A comment I did find, which I'm struggling to find now, was somebody saying this would be perfect for people who cook, for people who cook purely because if they have dirty hands or fingertips or whatever it may be, they won't be able to use their phones. So having a ring would be super useful. So if you were going to pursue a product like this, that would probably be my marketing angle of targeting those people who like to cook. Let's jump on to their Shopify store then, so you can see what it looks like. They're selling it for 22 pounds, convenient, scroll easy. Yeah, multi-task. Quite a peculiar design, obviously gone for the blue theme. They have this massive kind of warning label and science attention where you're going viral on social media and experience high order value volume. Get your scroll ring now to ensure you get yours before you run out of stock. So they're not lying, they are going super viral, whether they run in low on stock though, I'm not sure or not. And then here they just have an animated version of the video ad that we just watched. What it also does a really good job of. So whilst a lot of those comments were like, why would I need to scroll through TikTok easier? It's not just for TikTok. So I personally definitely would have mentioned that in the ad creative, but you can use it for a Kindle reading app on your phone dating app. So Tinder of course, YouTube Shorts, Instagram Reels and so much more. So there are some genuine use cases for this if you're one of those people who spend a lot of time on social media. Okay, so let's talk numbers. The selling it for 22 pounds. The store design actually I should say is not really to my liking. I would expect these guys have a bit of experience given how successful they've been with their marketing. If it was me, this probably needs a bit of redesigning and maybe a rethink on the color schemes, but who am I to argue if it's working, that's all that matters at the end of the day. So 22 pounds of selling it for knockdown from 74 pounds which seems like a crazy ask price to me, but 22 nonetheless. And as you can see, you can buy a similar-ish product and that pretty much does the same functions for eight pounds. So as you can see, the profit margins aren't great, which could mean one of three things really. So number one, either they've got a better supplier and they're able to source it for a lot cheaper price. Number two, the ad is doing such a good job that the conversion rate is so high that they can afford to sell it and only make 10 pounds per sale. Or number three is this ad that they've created has actually gone viral and it's an organic piece of content and they haven't actually paid to put it in front of people. And with that being said, guys, that brings a wrap to Facebook Ads Friday, week 26. Any comments, questions, video suggestions on any of these products, any of these videos, if you want some help getting started, just leave a comment down below. I read every single comment, so I will see it and I will get back to you. If you've been with me since week one, make sure you let me know in the comments section down below, it'd be really interesting to see who's been following this weekly series and I really do appreciate the support on the channel. Thanks for watching, guys. Tune in next week for week 27. Thanks.