 What is up everybody, welcome back to the channel. You guys in today's video, I'm gonna be simply walking my friend Tamara, a top producing real estate agent in the state of Virginia. I'm gonna be walking her through the setup of the most important features and settings when it comes to Facebook ads. Installing your pixel, setting up your custom audiences and most importantly setting up your custom conversion. And right before we actually went live right here, we're talking about her experience with other people and colleagues and friends of hers. And just in general, right? We always hear about people saying, hey, you know, Facebook ads don't work and I'm spending all this money on these damn ads and nothing's converting. And the reason for it, you guys, is because of what we're gonna do today. Most people, and this is after speaking, not just hearing it out in the streets, right? Keeping my ear to the street and knowing what's going on. It's not just that, but it's also based on my experience of speaking to thousands and thousands of small business owners of real estate agents, but also small business owners on this topic since 2017. I've spoken to thousands of them when it comes to Facebook ads and marketing their business online. And when I hear these different experiences, it's because of what we're gonna show you today. It's because most never bother to set up the backend. Most never bother to set up the pixel for the tracking. Most never bother to take their links for each individual page and set them over to Facebook where we can set up these custom audiences. So if you're not doing the backend work, all you're doing when you're running an ad and it doesn't matter if you're targeting the same area. So for example, with Tamara, she's a local real estate agent, right? She's focused on a few zip codes in her backyard. So as you're running an ad to this local area, right? You would think that if you target that local area every single time, let's say, let's just call it four ads. Let's say we're running an ad every single week, right? If we're running an ad every week and I'm targeting that local area and let's just say, yeah, we're real estate agents and we're looking for homeowners. We're looking for listings. We're looking to educate people on what it takes to sell, right? We're really trying to build our brand. We're running an ad every week to our local area. Even though you're targeting that area and you're targeting the exact area on every single ad. So for example, ad number one, week number one, we're targeting that local area. We know the demographics. We know the interest of who we're trying to target. We know our avatar. We're targeting that local area. Week number two, we set up a whole new ad and we do it again. We target that local area. Week number three, week number four, we're doing the same damn thing, targeting that local area. You would think that you would put some type of dent in that. You would think that that would be some type of impact because I'm only targeting a local area. So if these people can keep seeing me over and over and over, maybe I might build a brand. Maybe I'll have a great chance to build in a business. But what you're not realizing is that every single ad is a new ad. Every single ad is going, yes, you're targeting that local area, but it's like, shit, how many people are in that local area? If you're in a big area like me, I'm out here in San Diego where there's like, I think, shit, I think there's like, well, damn, I don't even know how many people are here, but it's a shit load, right? There's a ton of people here. So if I was targeting this local area, every single ad is going to reach a different part of the area. Because especially in real estate, you can't target a zip code. You have to target a city. Before it used to be able to target a zip code, but now you have to target a city. So if that city is big, it's like, dude, every single ad, every single week is going to go to that area because you're specifying in Facebook. You're specifically telling them, hey man, it's this city, San Diego, for example, but San Diego is so big. So every week, that ad is going to go to a different group of people. So every week, it's a new ad going to a new audience of people that never seen you. So if you're not tracking any of these people who are actually engaging, so week number one, I put out a video. I don't track anyone who watches it. Week number one, I have them click on a link. They go to a webpage. I didn't track any of that to the fact that they landed on the webpage. Week number two, I do the same thing. Another video, I'm sending them to a website, but I ain't tracking none of it. So every week, you guys, every ad, it's simply going to a new audience. Yes, the same location, but it's a new audience. And that's why you hear people say, my ads don't work. I can't get anything to convert. I keep running ads and nothing's happened because every single ad is going to a new audience and these are people who don't know you. So you have to set up the backend. You