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Published on Oct 21, 2011
We're excited! Les Mills has teamed up with Beachbody to create an at-home workout DVD called LES MILLS PUMP, which will be released to the US market in late December.
Beachbody is the leading provider of home workout programs... So why are we doing it?
Les Mills is totally focused on growing demand for our classes in clubs across the US. Partnering with Beachbody is a fantastic opportunity to make us a household name thanks to a national infomercial marketing campaign on TV.
The home workout set will include information about Les Mills and BODYPUMP®, as well as an offer to try the live workouts in clubs!
This is an amazing chance to make more people fitter and change even more lives. Just like we do every day.