 So, today's going to be really casual. I'm going to have lots of opportunities for you guys to ask questions, but hopefully you will all learn a lot. I'm trying to gauge the audience here, how many people currently use a social media platform of any kind. Is it Facebook? Is it YouTube? Lots of YouTube. Okay, good. So, today we're going to have some fun. If you're on Facebook, if you're on Instagram, a lot of the things are going to apply from platform to platform. So, if I'm talking about a platform that you're not on, a lot of the concepts are very, very similar from platform to platform. So, yeah, so, well, good. Like they said, I'm Lindsay. I host a YouTube channel called Inside the Hymn, usually about garment sewing, but I did the dabble in twirling, bag making. So, there's a little bit for everyone there. I am going to talk today about finding and using social media to find sewing inspiration, find some common fit issues that you might find in your patterns, learning new techniques, and ultimately making connections because at the end of the day, social media is that it's social. It's a social networking is what I like to call it. You go to your networking events for work and for business and you meet people and you meet people. It's the same thing. You just do it behind the screen. And you don't have to put makeup on. It's your performance. It's great. So, how did I get here? I know that a social media expert and a passionate sewist usually are two things that you find inside one person. And my journey to get here is a little interesting, kind of a lot of happy accidents, which is great. So, in college, I studied broadcast journalism. I thought I was going to be Katie Couric, but unfortunately, I didn't want to move to middle America and report on cow tipping or report on, you know, one bad weatherment after another. So, after college, I decided to get into sales. That was like the next best thing. And through that, my bosses at that job said, you know, there's this thing called social media, and everyone says that you kind of have some social media accounts. Why don't you do our social media? So, I had a mind space at that point, a Facebook and a Twitter. So, that was all that existed. So, I know. I was like, I'm good for fun for me. I don't know how to do this for a business, but thankfully, they paid me to figure it out, to figure it out for them. And after that, I had a lot of small businesses come to me and say, I don't want to do this. I don't want to learn it. I'm too busy. I'm wearing too many hats. Can I pay you to do it? And I said, sure. So, I started my own social media management company, and I managed hair salons, gyms, consignment stores, you name it. I was just the behind the scenes person posting for all of them on social media. And they loved it because they didn't have to worry about it at all. They'd hear something and they'd say, figure this out. And I was like, so that was really great. Meanwhile, I had just moved to a new city. I didn't feel any body. And so, I went online and found a group of crafters, and their very next time they were all getting together was at a sewing shop. And they were going to learn to make tote bags. And I thought, oh, I've always kind of wondered if I'd be any good at that sewing thing. So, I showed up, made a terrible tote bag, no interfacing, nothing. And the very next day, I went on a sewing machine. I brought the whole box to that sewing store. And I said, help me. And I took classes every week for two years. Eventually, I outgrew what they could teach me. And so, I started to go online to try and figure out how can I learn more. And what I discovered there is there was kind of a vast whole in the social media sewing world. There were a lot of bloggers taking pictures, talking about things they made. But nobody was doing a lot of educating. Nobody was doing any video, hardly at all. And I had been a fan of YouTube. I had been watching the beauty videos and fashion hauls and, you know, all of that stuff. So, I said, I can do what they're doing and apply it to sewing. So, five years ago, I launched a YouTube channel with zero followers, zero anything. And I have wrote it into what it is today. And it's my full-time job, which is wild. I am a professional YouTuber. In the flesh, we do exist. We are not myths, we're legends or people that only live in California or whatever it is. Here I am. So, I have my social media background and I apply that to what I do with my sewing on YouTube. And it's been a perfect little job that I never knew even existed. I kind of just made it up, I guess. And it's been great. So, today, we are, like I said, we're going to talk a lot about social media. And so, I pulled some stats for you guys just to kind of give you an idea of how massive social media is. My favorite stat up here is the Instagram one. 10.9 million posts are tagged specifically with hashtag sewing. That means 10.9 posts about sewing have been posted to that network in its lifetime. So, there's a lot of people talking about sewing. It's all kinds of different sewing. If you go to the hashtag, you'll see garment sewing, quilting, kids' clothes, everything under the sun. So, we'll talk about how we can use these numbers, use these accounts, and these posts that people are doing to help us better ourselves at our sewing. And we're going to start with Pinterest. Who is familiar with Pinterest? Great. That's a lot more than Thursday. Perfect. Excellent. And, you know, Pinterest has gotten kind of a reputation. Asian Network really has