have to install your pixel. If you're driving traffic to a webpage, you have to have that Facebook pixel on that webpage. So Facebook can track the visit. If you have multiple pages within a website, which is what we call a funnel, a landing page, a thank you page, a call confirm page. If you have multiple pages that people can navigate to, you have to be able to take each page and set up its own custom audience. I like to call it a bucket. What we're going to do today is we're going to set up our buckets. So as we run ads, we know who's clicking. Now Facebook's not going to give you the name and number. They're not going to say, hey, Johnny's going to, Johnny just freaking clicked on your ad. Unless Johnny put in his name and number on your end, Facebook doesn't give you that data. Facebook just simply tracks the activity. They track the cookie. They track the fact that this person, now they know who it is, but you don't have that information until that lead becomes a lead for you. But just overall data, they're tracking based on what this person is doing. Again, whether they watched a percentage of your video, that's tracked. Whether they clicked on the ad and they went over to a webpage, that is tracked because again, the backend. So unless you're tracking all this stuff, every single ad is simply a new ad going to a new audience in that local area. And these are people that don't know you, therefore it's not converting. So once you set up the backend, which is what I'm going to take her through today, we're going to set up this backend. So it puts us in the best position to track all this data. So when we start running future ads, ad number two, ad number three, ad number four, we're now compiling all this data, which we can use to retarget. People who watched ad number one, let's say it was a video, people who watched ad number one, that video, ad number two, we can target those who watched it. In ad number one and two, those who clicked on the ad went over to the webpage, but maybe they didn't opt in just yet or they didn't buy your product just yet. It doesn't matter because we tracked it. So as we go to ad number three, ad number four, what are we going to be doing? We're going to be retargeting everyone who watched all the other video ads and then everyone who has landed on the web pages, but may have not purchased or may have not opted in. That's what creates the omnipresent. That's why a lot of you guys, again, we're all consumers. So you guys experienced what I'm about to explain right now. Are you ever online? Like for example, right before I went live right now with Tamara, I had to go to Macy's.com just so I can show her the fact that these guys are pixling us, right? Everyone's pixling us, right? So as she went to Macy's.com, she'd landed on the webpage. She didn't buy anything. God knows she was tempted to go buy it and read back. We already know how you're thinking, T, right? It's like just like my wife that you want to buy everything, but I'm the same way. It's like, damn, I want to buy everything too. So I was showing her the fact that she landed there. She got pixeled. That page is now also a very specific custom audience. She is now in Macy's bucket of webpage visitors. People who landed there but have not purchased. So what's going to happen next? I was telling her next time she goes on back on her Facebook, she'll see an ad for Macy's. So a lot of you guys, you ever experienced that when you're on different websites and you're like, holy crap, an hour later, a day later, or maybe a couple of days later, all of a sudden you see an ad from that same product that you were looking at. That's custom audiences. That's pixel tracking. That's all data that's being compiled for that advertiser, which allows them to leverage it, which allows them to utilize it and retarget those people. And that's what you want, especially when you're building a local brand. So as we roll out and target her local area with ads and really bringing value and education on real estate, we're capturing this data. So now every ad that we run from, let's just call it ad number two and on is retargeting relevant audiences. People who have actually seen us before, people who have actually clicked on our website before, that's how you take a cold audience to a warm audience. And when you keep bringing value and bringing fire to that warm audience, that warm audience becomes indoctrinated because they keep seeing you. That's what ads do, whether it's an image ad or a video ad people, as long as they keep seeing you, they become indoctrinated. And indoctrinated means that psychologically, because they keep seeing you, they feel, and this is psychology, they feel, we feel like we know that person, we feel like we like that person. And we also feel like we can trust that person because we keep seeing them. And it's not like random, I keep seeing cat videos on YouTube type of thing. No, this is actual, I keep seeing someone who's bringing fire. I keep seeing someone that's actually bringing value and who's actually