 If you send email newsletters or if you have an email list this segment is for you. If you don't have an email list you can skip this one for now. But this might be interesting for you anyway for the future. Someone asked me or someone mentioned that you know when it comes to writing their email newsletter. They, it's kind of onerous for them. They feel like it's not as light as making a social media post or something like they make a quite a big deal out of it. And I thought that was interesting and I appreciated that question because I've heard this from multiple clients over the years. And I guess I take for granted the fact that my email newsletter is so light to create and send. It only takes me 10 minutes a week to send my email to write and send my email newsletter. And you know why that is because I'm not writing anything new. I am simply copy paste from what I've already written recently on social media, or I have a link to a video and I just take the description, the title of the video. And maybe I wrote, when I upload the video, I probably wrote a few lines of description and I'll take those few lines and put it. And in fact, I'll just quickly show you, I think, hopefully everybody here already is subscribed to my monthly newsletter. But if not, let me just show you an example of what I mean by this. Okay, by the way, you might say, how come this is LinkedIn? Well, this is literally the exact same thing is what I send out on my monthly newsletter. Literally, this is the subject line of my newsletter. And then this is this is the exact thing that people see in the newsletter. So it's the title of the post, just a few lines from the post itself, a few lines. If you go to the post itself, which I'll show you just to hit just to prove the point. I basically took these lines. I think I think I took these lines. Oh, I think I think I took another paragraph further down, but it's basically the same, the same thing, you know, from the thing. And then I have read the post or watch video on Facebook, because I basically do both for the same topic. And then, look, I don't even have anything other than title. So if you go to the carousel post on on on, it's just this. And then, of course, they can read the whole thing. But in my newsletter, in my newsletter, I just have the title. That's it. And then, and then the video, the title of the video. And let me just see here. That's it, the most important thing. And then and then this is the part of the title. And that's it. And then I, oh, and I usually sell something, but I didn't for some reason I didn't have something to sell in January when I was sending out this newsletter but if you see my other ones. I usually sell something at the bottom. Oh yes, for example this one and then the sellings again, you can see these exact same format. December was the same format. You're my best posts. The basically the snippets from the from the article itself. Just the title of the carousel post, and then just the title of the video itself on YouTube. And then what I'm selling right now, okay I'm selling this. I just have a line more info. Boom. And that's it. And I want to tell you my email newsletter has a 50% open rate with 5000 people. 5000 subscribers actually 5300 whatever, but I just sent one for February, and it was 51% open rate. So, I just want to say I mean the reason why I'm emphasizing this is those who don't know the typical open rate for an email newsletter. It's typically in my industry. Okay, you can you can Google typical email open rates or email open rates benchmarks, and you'll find it for different industries but generally for all industries it's generally between 20 to 27% is average open rates, meaning people send out an email newsletter to 100 people. If you get 27 people open it is sending out to 1000 people 200 to 270 open it. I'm getting 50% open rates, and also generally speaking, if you have like 50 people 100 people on your email list, you get quite high open rates you get 50% open rates with, or 60% with like only 100 people on your email. When you get to them to the thousands. That's when it becomes 20 to 25%. And yet I have 5000 and at 50%. So what that means is people look forward to opening my email newsletters and I'll tell you why I think that's the case, because it's light. It's not only light for me to create. It's a light for them to open when they open it they don't feel overwhelmed by paragraph after paragraph of. Oh, here's what's happening with me here, you know, they open it and they, they know they trust that it's just a few lines like I said, it's just a few lines. So they it's it's calming it has a calming effect it's like ah it's just a few things I can decide whether to click on it or not. My click rates are all our above industry average my click rate is about five to 8%. And the industry average click rates are about two to 3%. So my click rate is three times the industry average my open rate is twice. So, all I'm saying not to not to brag what I'm saying is what I'm doing is working and why don't you do the same thing. And stop making it so hard on you don't stop writing love letters to your subscribers I see people have email newsletters called love letters I'm like, no, the only person who should be writing me a love letter is my wife. You know, the no one else would write me a love letter. It's not appropriate. I know, I know it's people, people are trying to be playful about it but but I'm making fun of it just to say, don't make it a big deal to write your email just just just give us a few paragraphs, or one line or two lines from what you've already written, sometime in the past, and then give us a link, because the reason why, like, again, once again, I will show you the reason why I have such a short thing and I give people links is guess what, I want them to engage with those social media posts. And notice how I'm so clever to actually give links to each of my social media platforms right. I post on all four of these so I'm going to give you a LinkedIn link, a Facebook link, Instagram link, YouTube link and this is one way I regularly grow. It kind of supports each other right like people who follow me on social media might decide to go to my email newsletter and subscribe, and people who are reading my email newsletter. A lot of them don't really, they don't really know I'm not following George on Insta or YouTube or whatever. It kind of like has a nice synergy to it. So I hope this is helpful. Make your email newsletters light to create and light to light to receive and to open and follow my formula, just follow my formula because it's been working for I've been doing this email newsletter formula. Since, I wouldn't say at least 2017, if not 2015, it's one of those two years I started doing this. So it's been a long time, it's been years, and I have kept it. I say formula, I don't like formulas to be honest with you, but for whatever reason this is working. So try it out. And, like I said, with off, I don't like formulas because they're not necessarily authentic. Take what I've just given you and see how you can use your own voice into this, bring your own style to it. Notice I have no images on my email newsletter so that saves me a ton of time in not having to find an image upload them whatever. Okay. If it really is genuinely uplifting and fun for you, and not too much time to find and put an image great go go go for it because of course images do uplift and create beauty and art and but if it takes you time, just look at how I do it the most minimalistic and one of the highest open rates in my industry. So I hope this works and I hope this is encouraging for you.