its own little reputation. But for Pinterest, it's where people go to plan imaginary weddings, dress children that don't exist, and decorate homes that we can't afford. And I think all of us would add, you know, would have fabric stashes that are immaculate and, you know, closets that are huge, you know, all of those kinds of things. But, within all of that, there's also a really great sewing community. So, Pinterest is made up of pins and boards, if you're not familiar with it. A pin is an individual post, and those individual posts are organized into boards. Boards are categorized, however you want to categorize them. So, my Pinterest, for example, has my makes. And any time I post a pin, that is something that I've made, it goes into the my makes board. And then people can follow the board. And every time I add something, they get notified that Lindsay's got a new pin in the my makes board. So, that's how that works. Also, a very easily searchable platform. Not all of them are. And so, the three ways to use Pinterest are to find inspiration. So, like, ready to wear, you know, what food, meat, nails, it's posting for what some designer that you love is, is posting. And you can say, oh, I could make that. So, then you recreate it. Photo tutorials. And I'm going to show you examples of all three of these. So, it's a whole tutorial in one picture. You don't have to go to a blog post. You can, if you want extra information. But it's all right there at a glance, if you can make sense of what they're trying to tell you. And there's info practice. Info practice are, like, a ton of information visually appealing all in one photo. So, here is what some inspiration photos might look like based on your personal style. But you can see all three of the garments, or well, they're wearing lots of garments. But all three of these ladies have clothes that we could easily make. And with fabrics that we could easily find. So, I would pin these to an inspiration board. And then when I'm going on fabric shopping, or whenever the new pattern collection comes out, I can reference back to this and say, oh, that looks just like that part again that that girl wore in that inspiration photo that I found. And it really just helps keeping your creativity going and giving you a little bit of confidence that what you're going to make is wearable and it looks good. And here's how you can style it and look as put together as they do. So, here are some photo tutorials. So, you can see the entire tutorial, for the most part, is all in one photo. How to make a shirt bigger. You can see, she basically cut out a little pizza shape, sewed it in, and now she's got a bigger shirt. How to sew darts. I mean, you have to have a basic understanding of sewing with this. But for those of us that sort of know what's going on, we know what they're trying to do this way. And if you didn't, if you needed more information, you would click through to the inevitably blog post usually from what is that saying, treasury.com or something. And they will have the full explanation, but it's really cool because if you're just looking to do something that you think, I think I remember how to do this, you just need a little bit of help. This is a great way to do it. And in this bag, it's really keeping fun and pretty straightforward. So, next up are infographics. So, again, a lot of information in one snapshot. The needle selection one, I think is a lot of fun. It's like being behind, picking a needle, and you're going to start here. What are you making? A or B? Follow the little pipes all the way down. Then there's all about sewing seams. And then there's all about pattern rulers. So, you can see a lot of information compacted in one space. You're not reading through an entire article about these topics. You can just quickly at a glance understand. And you could say all of these to your various boards and refer back to them any time you want. So, it's like your own encyclopedia of topics that are interesting to you. Okay. Questions of interest? So, whenever you see a pen and you want to add it to one of your boards, that's called re-penning. And when you re-pen something, you can add a caption. The caption is public, but it can be your own notes if you would like. Or it can just be something for the general public. But yes, there is a space to add a caption just other people can read it. But that's private. Have a good one. Unless the board is private. Correct. Unless the board is private. That's exactly right. All of these you need to identify for, yes. The only thing that's a little bit, you know, Facebook owns Instagram now and Google owns YouTube. So, if you have a Google, you have a YouTube. If you have a Facebook, it's easy to get an Instagram. There were some more questions. Hey, what is that? What? For some odd reason, I did not figure out the platform of Pinterest and I can be publicist. So, I think I'm over analyzing it. Yes. What would be a resource like a YouTube? Is there a YouTube tutorial that says, I didn't have to grab a whole kind of re-pen anything. So, I think I'm sure it's me. I met me. I'm sure it's me. Well, I have not met you, and I have a lot of confidence in figuring out. So, Pinterest actually has their own help center where you can type in how to re-pen, how to whatever. And they have a lot of really great articles. I want to say, in my opinion, Pinterest is the most user-friendly in that regard in having this library of articles to help you figure out their platform. So, I would go there first and then if not just