educating me. And that's the power. So as we go to cold audience targeting, it turns into warm audience retargeting. And then it gets that person to become indoctrinated, which gets them to click opt into whatever you're offering or buy whatever you're selling. And that becomes a hot customer. So today, you guys, we're gonna install the Facebook Pixel. We're gonna set up custom audiences and we're gonna also set up a custom conversion. And for those of you that don't know what a custom conversion is, I'll explain it to you as we proceed and go through it. So, Tia, are you there? Yep, I'm here. So go ahead and share your screen and let's just get straight into it. So for those of you guys that are not yet, you know, really scaling your online business or if you're new, you know, a lot of subscribers on my channel are the beginner type of entrepreneur where they're looking to dive into something online. They're looking to build something online, whether it's a service-based business or a product-based business. When it comes to whatever the hell you guys are thinking you guys, software is gonna be the most important. And it's gonna be your investment. It's gonna be your quote-unquote expense, but when it comes to business, it's your investment. It's something you have to invest in, is software. And when it comes to software, what I'm really referring to is your landing pages, your email automation, your online calendar. If you're in the business like Tamara where appointments are everything, right? We're scheduling appointments with buyers. We're scheduling appointments with sellers. We're doing all the appointments, right? So if you're in the client services business, then a calendar, an online calendar, giving people the ability to click and schedule an appointment on their time is powerful, right? So when it comes to anything online, you guys, this is the software that I recommend. I've been on this software since 2018, building my business, servicing clients, servicing real estate agents, servicing small business owners, but then that kind of stem into other services that we got going on and other affiliate products that we got going on, but it all started from Carter. So what I did is I provided a 14-day trial. So there's a 14-day trial right below in the description, you guys click on that, activate your 14-day trial. You'll get an email from me right away and I'll help you set it all up. All right, you guys, so T, here's what we're gonna do. So we're gonna start with pages. We're gonna start with pages and let's install the pixel first. So let's go over to the ads manager and we're gonna simply, yeah, right there, we're gonna simply click on the three lines to the left. I know we're, we'll come back to the custom audience says it's all good, but we'll click on the three lines and let's go to events manager. Over here is where you can get your pixel. So we'll go to events manager and then right below, you'll see right here in the middle you'll see it should say add and let's see if we're even active. Did we even activate the pixel yet? Probably not, I don't think so. Actually, no, we haven't actually. So yeah, okay, that's cool. Let's do that now. So three lines to the left and let's go to business settings. Okay, so over here, business settings, all we're gonna do to the left is we're gonna scroll down to data sources. And you guys, I have a ton of videos. I'm gonna link my Facebook ad playlist in the description. So there's a ton of steps that you wanna go through before you even run this ad and that's what we're doing here. So this is one, what we're in now is the business manager. So if you guys are still running ads out of your ads manager, you wanna set up your business manager. This is the business manager. So for those of you that are wondering what the hell are you guys looking at? This is the business manager. So when you have just the ads manager, you don't have these settings right here. So that's why some of you guys are probably wondering what we're looking at. This is the business manager. So and the difference is with the ads manager and the business manager, the business manager just simply gives you all these settings, all these features, the ability to get a pixel, the ability to set up your custom audiences, the ability to set up a custom conversion, the ability to install your domain or integrate your domain, right? So all of these features again, is why most Facebook ads don't work because you guys ain't doing none of this shit and you need to be, okay? So right here to the left, we'll click on pixels and let's see if we can just activate, if we need to just activate this one. Okay, cool. So your name is right there. Okay, so it is there. Click on add assets right there at the top. Let's see if there's anything we need to add. Add assets at, yeah, right there at the top. Add assets. Let me move this over here. Oh yeah, drag. Yeah, you could drag that thing out the way. Add assets. Let's see. Click on, yeah, click on that account, the S3 and yeah, and then add. Okay, perfect, perfect. Okay, cool. That's