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First Tennessee Bank boosts profitability with IBM SPSS software

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Uploaded on May 14, 2010

Detailed insights from IBM SPSS and IBM Cognos business analytics software help First Tennessee employees provide the right products to the right customers at the right time. Since this case study was created, First Tennessee has also started using SPSS Modeler to improve decision-making. Read more here: http://bit.ly/1pVV51s

And, visit us on the web at ibm.com/spss

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