having you re-pen and Pinterest on Google, there's tons and tons of articles on it. Yes, I made all of the clothes that I'm wearing in the bookters. No, I don't know what pattern it is. Thank you, but I do have a video on it, and you can find it on YouTube. Yes. So, when you're searching for like a tutorial on all about seams, is it better to use the search function within Pinterest? Yes, I think so. I think so, because otherwise you're going to get, you know, blog articles, you're going to get inundated with whatever Google thinks is the most important thing. If you just want to utilize Pinterest's platform because you know you want to save it to a board and you want to be able to find it later, that's the best part about Instagram is being able to save it. It's organized, you know where it is, you go back and find it later. So, yes, I would always search within Pinterest if you're looking for a pin. Okay, we'll have time for more questions at the end so if you feel like something pops up later, it's fine. All right, let's talk about Instagram. Who has Instagram? Yay, you guys! Who will follow me? Here's my Instagram handle. I just made your milestone on Instagram. I just reached 10,000 followers, which is the biggest deal on Instagram because it unlocks all of these little weird funny things that Instagram deems is only important for people who have 10,000 followers, which is so annoying, but I'm there so it doesn't matter. So, I'll never be on Instagram again. My favorite resource for sewing, this is my funny quote about Instagram. Not many things scare me more than making a pattern I haven't seen a hashtag for. If you've ever used Instagram to search for a pattern, you know what I'm talking about. And this was posted by someone that I follow as is first so if you want to follow her. Okay, so Instagram is made up of more than just this but it's mostly posts and stories. So a post are all the little squares, you know, you get a post and you get a caption. That's a post it lives on your Instagram feed forever and ever, never goes away. A story is a video, it's usually a lot taller and longer and the videos go there 15 seconds long so you can add up multiples of them and they go away after 24 hours. Who would want to do that? All that work would just tickle away after 24 hours. It's really meant to have more of a casual type of conversation type of thing. So if a post is here's what I made, look at this picture, here's the pattern, here's the fabric I use. A Instagram story is here are my favorite parts about this pattern or here are some close of the fabric or this is what I didn't like about it. And so when that goes away it's kind of fine but you can also save them as highlights and we'll get into that a little bit too. Okay, so here's how I use Instagram to improve my sewing. You can search pattern hashtags and we'll go over what that means to see versions that others have made and then you use those photos to assess fit, to analyze fabric choice, and you can also within the Instagram stories find a lot of really great video tutorials and I'll give you three of my favorite accounts that are constantly providing really great information in that category. Okay, assessing fit, this is supposed to be a video but it's not, we didn't play on Thursday either, I don't know, but these are all at the top, hashtag so over invented shirt threats. It's exactly what I'm wearing today so when I went to make this dress I said I want to know how this fits on a variety of body types, maybe even a body type that is like mine which is a parachute. So I typed in hashtag so over invented shirt dress and at this video we're gonna play you would see there are 1000 and 12 posts tagged with so over invented shirt dress. So you have 1000 and 12 examples, models, people wearing this showing you how it fits them, changes that they had to make, things they like, things they don't like. It's an incredible resource but you can even see from the few pictures that we have here all the different women and how the dress is kind of fitting them differently based on their body types. But what you can tell by the girl's motor skirt like this is that if you are more full-figured in the bottom half you're gonna have plenty of room plus you can tell I think this girl here on the bottom right for you guys the sleepless version you could really tell how big your flattering it looks and how the waistline sits and all of that and then even the girls with the sleeves you can tell is the sleeve drafted well is it a link that I like. You can start to assess all of those things to help you get a better footing heading into making a new pattern that you have never made before. All right now we're going to analyze fabric choice so this is the same sew over adventure dress using the same hashtag that I saw just showed you guys and we have a woman wearing a quilting cotton we have a rayon and we have a silk so you can see how different the dresses look in the different fabrications. The quilting cotton is a little bit more stiff and structured the rayon is a little bit more drapey and that kind of falls closer to her body and the silk looks like a fancy like super nice like cocktail dress so you can really say okay what kind of like what am I gonna be wearing where am I wearing this what am I doing this for and you can find examples of that in instagram using the hashtag and say okay well I think that the cotton one's a little too casual for me and the silk one's a little too dressy some typical deluxe and we'll go with the rayon