 Okay, we're back here live at EMC Rural, day three. This is our final segment, this is a wrap up. This is SiliconANGLE's exclusive coverage of EMC Rural, our final segment, Dave. We've, I think we've broken the record on segments. We're over 50 something segments here at the desk. We've had our Studio B, which produced at least 20 videos, probably an all-time record. This is the final segment. I'm John Furrier with Dave Vellante. Dave, so let's wrap up day three, and then just do a kind of a show wrap up. What's your take on today? Well, you know, there's a lot of good guests today. I mean, David Golden was fantastic. We ran the gamut with him, you know, talking about the federation and his role. So I thought that was really good. I think, you know, to me, it all comes back to the story of EMC, where it's a 23 and a half billion dollar company. We had Jeremy Burton on today. John, when we first met Jeremy, he said to us something to the effect of, well, we're a 20 billion dollar company now, and we're going to start acting like one. EMC is acting like a 20 plus billion dollar company. It's very impressive. A lot of international audience, as I said before with the interview that we had with Stella, the new director or vice president of corporate communications. And then, you know, the other thing, John, I was very impressed with the heads of the quote, unquote, legacy businesses, Rich Napolitano, Brian Gallagher. Those guys were on. They are on their game. You know, they're growing their team. They're not just saying, all right, we're going to get crushed by flash in this Viper thing. No, they're saying, we are going to innovate. We're going to grow our businesses. I don't know if you've noticed, but they were really excited about the future of their businesses. Gallagher was notably upbeat. Obviously they had great keynotes. Napolitano got great rage for views. And Rich was probably the most candid that I've ever seen him in here. It was great. I mean, they're excited. And to me, that points to the fact that the overall growth of the market is net new business for EMC. And I think that there might be some mature marketplace, but certainly it's not in decline. It might be slowing, but certainly not in decline obviously from the growth numbers and obviously the net new business. So I was impressed by that. I was also impressed with Jeremy Burton again. Jeremy Burton came on. You know, guys are mad, many's running around the show, doing all the things he needs to do as EVP of products and operations, as well as CMO. He's got a great team of people leading the charge here. Great messaging for EMC world. Their story is right on the money. They have all, they're hitting all the right tunes, software defined data center, fast and big data. The abstraction layer creating intelligence into the apps, apps centric world where infrastructure is abstracted away, hardened and the complexity is reduced for developers. This is the future. And I think they absolutely have the right messaging on where the business is going, the landscape is going, and you know, they are going through the motions. We have to still dig into it and do the analysis post EMC World Day, but clearly they have the product strategy. We will have to unpack that and we'll see where the meat and the bone shakes out. But again, very impressive from Jeremy Burton on the product side and the marketing side he's put on a clinic. But also we had, you know, we had an amazing interview with Josh Kahn and the solution side, great channel strategy, good messaging. But David Goulden, we peppered him. We covered a lot of ground with David Goulden. We talked about federation versus the conglomerate. And I think this was the first time that I've seen or that's been reported that EMC's actually was laying out the difference between a conglomerate and a federation. Really talking about the nuances of corporate governance and this is an indication of their strategy and how they'll be executing. And we'll see how Pivotal points out. Talking about valuation, talking about metrics. David Goulden was rocking. And honestly, ending the day with BRS, which is a lot of demand for that kind of content and then hearing from the COM strategy a global perspective. This is the new EMC. We say it every year that they're transforming David. And they are every year. The one other thing too John, as you know, I've been watching EMC, I've been known this company since the 1980s and the one thing that hasn't changed is their discipline. I mean, they are really, you know, we've heard Pat Kelsinger say that Intel marches through the cadence of Moore's law. Well, it's almost like EMC marches the cadence of some kind of execution plan. I mean, it's quarterly business reviews. It's everybody holding themselves and their people accountable to customers. And so we've also seen the evolution of the partner ecosystem and that's a big deal. EMC has become the company, of course with VMware, that people want to partner with. And really VMware as Joe Tucci says the tip of the spear there. So that was good. And then the other thing that I think is interesting we've been getting a lot of feedback of course from the competition and some of the blogosphere. The whole notion of software defined storage and Viper laying out a new vision of platform storage. Storage as a platform. I think the vision is 100% right on. I guarantee, I make this prediction John within five years that is going to be the predominant model of storage delivery. You're going to see it from all the big companies. If you don't have storage as a platform you are going to be a point product. And you're going to have to participate in some kind of storage as a platform. That past strategy is going to hit cloud, mobile and social. And clearly I 100% agree with you. And the feedback on the blogosphere and also from the competition which we're covering on SiliconANGLE.com we are not going to just let EMC have this. We're