 The whole idea of who invented the video game has always been a little bit troubling to me because I stood on a lot of people's shoulders, primarily Steve Russell, who programmed Space War at MIT. And I think any of us who had the fortune to get a hold of a big computer that had a display connected to it, we played games on them. And so I knew that if I could take what was on those screens and put it in a game center that people would put money in. And so what I really did is I commercialized it. And that made all the difference. About 82, 83, the punch-kick fight games came into the arcades. And those were massively successful, but to a very narrow demographic. And so at that point in time we lost the casual gamers and we lost women. And we really didn't get the women back until mobile. And so now we're back up to where we're actually exceeding the numbers that we had incredible numbers. If you can't take good tech and have fun with it, why do you do it?