and so then you're on your way to making you know the perfect version of the dress that you have in your head you know those pattern companies do a great job of suggesting fabrics but sometimes they're like five eight ten suggestions and you're like well how am I supposed to really know the difference between I'm sure they all work all look lovely but what is it really gonna look like whenever I get done so this is a great way to find that out okay again another video that's supposed to play is not funny but this is an instagram story this is a tutorial that I have done on my instagram stories and we were able to watch it you would see is how to finish off the raw edges of pockets so it's it's less than two minutes long it's really quick and it walks you through the steps really really quickly um and there are a lot of really great people posting really great information within instagram stories so the first one I have suggested here is pronounced weezer dreams the band weezer does anyone remember them so that gives you an idea of what kind of person she is she's a really cool shooting but she is a legitimate but she works in the garment district for a brand she is a pattern oh gosh a pattern I can't remember her exact job title but she is in charge of analyzing fit so they get these fit samples back she's in charge of analyzing them altering them so that they will look good on everybody and specifically their their slim fit model and their curvy fit model so when she goes on instagram and she's making her own clothes she's doing this for herself and she's telling us all about how she's doing it she's looking at flat pattern pieces and she's saying this shoulder scene looks really wide for this particular design I'm going to double check this without the other thing and she's explaining why and how and like she gets paid to do this every day by her job and then comes home and gives a lot of information to us for free you do have to be a little patient not every single story that her name is Grace not every single story that Grace posts is the most educational and informational there's some cats in there there's a cooking with her husband but if you stick around long enough you will get a lot of really really great information same thing with when Michelle so when Michelle just went through a pattern drafting course and now she is taking that information and sharing it with all of us ways to take a princess scene pattern and convert it into one that is more basic taking you know making muslins and showing us things that are wrong and different how to fix that on your flat pattern piece and then we have Emily Holland who does not work in the sewing industry or the fashion industry but she's been sewing forever and ever and makes impeccable clothes and gives you all these really cool tips and tricks she showed once a way to install the bodice lining to the arm side and I'll never do it any other way ever again ever so I've got that all that information for free she's made my life so much easier and now all my linings look so much better just because I watched an instagram story that she gave us so and there's lots of other really really great examples of that too these are just three that do it more often very well fake me in good lighting in my life and instagram stories no both ways those searchable oh no it's not searchable instagram is only searchable by a hashtag whereas Pinterest you can search and it'll pull up keywords within the caption instagram is really only searchable by hashtag and by accounting so if you follow those account names we'll see all their old posts real stories you'll see their posts and you'll only see the stories that are either less than 24 hours old or ones that they have chosen to put in the highlights and I'll again I'll show you highlights later when we talk about the branding section of this all of this but yes sometimes they're really good about putting the highlights sometimes they're not it isn't that's what you have to do on instagram a lot it's being up with it all but you'll find your favorites you kind of get a feel for it you know like they have 95 jobs they're not usually posting during the day all that kind of stuff so but yeah if they hashtag something even after even the hashtag for the story is gone within 24 hours they won't show up there anymore but if you had if you search the hashtag so over a vintage shirt dress and someone's posted a story about that in the last 24 hours you will be able to find it and you'll be able to find all the posts which is what I showed you earlier does that make sense yeah okay posts that you already know correct no matter if they're tagged or not other questions about instagram okay yes this is it I will have one though I'm recording this now and I will post this and so we would see the rest of this conversation but it's I don't have like a library of social media videos have fun in your class yes sometimes it'll say see more in bio yes am I yeah how would you get that bio if you're tapping see more nothing's happening okay that's a problem with it yeah you can try and turn off your phone and turn it back on again it sounds silly but sometimes that fixes things close the app reopen it uninstall the app and reinstall it that's annoying but that helps fix some bugs sometimes also I mean if you have your updates automatically updating within your phone that helps a little bit too but yeah if you're tapping see more nothing's coming up that's not you that's them and social media for my guilt and I post events on