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Published on Mar 6, 2012
Mobile is a game-changer in the marketing world. But how do location-based apps on the mobile web impact the marketing mix? Tim Hayden of 44Doors moderates a panel of mobile marketing experts including Steffan Berelowitz of Bluetrain Mobile, Bob Dieterle of Smart Online, Jeanniey Mullen of Zinio and Chris Chodnicki of R2Integrated to discuss the impact of location on mobile marketing.