 And without much further ado, I'd like to invite on stage Mr. Nauval Mahuja, co-funger of the Exchange Comedian Group, a pioneer in the industry almost over 16 years back, he, along with his friends, got this idea to put this platform together and look where we reached here tonight. A loud round of applause for Mr. Nauval Mahuja, please. I am happy with this applause, Nauval. What is this? Thank you, Superna. I think the people are waiting for the bar to open, so let's get on the road quickly. I'm glad so many of you are here. Apologies, first of all, to the three-day start. I think we've been waiting for not many more guests to come in. Very long welcome to you on a Friday evening, Delhi evening, which is still warm and humid, but I'm sure the evening promises are a little bit better. Just to quickly get things on the road, we started with the Exchange Co-50 brand, which was 26 years back. What we were exchange for media is, apart from the business website and the magazines that reach out to you when you feel a marketing advertising media, we have created a post of face-to-face research in the last seven, eight years, one of which happens to be the Exchange Co-50 brand, which seeks to ignite what the dog brands in the country are doing. And if you look at, you know, there is a brand, I think, on all the tables, which details out what is the kind of categories we will talk about through these awards. Usually, when you talk about awards, especially brand awards, the image that comes to mind is about vertical segments, auto, NFCG, e-commerce, and so on and so forth. So we sat down on the table five, six years back, and we said, why not reinvent this, you know, sort of thing, because there's a lot, lot many awards that have to be looked at, you know, the verticals and categories in a very traditional sense. So we said, let's look at, you know, brands, which are doing great work, they could be across verticals, but they have something in common. So, for example, if you see some of the brands that are listed, and the categories that are listed on the pamphlet, you have categories like the Social Contributors, brands that have won unsignificant work. I remember three years back, one of the winners in this category was Satya Mejwanti, which had a huge impact on our social conversations. Conversations in society took about, took about, what they come about, you know, important society-related issues. We have category one impact, full reviews, new brands that are launched. Now, what happens in these categories? Brands across verticals can participate. So a SMCG brand is pitted against an auto brand, which is, which can be pitted against, you know, e-commerce brand. What that does is it creates common denominator across categories, wherein you have brands who have done some significant work on certain parameters, they end up, you know, getting showcased. Obviously, you know, as far as our industry is concerned, the marketer, the client lies at the top of things, so-called development. And what's happening in the marketing space impacts what happens in advertising, impacts what happens in the media. A lot of people tell me, you know, the part of, the first part of this year has been Satya Mejwanti. That's on many accounts. Foremost being that e-commerce business is sort of, you know, going through a consolidation or a sort of slightly rough phase. The other thing I think that is happening from the conversations and the other people as marketers are looking at newer and newer ways to create conversations and brands. They are looking at newer and newer ways to engage people. Digital was a, you know, it's still a huge buzzword, but, you know, it's on a road on the streets. We've seen five years back. But in marketing, we're looking at much more accountability from the digital media. We have, you know, tied up also with them, so it is this year to read, you know, digital numbers report. We're working with them to do a conference, you know, report release in November. And one of the plans of that report is to understand from the CMOs from the marketer as to what they are looking to do next year in terms of their spending. What is their kind of accountability they are seeking from, you know, digital media and within digital media from mobile, from videos, from social media, performance, marketing and so on and so forth. Keeping that in mind, one of the other things we thought of doing was, since we are doing this award ceremony, a lot of us are present here, why not also create a small panel where we can figure out and, you know, some of the marketers of the panel and people who are in the content creation business can tell us what they are doing, what is the new stuff that is happening and what is the way for, you know, brands, CMOs, you know, to really look at cracking that domain. In fact, just to take that forward, we are also creating the first 100 marketing awards in August. And I must tell you, we have many awards already going. This is the first year we are doing it and within 30 or 40 days we receive a tremendous response. So obviously, it goes on the kind of things that marketers are looking for, going beyond the 30 second TBC or, you know, the full page or the quarter page that I had just put in. That is vanilla, hygiene advertising that will continue to happen, but a lot of marketers are looking, not just on digital, but they are looking at reading conversations through television to content media. So when we do something for the 100 marketing awards, the participation is from across the board. It's not just digital companies that are doing that, radio is doing that, rent is doing that, television is doing that. So with that, again a very warm welcome to all of you. Thank you to all the jury members I see you be sitting here. Thank you for doing the honors of, you know, spending one full day with us. And again, today the evening to judge a lot of these entities. Thank you Robert Rajan. He's not here today. He couldn't fly down to Mumbai for spending so much time and choosing the winners. Congratulations to all the winners in advance. I hope all of you will have a good time to see me. Last week, thank you so much for all the companies that have supported us. I am D.B. I share this team. They're not here. Mr. Reddy from Sakshi and his team. Thank you so much for being here and supporting this. Robin, FirstPost, Zainx, Jalva, Business Fire and all the other partners who have been part of this evening. Good luck to all the contestants shortly. Thank you and enjoy the show.