instagram when I post events on facebook I do like 10 photo frames and I can make comments about you yeah right can I also do that on instagram because I haven't been able to figure it out so instagram within one post you can add up to five photos but they all have the same caption you cannot do it individually yes yes so what a lot of people like to do is have a general statement and then one what number one picture is about two what the second picture is about like that you do captions can be very long in instagram so don't let that live any other questions about instagram everyone following me now okay now we're gonna talk about youtube my literal bread and butter youtube um so everyone knows you watch videos on youtube a lot of cat videos but this is my favorite youtube quote youtube is addicting I click on a music video next thing you know I'm watching how to make ice cream the youtube vortex is what it's called you start watching a video you see a suggested one you're like oh that's interesting and then that takes you to another suggested video oh that's interesting and then before you know it it's three days later and you don't know what happens but you're very educated so that's good okay so youtube is made up of a few different parts we have the channel which is the home where all of my videos live so I have a channel called inside the hem and all of my videos are posted to that channel and then I can organize my videos by playlist and that makes it really easy for you guys because if you're only interested in seeing things that I've made or you're only seeing are only interested in seeing my long form tutorials then you go to that specific playlist and it'll just keep playing in one after the other for you and you can binge all my content really really easily okay how do you do to okay so we've got pad reviews we've got so long and we've got video tutorials and youtube unlike instagram stories instagram stories is a video format youtube is the long form version of that so whereas on instagram stories you're really keeping it one minute two minutes at most on youtube I post videos that are more than two hours long sometimes these are my swatch videos that I do for style maker fabrics I also call it fabric board where it's just a whole video me touching fabric talking about fabric and it's the best time ever and people will sit there and watch this feature length film all about it's like a documentary all about fabric so they're going to be longer they're going to be more involved they're going to have more detail than anything that you find in any other video on instagram or on facebook you can put post longer videos but people like to keep things moving on facebook on youtube they go they're prepared to stay all right so here are some examples of my pattern review videos you can see it's all closed but all the things that I have made and the really cool part about it is that you get to see me like I am here today moving walking around you can again kind of start to analyze some of those fit things that we talked about you know how is that fabric really moving it's much different than in a photo photos are still shot they can nip and tuck and hold things for a millisecond while the video all the pictures they've taken in a video I can't really hide much of anything all the mistakes are very apparent and I love that I love being able to share that I am not an expert sewist but neither are a lot of other people that are watching my videos so it's a very relatable way to see what people are really making and how these clothes really look and they really wear and all of that but you can also see I want to point out the um links of the videos anywhere from four minutes all the way up to almost eight so a lot of talking about one pattern but one make about one garment a lot of detail in there things I liked things I didn't like what how the fabric works you know things I would do differently all of that all you do it won't be a pattern review though but yes it'll be on my youtube channel and then anytime I post a youtube video I also argued it on instagram and facebook so I'll post a still shot of this letting people know that this video is available to them on the channel so they know it's there but you should still be subscribed and you should still put the notification bell so that you get notified when I post videos never miss one that way either okay so long so long is a really unique feature for youtubers so this is a way that I can take you through every single step of sewing a pattern if you love indie sewing patterns because they walk you through every single step you're going to love so long so this is a series of videos all four of these videos were to make one garment and in week one I talked about how to pick your pattern size and how to choose fabric in week two we went through the first half of the steps which I think the bodice steps and then week three we did the skirt steps and then in week four I reveal my dress and I talk to you about the success it becomes a pattern review basically in the last week I've had so long the last eight weeks I've had them that are short like this they only last a month long but you can either for take in me sew along with me like every single week do the steps I'm doing or you can wait for it to be over and do them all in one weekend um because the videos on youtube are evergreen they stay up forever they're always on my channel I have a special playlist just for each sew along you can always find it again on like instagram where