 What's up, everyone? I hope you're having an awesome day and welcome to a new video. Today, I'm going to show you how to pick a winning product and niche every single time. So when it comes to picking a winning product or niche, you have to make sure that the product that you're picking is relevant to the platform in which you're trying to sell it to. So today I'm going to show you three key criteria that your product must meet if you're going to drop ship it and you're going to try and sell it using Facebook ads, for example, then if you're trying to sell, let's say a fridge, I know it's quite an extreme example, but it proves the point quite nicely. If you're trying to sell a fridge on Facebook, then you're going to struggle in my opinion because fridges are quite expensive for a start. So to get somebody to buy that on impulse is going to be difficult to do. And plus, nobody is on Facebook to buy a fridge. It's a social media platform. People are there to socialize and watch funny videos. So to get somebody to spend that kind of money out of impulse is going to be difficult to do, whereas if you try to take that fridge then and try and sell it on Amazon or using Google AdWords, then you're going to have a much higher chance of success because with those platforms, you can target people who are interested in fridges, plus they're the platforms that people go to when they want to buy something. So that is why it's so important then that when you pick a product, especially that you're going to commit potentially hundreds of pounds, if not thousands of marketing pounds on Facebook, too, then you've got to make sure that you pick the right product. Now, before we jump into criteria number one, I just want to quickly mention, as always, I am giving away a free one to one consultation call with me in this video, so a chance for me and you to speak one to one. You can ask me whatever questions you want. We can go through your store, talk about Facebook ads, whatever it is. If that's something that you might want a chance to win, all you simply have to do is like the video and leave a comment down below. And if you commented on my previous video, then just make sure you stay tuned to the end of this one where the winner will be announced. And with that being said, then, let's get straight into number one. So number one then, guys, is passion. If you can see that the products that you pick to advertise on Facebook, it must be within the niche that people are passionate about. So to give you an example, then of a couple of niches, you have, say, the grandparent niche, obviously anything to do with family. People are very passionate about the pet niche. People are very passionate about their pets. They treat them like family. So that is point number one. Now, the reason somebody has to have a passion within that niche that you pick a product in is because people are on Facebook to socialize and watch funny videos. They're not there to buy anything. So the products that you pick has to be really relevant to the person that's going to see it. And when they see it, if they're passionate about it, then that's what's going to strike their kind of it's going to make them intrigued and it's going to make them interested in the product. So for example, somebody like me, I'm really interested in dogs. I have a dog. If I see a dog products, then immediately I'm going to have an interest in that product because I have a dog. So I'm going to be thinking along the lines of how can this product help me or help my dog? Whereas if somebody shows me, if I see, say, like a cat product on my feed, I don't particularly like cats. I don't have a cat. Then it's not going to gain my interest. I'm not going to be intrigued about it. And I'm just going to scroll straight past it. So that's why the products that you pick, it has to be within a passionate audience because that's the only way that you're going to be able to get somebody's attention is if they're passionate about your product. When I talk about passion then and how to gauge whether somebody's actually going to be passionate about your product, then there's kind of like one or two ways in which I think about it. Number one is what can that product do for the person? So is that product solving a problem then? And if it is, then what kind of problem? Is it just like a stupid little problem that people aren't really bothered about or is it a really big problem that is going to make a big impact in people's lives? So for example, then the LED dog color, many people will shoot that down as a drop shipping product. But the problem it solves is a really important problem. If somebody can spend 15, 20 pounds on a color and a lead that could potentially save their dog's life, then that is a tiny investment for the potential reward that they're going to get with that product. And therefore it solves a really big problem that people are passionate about. Passion means strong emotion. So when somebody sees your product and sees your ad, it must trigger some sort of emotion within them, and that's what's going to gauge their interest and potentially lead them to buy in your product. Another way to create that passion within your customer is to advertise your product in a way that sparks some kind of emotion when they see your ad. So I know use the dog niche a lot purely because it's such a good example. There's so many different examples within it. If you try and advertise, let's say some sort of dog clothing, whether it's some sort of hoodie or waistcoat or something, if you can get like a really cute dog to run around having fun chasing a ball, wearing that like that piece of clothing, then when somebody sees your ad, regardless of whether they notice the product or not, the fact that they see a dog having fun, it sparks that emotion within the viewer. It makes them think that's a cute dog and they have that connection with that product or with your ad. And that is key, that is 100 percent key to choosing a successful product on Facebook. If you can pick a product and advertise it in a way that's going to grab people's attention, it's going to make them want to engage with it. It's going to make them interested in the product and actually want to watch the video out of pure enjoyment, then you're going to be on a fast track to success. It's the easiest way. Just make sure you pick a product then that people are passionate about. Moving on to number two then, guys, which is evergreen. So pick a niche and a product within a niche that has an evergreen audience. And what I mean by that, then, is that the audience is constantly increasing in size. So to give you an example, then the dog niche again, a lot of people will consider the dog niche quite saturated, but it's a really good example of an evergreen audience. Thousands, hundreds of thousands of pets get adopted every single day. So there's hundreds of thousands of potentially new customers every single day. And that's that's essentially what an evergreen audience is, is it's an audience where there's more and more people coming into that particular audience every single day. Another good one is the grandparent niche. There's hundreds of thousands of people born every single day. And the majority of them will probably have grandparents. Therefore, there's new customers coming into that niche, into that market on a daily basis. And the reason this is so important then is because if you can pick a niche that has an evergreen audience, then your niche and the products within that niche are going to sell all year round, 365 days a year. There's going to be no kind of spikes in interest and then a complete fall off. So, for example, then the fidget spinner is a classic, classic example. Is that it wasn't an evergreen audience. There was a surge of interest. Tons of people come into the market for them, but then it just dropped off. There wasn't more and more people coming into the market because it was a trending product. It wasn't like when people hit a certain