going to actually hold their feet to the fire. And Jeremy Burton told me last night, hey, we welcome that. And he is not afraid to say, hey, this is our messaging we will deliver. So he welcomes that. We had NetApp post up. They gave us a response, we posted it. But the competitions are screaming, it's a press release, it's a press release. Their messaging is good Dave. It might be a press release, but they are introducing products and they are messaging that. So we're going to- Well I want to talk about that a little bit. So if I may. So we got EMC, they put down their position. HP's got OpenStack. And I think there's no question in my mind that Viper is competitive to OpenStack. David Floyer said this, it's absolutely clear. You got IBM. IBM has put in charge an individual who is not a storage guy. It's like it reminds me of John Rose, okay? And so I think you're going to see IBM make some moves here. I've been saying that now for a while. Steve Mills is engaged. We covered that flash ahead event very closely. So I think watch IBM as a company with resources that can participate. NetApp is another one. NetApp has to make some moves here. And they've got some assets. They are big enough and smart enough to compete. They don't have VMware and have this huge giant ecosystem but they're smart people. So they've got to make some moves and I think they will make some moves. And I think EMC, IBM, HP, NetApp are certainly the ones to watch there in the platform game as well as Amazon, John. We covered Amazon AWS Summit. We're going to be at re-invent. Amazon I think is changing the notion of platform. As we said API into the data center. We're talking API into storage. And I think that there's no by no means as EMC won this game. This is like the first shot across the bow. And there's a lot of work to be done here to actually make this a reality. People could have said, ah, it's just a press release. There's more than just a press release. I guarantee you that. Having said that, there's a lot of work to do. There's a lot of coding. We asked David Goulden about investments in this area. You had a great conversation that you started with him on M&A. And then I said, I'll string up pearls. You've got to do something in Viper in that area. He said, no, no, we're really good. It's going to be organic. And he said, well, you know, we might make some small acquisitions, some small tuck-ins. That's not their move though. They don't normally make small acquisitions. And that's not his MO, but it's something interesting. That's not true. They do, they make some tuck-ins. They call them tuck-ins, you know? They make some big ones, but they make a lot of small ones too, you know? Well, we'll see. I mean, obviously the organic's the focus here. It's going to be software in the tech. And Joe Tucci, again, is impressive. You know, the summary of the show, in my opinion, is the command and control of Joe Tucci. He is the commander of this federation. You know, I think of federation. I think of Star Trek, Captain Kirk, you know? That's Joe Tucci, right? He's out there leading the charge. And Goulden Spock, you know? Gelsinger is Scotty in engineering, you know? So, you know, this is the old Star Trek, not the new Star Trek. But you know, that to me, the way it is. And they're going to travel around and add new things. And Pivotal is the asset test. If Pivotal works, the federation will be validated as a business model. And what I caution EMC on is that in Silicon Valley, these mashups have not had a good track record. If you look at all the kinds of mashups, HP spun out, Telogen, and you know, we put all these little companies together that look good on paper, but don't materialize on the execution. If they can execute Dave, that'll be very, very impressive. Again, Joe Tucci is nailing it. And the key message is error one was the mainframe, error two was, you know, client server, PC, internet, and error three is mobility. And helping clients move from error two, operate error two, and move to the error three, the modern error is their focus. Well, I'll tell you what else nailed it. The Cube nailed it this week, John. Over 50 segments. We had a big team here. We had Jeff Kelly and David Floyd, Stu Miniman on the analyst side. Winston and Alex doing the Studio B. Andrew, Mick, Kenny, Keyin running the show. Mark Hopkins remote in Dallas. Kristen and her team. And just really thanks to all you guys. You know, Bert, all the writers, Kit, everybody. Maria, Ryan, Ryan, go crazy. I mean, I absolutely love you guys. The coverage that we've gotten is tremendous. And of course, the big news of the day, Shane Robeson on the Cube, live, exclusive on Silicon Angle. Go check out youtube.com slash Silicon Angle. Check out siliconangle.com. The reference point for tech innovation. Check out wikibon.org for all the research. Everything's free. No firewalls, no paywalls. Great job for the team. Bringing in that Skype interview on the fly and ad hoc audible. They obviously responded to our blog post and wanted to get on the record through Silicon Angle. Exclusive coverage with the Fusion IO. That's a shout out to Keyin and Alex and the team and Mark back in the ranch. So great job there. Dave, great to work with you again, guys. This is a wrap from EMC world. A new era of computing is here. A new business model with the federation of EMC. We're going to see how this plays out. A lot of sizzle. And we're going to look for the stake. We're going to be following EMC as well as everyone else out there in the storage business and beyond. Big data, storage, convergent infrastructure, our emerging technology all covered on siliconangle.com. That's the reference point. Go to wikibon.org for the research. Thanks for watching and we'll see you next week at ServiceNow, Sapphire and Google IO. This is theCUBE, Silicon Angle's flagship program. We go out to the events, extract the sealant from the noise. Good night and see you at the next event.