why we didn't see it because you have to connect that account. So as you click on add assets, you guys, again, what you're not seeing here is the fact that we've set up the ad account. We've set up the business manager. So you didn't see all that part, but once you do set all that up, then come over here to pixels, add assets and add what we just added was the ad account. We tied the ad account to the pixel. That's what we just did. And then over here, you see her name right here at the bottom. So if you don't see your name, add people, click add people to the right and add your name. So we're good there. So refresh this page. Go ahead and just refresh it real quick. And then we should be good. So now click on the three lines and let's go back to events manager and let's see what that looks like now. Okay, cool. So see how it looks different now. Now you have your S3 decreed to the top left and then now you have the ability to set this up. So now we're gonna click on the blue one. So, and then actually you're in the right account to the top right, yeah. So go to continue pixel setup and then metapixel, connect and then install code manually to the left, install code manually and then over here, you're gonna copy code. Okay, cool. And then now hit the blue continue to the bottom right, continue and then turn this on, turn on automatic advanced matching. So shade that to blue, make sure all of that, that way Facebook can try to compile the most accurate data for you based on who you're targeting. So continue, hit the blue one, continue. Okay, and then continue. So we don't need that part, just continue verify domains, already verified, so continue and we're good. So now go to pixel overview, click on that one, the blue one. Okay, cool. So now what we're gonna do is go to refresh this page. So let's refresh this page and then this thing will also change again once we add it to the page. So now we already copied it, we clicked on that green button, we copied the pixel. So now let's go back to Cartra and we'll start with one page at a time. And for those of you guys that are not using Cartra, for example, go to, let's start with the opt-in, click on the three dots and go to edit. So most of the landing page software is out there, you guys, it's all the same. You go into the settings, you install the pixel, click on the green one, edit. But the whole reason why I use Cartra, a lot of people that are probably following me are probably into ClickFunnels and shout out to ClickFunnels, shout out to Russell Brunson, the owner of ClickFunnels, that today, to this day, that guy is still my number one mentor, I've learned all this stuff from him. But the only reason why I don't use that software, go ahead and scroll down and just keep paying next, next, next, next, next, scroll down. So the only reason why I don't use ClickFunnels or really any of these other softwares is because you end up spending a hundred bucks a month just for the landing pages. So with ClickFunnels, $97 a month just for the landing pages. And so with Cartra, I get the trifecta, what Tamara and I used to use, the word we like to use, the trifecta. I get the landing pages, I get the email automation and I get the online calendar. And if you're like me into creating digital courses, because that's where I'm at now is, Tamara doesn't know this, but she's well, she's about to know, but she's down near my last client that I'm gonna be taking on. Because where I'm shifting to now is I'm taking all this knowledge, putting it in video form and now I'll be offering my actual digital course. So rather than taking my physical time and putting these calls together like this, I'm gonna just have everything in a membership course and people can purchase that. And I'll have 50 plus tutorial videos that walks an individual through every single step of this damn thing. And that's another reason why I use Cartra. So that's the fourth major feature inside of Cartra. So if you guys are into online courses, if you're into taking your knowledge and monetizing it, that's why I use Cartra as well. And all of that, the landing pages, the email, the calendar, the ability to create my own online course, a membership password protected, all that for $99 a month. So again, you guys have provided a 14-day trial, that link is in the description. So right here, T, to the left, settings. And again, most of the pages out there or softwares out there are pretty much the same. You go to the settings, you go to tracking code, and then we're gonna scroll all the way down to the very bottom and we're gonna simply see the Facebook one. So we'll paste it in right there and this is your code. So here's what I normally have people do, go ahead and click apply. Anytime in the future that you ever create a website. So T, if you ever have someone build you a full-blown website down the line or whatever. And even with KV Core, any website that a lot of rule decisions have websites through their brokerages, that pixel is something you can easily send over to the web