all those videos would just disappear into nowhere all right video tutorials again look at the length of these video tutorials one of them is 23 almost 24 minutes 17 minutes they're longer tutorials they're really breaking it down they're giving you a lot of information showing you with video how everything is done okay all right questions about youtube so google owns youtube I told you that before google has their adwords platform the videos that play in the beginning of every single video are how I get paid I get paid a fraction of a penny for every time you watch a video of mine would you have to subscribe no just by watching just by watching subscribing is better because it helps youtube realize that people care about me so please subscribe also please watch the entire video the ad don't play skip now you can click skip now for the cat videos those cat videos people they don't need any more money try to subscribe we'll talk I'll show you I will personally help you figure that one out any other questions about youtube yes why did you change your intro recently because I like this one better do you like the other one better I just thought it was the other one fell to me amateur ori choppy we talked each other yeah and so I wanted something that looked a little bit more professional that wasn't me talking because I talk a lot in my videos already so I didn't want more talking about my video because that's how it's edited together youtube doesn't do any of my editing for me all my edit all my videos are edited together I just want to take a big plug for your genes alteration on the waistband video that will make you know that's one of those things where I was even going to post that and then it's been one of my most popular videos where people have done that tutorial than any of my others I wore pants yesterday that I have done that too yes um how do you how do you learn how to um edit your video so luckily when I was in college studying broadcasting I learned a lot about editing there that's really the biggest thing that well that is storytelling or the biggest things that I learned in college that I've been able to apply to my life now which is a big relief because that was a very expensive way to go into sales let's be real um but I have a Mac as you can see they have a program on here called iMovie oh yeah I have Mac as well yep and I that's what I use it's basic but I don't I don't want my videos to have the swipe in the ding the this that I'd like for them to just be clear and concise because I'm again giving a lot of information I don't need the flashy stuff you can get video editing software that will do all of that for you uh after effects is a good example if anybody wants to do that but it's complicated it's you know no I subscribed thank you um so yeah iMovie and then there's lots of tutorials where you can learn how to do it I find it just at this point I'm just like it's really simple but you know start small don't start with a 30 minute video start with a 30 minute video and then walk your way up from there thank you so in the beginning of a youtube video and add home play if someone has their videos monetize an ad like we'll stay far yeah exactly and then it's like counting down you can skip this ad at five four three two one and you skip I get a fraction of a penny if you don't skip I get a little bigger fraction of a penny and then in addition to that I also have like many of the vendors you guys are seeing out here today will sponsor videos so they will pay me to talk about their products in my videos and before you go off and say oh well you know how do you really know she really loves it well that's where the trust comes in that's where we get to know each other you learn that I would not take a sponsorship from somebody that had a crappy product or had to mean that I didn't truly use and love all the time and you'll just see that over time you can tell when people are just taking anything that comes their way I turned down four opportunities that I take yeah yes so someone tells me if you see my box usually it's their website so my blog is inside the hem dot com I don't post all my stuff there it's just a supplemental little place but most people who are vloggers have a website that some days are closing in question to their viewers yes yes wait how is that important again it goes back to the uber the youtube algorithm youtube deeming oh a lot of people are engaging with this video a lot of people are commenting this video is important and people like this video so you will your video will appear higher in the suggested video ranking so yes comments are great likes are great all of that if you are watching somebody that you love participating with them because it really does it really does help us other questions about youtube do you find that just that blogs are filling are a little bit less prevalent yes and vloggers are becoming more prominent vloggers are becoming more prominent youtube it's really two sides at the same point you're either a blogger or a blogger you're either a writer or you're you know good talking to a camera um so there are people who really only like to read and there are people who only like to listen so I don't think anyone's doing better or doing worse going away and growing maybe in our community there are more vloggers because there weren't any really um but both jobs are very difficult so if someone's not really committed to it then yeah the number of blogs would would reduce just because it's video vlogger so that youtubers are