 One of the common blocks of creating content that I've noticed is people think they have to have their offer clarified before they can create content so that when they put the piece of content out there it can be connected to an offer. Well, I think that's unfortunate because in my experience, actually the opposite is true. Creating creates clarity. Content as you put things out there when the process of creating gives you more clarity about what you actually might want to offer and secondly, very importantly, when you put lots of content out there, the market validates which of your ideas is more interesting to them, which then therefore gives you much more confidence on what kind of offer you should create because you've put out these different ideas as a test in your content. And thirdly, when you put content out there, you're educating your market on the concepts that will make your offer much more interesting. So create before you expect clarity.