developer and have them install it on your website. So if you're just having anyone create a website, you're gonna wanna send them that pixel. So what I normally recommend you do is email it to yourself. You can always come into your As Manager and copy it and get it like you did right now for sure. But having a copy in your email is good too. So why don't you do that real quick, email it to yourself. Just simply, you already have it copied. So just go to your email and just send yourself an email. And this is your Facebook pixel. There's the pixel and then now top right-hand corner, actions, publish live. So we already applied it, we click the blue button, apply. Now we're gonna publish live. And then over here, we're gonna get our link. So let's test it. Let's test it, make sure again, that's the whole purpose of the pixel. So I can, I mean, for the, not for the pixel, but for the Facebook pixel helper. So I can test my own pages. So get the page link, copy that link, copy that link and open it up in a new tab. And then it's all lit up here. There goes that pixel helper. So if you click on it, you'll see that Facebook is now tracking the domain. So there's the domain s3degree.info and there is your pixel ID. So there's two different things that you wanna do. Did you email that pixel code to yourself already? Yes. Okay. So there's two different forms of a pixel. One is that code that you just emailed and you put on the page. Some web pages, some websites, some platforms require only the pixel ID. So I think KVCore might be like that where all they need is your pixel ID and that's it right there. And I'll show you where to find that inside your platform as well, but that's your pixel ID. And that's just your pixel as well. So, okay, cool. So that's good. So leave that tab open cause we're gonna need to come back to this page to set up the custom audience. So let's go back to, let's go back to Cartra cause you already have the pixel copied. So close this out, close this out right here, close and then actions. Oh, I have to grab it again cause I had copied that one page. Oh yeah, my bad. You're right. You're so right. You're so, so right. Yeah, perfect. Okay, cool. So make sure you got every single part of it. Copy and then just hit apply again, just for the hell of it, the green one apply and then actions in the top right. So the way you exit a Cartra page is you publish live, which you already did and then you return to dashboard. Okay. So click that and return dashboard. So let's get out of this page and let's just simply do the same for the other two. Well, now that we have that pixel on a page as we come back and we refresh it, now we're gonna have a different view of it. Let's see that. Now it's ready to crush it. So X is out, the little, yeah, X that went out. One thing you wanna do real quick also is hit settings right to the top, settings. And then scroll down all the way down, down, down, down, down, keep going down, down, down. And then over here, traffic permission, scroll down, all the way down. Create allow list. So go ahead and click on that, create allow list. And then what you wanna do is make sure that the domain is also connected over here as well. So create allow list. So it's supposed to open up another window? Yeah, you should have saw. Okay, here we go. So go ahead and type in, no www, just the domain. So hit that S3 decree.info and then click on next. Okay, and then confirm and then close. Okay, cool. So now that domain is now connected to this pixel. That was super, super important. So now click on overview right at the top. And then now this is where, so if you refresh the page to the very, very right, to the bottom right, you should see website. Sometimes it takes a few minutes, but let's see how, let's see. Yeah, it'll take a few minutes. But right there to the right, you'll see websites and then you'll see your domain. So there's your pixel ID as well. So the 685, that's your pixel ID. But what I want you to do real quick is go to your bookmarks and remove the bookmark pixel. And we need to rename, this is what I want you to rename. So I want you to read bookmark it. So pixel, you can right click if you can, right click. Oh, sorry. Sorry, so I should get out of this area here. I guess it is. No, it took you here, right? Yep, this is where it took me. Okay, you're good. Yeah, you're good. So in the future, you email yourself the pixel, but in the future, you can always get it from here. So scroll down, review events, the blue button, scroll down, scroll down. Right there, add events. That's where your pixel is as well. So click on that, add events, from a new website, from a new website, not a pixel, install code manually. And then to the top left, to the top left, click on the install base code. It won't look like this next time, but it'll look like this. So there's the copy code. That's it, click it. And now you have your pixel. So you have your pixel now. So let's go back to Cartier. So go back to Cartier and let's do the same for the thank you page. And then we're gonna do, again, the