video vloggers vlogger nothing says vlogger okay I've got a couple more minutes to talk about building a brand on instagram um some I know that there are some people who own businesses in here or who want to have a consistent appealing look on your social media so instagram is my favorite so this is the one I chose to talk about branding for but if you want to grow a following for work whether to monetize it and make money or whether just to make friends and make connections these are the suggestions that I have this is why instagram is my favorite visual easy to use popular friendly there is a ton of really sweet awesome amazing people on instagram that so and want to help you and encourage you I promise don't be afraid of it go there you will be embraced so five elements to your profile you've got your profile picture I recommend a photo of a face it does not have to be your face but please put a face no cats no kids you know I mean you want to be personable again social media if you go to a networking event with a bag over your head who's going to talk to you nobody you have to show yourself but you can see for mine it's not a picture it's an illustration so it's kind of fun and like heard it and that should be kept in mind whenever you're considering a brand as well the name so there is your at the very top is inside the him that is my profile which is different than my name so when you go to create an instagram they will have you create a profile name and that is how you will be discovered that was how you'll be found that it's how you'll be referred to but when people go to your profile there's a separate place for your name a lot of people put their first and last name but I find as many times as you can tell instagram instagram I'm a sewer instagram I'm interested in sewing instagram bring the selling people to me instagram will do that for you so I put my name and what I do lindsay sewing walker so whatever it is that you do you can put in there too if it's related to a specific topic put the topic in there if you have your bio and your bio short and concise should a limited number of characters there but again utilize the resources I have put I mentioned youtube in mind because I want instagram to know I'm affiliated with youtube and again I hashtag sewing because I want instagram to know so we bring the sewing people and then I did I broke it up to make it a little bit easier to read with some emojis some callouts capital letters and then a call to action is the next part um so watch my most recent video here's a link you can change that link every single minute of every single day you want they there's no limit to it so keep that fresh keep that updated use it as a call to action you've got a new product link to the new product you've got a new blog post link to your blog post you've got a new I don't know something else link to it and tell people where they can find your stuff your profile is what people are going to see for the you for the very first time usually so you really want to help them find out how to learn about you and learn about what you do which brings me to highlights so we talked about this a little bit I can pick and choose which of my instagram stories I want to live forever on my profile and this is where they live be about me many tubes which is short for tutorials uh the ith squad these are people that are posting about me either in their stories or their posts and I encourage that because you know I want to be um you know building that community more and more and then I've got my makes so anytime I post a story that falls into one of these categories before or after the 24 hours is up I can go in and then assign them to whatever highlight they belong to and then they live forever on my profile there's a limited amount that you can add to your highlights so don't go crazy but you would have a lot of information there as well and then here my posts and all I have to say about posts are lighting is every thing that's all you need to worry about with posts lighting and for those of you that live in the Pacific Northwest you have the best lighting or photos of anybody else believe it or not direct sunlight is the worst way to take photos something overcast gloomy day is the absolute best but if you must take a photo in a dark space there are resources to help you cheat so you can see how mine kind of all have a little bit of a consistent sort of similar look it's not because I took them all on the same day it's because I edited the photos to make it look consistent I use an app on iphone sorry operators um called lightroom should be installed on your phones already if not it's a free download and then I purchased something called presets so just google photo presets find one that you like they're like thirty dollars I think I got the eight different ones and come to the pop-up shop I've been 604 after this and I'll show you just how it's three clicks and you can edit a photo and it looks I do not know how to edit photos this is me tapping one button and this is what happens so let's see question's not branding three minutes 64 did you 604 yeah it's a little pop-up shop if you've seen you want mine seen that poster that's where it is and I'll be there from 230 to 330 so it's not there I have all that information here some of this is already well most of it's over so I'll see you 233 30 today or tonight at dinner is anybody coming to ASG dinner okay I'll see you there feel free to stop and talk to me then otherwise I'll see you on the internet thank you guys