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Market Research Technology TV: Ethnographic Animation For New Mobile User Experiences

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Published on Aug 16, 2012

This presentation is from Kate Ertmann, Owner, ANIMATION DYNAMICS, INC and was presented at The Market Research Technology Event 2012.

About the presentation:
Learn how animation can be leveraged as a key strategy in communicating human-centered research to decision makers, venture capitalists and customers. The data of UX from market research brings an important consideration to the product development process and can reveal factors that are wanted, and needed, in the human-centric design of
a mobile product. Animation has proven to be effective at appealing to diverse consumers because studies have shown that people have a heightened emotional response to animation. Get a comparison breakdown of the advantages of using animation visualization versus video when explaining complex UX data and results, as well as Best Known Methods for the process itself.

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