call confirm page. So let's knock those out real quick. Okay, cool. So now that our pixel is on the most important pages, you guys, right? Like every page is freaking important. But in this case, it's really simple. It's really a few pages. So a sales funnel consists of really a few pages. And so in this case, we have a landing page. We have a thank you page. And then as Tamara goes for appointments, she's a real estate professional. So it's all about appointments in her business. As people go and schedule an appointment, they then land on a call confirm page. And so what we're gonna do now, we just put our pixel on all three of those pages. What we're gonna do now is simply set up our custom audiences. So again, back to what I was trying to explain in the very beginning, the reason why ads don't work is because none of this stuff is ever tracked. None of this stuff is ever set up. So for example, as you scroll down T, scroll down your newsfeed and let's just come across a random ad. So we got your friend, you know, right there with Napoleon Dynamite, scroll down Google ad. Keep going. Let's see if we can find like an individual. So Bibles and Girl Tuck, I love that. So keep going, keep going, keep going. Shout out to Jay Shetty. Right? That dude crushes it. He's so cool. Keep going, keep going. Let's see if we find a random ad. Dude, I love Al's. Me too. Oh my gosh, me too. Let me start it. Like my little balcony right here that I'm at, like I have somewhat like of, like I'm in San Diego, so I'm not like hard, it's not like hardcore nature. It is, it is for sure, for sure. But it's city, you know, for sure as well. But where I'm at my balcony, like I look out and I got trees and I got like, it looks like I'm in damn near Washington or something. It looks like I got nature. Awesome. And like I love being out there just looking at the birds. Like I'm into all that stuff. So right here, home, I keep home, I keep. Perfect. This is so perfect. Here's a perfect example. So again, shout out to all you rookies that are running ads and just not converting and not seeing an ROI, right? But here's why, man, because again, as this ad goes, gets put out and that person clicks, so let's scroll down, click on learn more. So click on learn more. Go down below the ad, click on the button, learn more. So as people click on your button, you guys, the moment they click and they land, are you tracking that visit? So nine out of 10, actually 10 out of 10 times, like her and I were talking about real estate agents, you know, prior to us jumping on here and why a lot of agents don't see success with this is because that's it, man. It's like, once I click on your ad, are you tracking that visit? And most aren't, right? Most aren't there. So in this case with home IQ, shout out to home IQ, I can see with the Facebook pixel helper, I can see that they're tracking me with their pixel. So that's one, that step one is putting the pixel. But then step two is what home IQ would do and I'll give them the benefit of the doubt. I'll say that they know what they're doing. I'll just, you know, just hypothetically, let's just say that they know what they're doing. What just happened here is that, yes, the pixel tracked the visit, but also they even specified it even more and took the link at the top, homeiqreport.com, forward slash LP, forward slash lender, forward slash partnership, that's the link. The rest of the stuff that's after that, the forward slash question mark, FBC, CLID, you know where I'm at, T, you see what I'm seeing? The link at the top, right? Yep, I see all that. Their actual link is what I just said, it's all the way up to the partnership. But after that forward slash the question mark, FB, all that is just tracking for Facebook and that's not even part of the link. So we don't need any of that. It's just that first part of their link. So giving them the benefit of the doubt and saying that they actually know what they're doing, that's it right there. What they also did, step two, step one was the pixel. Step two is what they would have also done is took that link and set up a custom audience. The custom audience is webpage visitors. So now that they tracked the fact that Tamara just landed here, she'll go back on Facebook in a couple hours and see another ad because home IQ, they're running multiple ads and they're retargeting those who are seeing previous ads. They're retargeting those who are landing on the webpage but haven't booked a demo. And they know you haven't booked a demo because you haven't landed on the thank you page. You've only landed on this one, super specific. So that's what we're about to do with your page is T. So go back to Facebook real quick. As let's say that was a real estate ad, you click the button, you go to download now. So open up your download now tab at the top. So we click the ad, we come to the download now. There's gonna be X amount that leave, there'll be X amount that actually smashed the yellow button. So we're gonna set up all that. So we gotta track all this stuff and that's