age, then they become interested in fidget spinners. It didn't work like that. Whereas things like the pet niches, the grandparent niches, cycle niches, there's constantly on a daily basis, more and more people coming into those markets and therefore it's an evergreen audience. And choosing a product that has an evergreen audience is just going to make sure that you don't have to worry about it one day becoming not popular. And it also means that you'll be able to sell it successfully and consistently 365 days a year. Another reason and why it's important to choose an evergreen product with an evergreen audience is competition. So if you have a particular market or audience that's grown in size on a daily basis, especially if you pick a product that hasn't got like a household name to it. So when I say LED dog color to you watching this video, then there probably isn't a single brand in your mind that comes to your mind. So that's like an ideal situation because when the new customers come into that market, come into that space and looking for that particular product, then there's no favoritism, there's no kind of go to brand for them, which means if you can be one of the first people to show them your ad and you can do better than everybody else, then you're not going to lose out on that sale because there's no go to brand. And this is where things can become really powerful is that in those kind of spaces and those kind of products, if you can build a brand and become the household name or the country name for that particular product, then as people come into those spaces, then they just come straight to you. You don't even have to advertise if now I'm talking probably a few years down the line because we're talking about building an established massive brand here, but essentially if you want to be in this for the long term, then there's no reason why that isn't the kind of thing that you should be working towards. So to summarize in number two, make sure you pick a niche that has an evergreen audience, which means that on a daily basis, if not weekly or monthly, then there's a good amount of new customers coming into that market. Moving on to the third and final criteria then, which is viral capability. So what I mean by that then is that I mean your ad comes into a big play here is that the ad you produce for that particular product has viral capability. So if you just have a single image of just some boring, bland products that nobody really cares about, then the viral capability is very small, whereas if you have a really cool and quirky product and the more cool and quirky product is or the bigger USP product has, so the biggest unique selling point a product has is then the more viral potential that is in that product. So for example, then the LED dog color doesn't really have much viral potential because unless you do something differently about it, then nobody's seen it before and it's quite a popular product. Most people have seen it before, whereas if you sell something like the other day, I saw this USB kind of like disco ball that plugged into your car port that create like a disco in your car because it's quite cool. It's quite funny. It's quite quirky and not many people will have seen it before. I'll put a screenshot on the screen as well so you can see what I mean. Then it's the sort of thing that a lot of people will engage with. And that's ultimately what it comes down to your advertising on a social media platform. So you need to take advantage of that by creating a ad about a product that has a lot of engagement potential because the more people that engage with your product, so comment, like, share, then the more people that are going to see that organically, the more organic reach you're going to get and the more people you can reach organically. So what I mean by that is for free. So every time somebody shares your ad or your post, then on average, another 200 people are going to see that because on average, that's how many Facebook friends the average Facebook user has. So the more people you can get to do that, then to share or to engage, the more people that are going to see your ad that you won't have to pay for. So it's going to lead to cheaper CPMs. It's going to lead to more people seeing your products and therefore more chance of making a sale. And plus it's going to increase your relevant score. So relevant score is based on how effective your ad is to your particular audience, so how often they're engaging with it and the higher your relevant score is, the more engagement you're getting. And in Facebook's eyes, that's only going to be a good thing. Obviously they want to give the best kind of user experience as possible. So they only want to show the ads that people are enjoying seeing. So the ads that people are watching all the way through, the ads that people are liking, the ads that people are commenting on, the ads that people are sharing. So the more you can get people to do that to your ad and it comes down to the way you create your ad and the products that you pick, then the better and more cheaper results you're going to be able to achieve. And with that being said, then guys, that wraps up the video. They're the three main key criteria. Trust me, if you pick a product or a niche that matches all three of those criteria is significantly going to increase your chances of success. So just to recap quickly, number one, choose a product that people can get passionate about either because of the emotional connection or response they have when they see your product or because of what it can do for them. So a problem solving product. Just make sure that the problem that you're solving is a relevant problem that people care about and will significantly change somebody's life. Number two, then make sure you pick a product within an evergreen audience. So a audience, a market and niche that is constantly increasing in size. So, for example, then the grandparent niche, there's hundreds of thousands of new people born every day, and therefore there's going to be hundreds of thousands of new grandparents every single day. And then number three, make sure you pick a product and advertise it in a way that has viral potential and you do that then by advertising it in a way that people have that passionate response, that emotional response to it, because that's going to lead to people engaging with your ad. When you create your ad, try and think along the lines of will somebody engage with this. And with that being said, then thank you for watching the video. I hope you enjoyed it. If you did, all I ask then is that you simply leave a like on the video. And if you want that chance to speak to me one to one to go over your own drop shipping business, all you have to do is like the video and leave a comment down below. And with that being said, then let's get into announcing the winner of the previous video. What's up, guys? So here we are then on my previous video, how much money you need to start drop shipping in 2019. If you haven't watched it yet, please do go and check it out. I do actually show you inside my ad manager account so you can see exactly how much money I spent on Facebook ads. But anyway, we're here to announce the winner. So I'm just going to take the URL in the top left. Head over to our random comment picker. We had 52 unique comments, which is absolutely awesome. So thank you very much. I truly do mean it. The support for this channel has been absolutely awesome. And the winner of the previous video then is Dorian. So thanks very much for your comment. I really appreciate it. Make sure you reach out on Instagram and we can get that call arranged. And guys, if you didn't win this time, but you do want to speak to me one to one, you can actually just get straight down to business and book a call today. Just make sure you check out the links in the video description below. And with that being said, guys, thanks again for tuning in. I hope you enjoyed it and I'll see you in the next one.