what we're about to do right now. So let's take this link right here. So the very, very top S3 decree.info.seller guide, that's all you need. Don't need the question mark, copy that and just that, not the www. Yeah, see, so do it again. You don't need the HTTPS or just the domain. So we're gonna take that and we're gonna set up our first custom audience, actually our second, but this is our first when it comes to websites. So now let's go back to the ads manager. So again, you guys, this is why your ads aren't working. You're not tracking any of this stuff. You have to be, you have to be. So over here, we're gonna click on the three lines to the left and we're gonna go to audiences. We're gonna go to audiences and this will take us to our custom audiences. Okay, cool. And then over here, we're gonna simply click on the blue button there, create audience, and we're gonna set up our first website audience, custom audience, and then website at the top. And these are different parts of custom audiences. We could do video, we could do all these other things, but really in your case, it's only website and video if you ever start doing video, but we'll focus on website for now. So next, and then over here, we're gonna simply hit the dropdown where you see events, all website visitors, and we're gonna go to specific. We're gonna tell Facebook that it is, we need to track this specific visit. So it's the second one down. People who visit specific. And the retention, you can leave that for 30 days. Facebook will just only keep people in this audience that have been on the webpage within the past 30 days. That's kind of how you want it. You can do it, you can go to 180 days, but really 30 days is kind of the max because those that landed on your website 47 days ago and they only landed there once, they may not remember you, right? But those have landed within the last few weeks, there's a better chance of them actually remembering us. So we'll go 30 and then paste in your link right there. So right at the bottom, paste in your link. Now, right there, the blue one, click the blue. So now here's what we wanna do also. We wanna take it a step further. And again, shout out to all you rookies, but this is the reason why your stuff's not converting because you're not doing any of this stuff. What we wanna do is we wanna be specific. We wanna make sure that our ads are being targeted to the most specific and the most relevant and the people who are engaging, we wanna make sure that our ads are going there and we're not blowing our budget. This is how you do it. So in this case, we're going, okay, custom audience of those who land on the landing page but they never landed on the thank you page. So this is where we go exclude people, exclude people. Scroll down and then we're gonna follow the top. So all website visitors, we're gonna go to specific. And then in this case, yeah, hit the dropdown, all website visitors, go to specific. And then the 30, this is for those who have landed on the thank you page, meaning they've opted in before. So I'm gonna take the 30, I wanna max it out to 180. Max it out to 180, 30, type in 180. Now get the link for your thank you page. So this link right here, now double click the link because you don't need the whole thing. You just need double click it. You only need, yeah, just get the domain. So we're gonna tell Facebook that they've only visited the first page. They have yet to visit this one and they have yet to visit the call confirmed one. We're gonna add that one too. So go ahead and paste that one in there, click on the blue and then go get the call confirmed one. So they've only landed on the web page, the landing page, they have not landed on any of these other ones. Go back to call confirm at the top. No, no, just go to call confirm, grab this link and do the same thing. So paste it in. We're not gonna, don't get that dot. You got the dot right there. So just get the domain. Oh, okay, yeah. So copy that. Okay, so now just paste it in right below that link. Yeah, right there, right there. Paste it in, paste it in right there. No, no, no, no, at the top, right where the link is. Yeah, paste it in right there. Okay, so now hit the blue. Now get an audience name. This is seller guide page visitors only. Seller guide page visitors only. And that is a very specific audience. So again, as you run ads, you're gonna have, you're gonna have a ton of people that click. And when they click, go to click the blue button. When they click, they're tracked. And so the power of this audience is the fact that you'll want to hit done the blue button. You'll want to retarget this audience on ad number two and on. I always wanna retarget. Even back to your Google My Business placement. If there's a link on that Google profile and they click and they come over to your webpage, that's a custom audience. So I can have that audience here as well. And so when I go run my next ad, I can choose which audiences I wanna retarget. I wanna retarget that one. I wanna exclude this one. I wanna retarget those who watch my videos. That's what creates the omnipresence. So now let's do another one. Let's go to the schedule your call now. Get the link for the thank you page. Now what we wanna do is we wanna create an audience around the thank you page. So copy that and this is very, very straightforward. The name of this audience are Seller Guide Leads. Anyone who lands on that page is a lead. So in this case, website hit next. In this case, what I'll be able to do, all website visitors specific and then I'll change the 30 to 180. I wanna max it out because there are leads. So just max it out 180. And then paste in that link and then scroll down and name it Seller Guide Leads. Seller Guide Leads. Okay, so now this would be an audience that I would exclude from future ads because they've already downloaded my Seller Guide. They don't need to keep seeing my ads. That makes sense. Now on the flip side, what I could also do is I could target them if I wanted to. I could simply, I could put a video out. I could put out a video. Like let's say for example, I wanna target just my leads. Hey guys, this is David. Hey, I noticed you downloaded my Seller Guide a couple of weeks ago. Hey, did you get a chance to get through it? Let me tell you what you're missing by not scheduling a call with me. That could be a very specific message, a very specific ad message, going to a very specific group of people, my leads. Right, these could be leads that have yet to schedule an appointment. Makes sense. So in fact, let's add that. Get the call confirmed link. Copy that link at the top. Go to call confirm, get that link. Let's also include that. So copy that, go back to the ads manager. Let's also include that. So check the box, Seller Guide leads. Check the box and then just click on edit. So down Seller Guide leads, check that box. Check the box to the left. Oh, sorry. And then click on edit. So let's just add, click on edit right to the top left edit. So let's just add that link as well. So again, very specific. Wait, wait, wait, wait, wait. Oh, sorry. So they landed here. They landed here, right? They'd landed here, but they never scheduled an appointment. So exclude people. So they landed there for now, but they never landed on the call confirm page. So scroll down and then change up the all website visitors, go to specific and just go to 180. Go to 180, that's fine. Go to 180 on that one and then paste in that link. So their leads, they just haven't scheduled an appointment yet. Update audience. Update audience. And then let's do this last one. Let's do this last one. So create audience, hit done. Create audience. And then custom audience. And then website. And then go in all website visitors specific. And then let's go, this is gonna be 180 because this is gonna be appointments. So 180 and then paste in that link. The same one as before. The call confirm one. Yeah. And then this is simply the audience name is appointments. Just straight out appointments. Anyone who's ever scheduled an appointment with you is in this audience. Clearly I need more coffee today. So I can either run an, I can either target them with an ad, but what I would typically do is exclude them from seeing it because they've already scheduled an appointment. So they don't need to see my ads. You know what I mean? So this is how you really narrow in your audience, narrow in your targeting, you guys click on done. And we were gonna knock out the custom conversion Tee, but we're gonna do that on our next call. Today is Pixel and today's custom audiences. So those right there are the most important. And when it comes to a different funnel, a listing funnel, an open house funnel, a buyer guide funnel, it's the same strategy. We're taking these few basic pages and creating and segmenting these audiences. Awesome. To include in future targeting, future retargeting of our ads or to exclude from future targeting of our ads. So this is what it's all about you guys. This is what I always say that 99% of Facebook and Instagram advertising, the success of these advertisements comes down to your audiences. You have to be building custom audiences. You have to be retargeting these custom audiences. If you're not doing this part, you're just simply putting out cold ads. You're putting out new ads to cold audiences every single time, even if you're targeting a super local area, it's still a cold audience. So you have to just, you know, set these up and you'll start seeing success. So T, that was it. Any questions on that? And then we'll chat. When's our next call scheduled? I think we have one for tomorrow, but I need to confirm with you. Okay. I'll let you, and I'll see my calendar and then just shoot my message. Okay. But we'll go from there. So Pixel and custom audiences today and then tomorrow will be our custom conversion. And then we'll go into editing these pages and then we'll be a few steps closer to running these Facebook ads. Awesome. I'm so excited. All right, T. Thank you so much. Message me if you need anything else. Okay. Thank you. Thanks. Bye-bye. Take care. Bye.