 So Jason has a lot of content ideas and we're thinking about well how do we categorize them, maybe prioritize them. So I'm glad you brought this up Jason because I was just going to give this exercise to Master Heart, and I'm going to give it now here, which is to write out a list of 30 content ideas which I think you've already done right. It doesn't have to be in a spreadsheet, unless you want, you want to, but you could simply be in the document. So that's the first step, right out of the list of 30 ideas topics, things you could write about things you can make videos about. Okay, 30 ideas. And then once you've got the 30 ideas down and it could be addressing, you know, don't limit yourself it could be addressing different audiences or different segments of your audience it could be addressing different stages of development you could address different problems different issues you could be using different modalities that you provide if you do. So 30 ideas you could write about or speak about great. Now that's in there. The second step is to categorize to take those 30 and put it under three to 10 categories I give that wide range because the better if it's smaller if you can but sometimes bigger is okay. Like, for example, I started out with, and Jason you remember this I started out with the four layers of authentic business I used to have four. Now I still have three right I started with three authentic marketing joyful productivity healthy money and on my website still, it's still three, but then I expanded to four, and then eventually expanded to seven, and now I have eight. I was trying to simplify in the beginning and I think it's okay so however you expand like you may start with three and expand out or you may start with 10 and then shrink over time. Because you simply find I don't care how you do it. That's the second step take the 30 and then cut and paste each of the 30 into either three categories, all the way up to 10. So so far so good Jason. Okay, and then. Finally, the third step. After you've got you've done, you know, 30 ideas, and then categorizing into three to 10 topic to three to 10 categories sorry. The third step is to put the categories into a priority prioritization of some kind. So, the prioritization could be. Okay, if somebody is starting to work with me. They probably should get into category one, before they get to the category to that would probably make more sense. So that's one way of thinking about like the sequence of them working with you. Okay. Another prioritization could be that. Okay, this category category four is like, very popular, like, that's a really nice way for people to discover who I am because so many people are searching for it online or they're like, Oh my gosh I need help with that. You know, it's just is very popular. So that might be a prioritizing at the top and then led all the way to the least popular. So which one which which way should you categorize. This is my opinion about it. The more you need to grow a bigger audience. The more you should categorize based on popularity. The more you're satisfied with the size of your audience and now you're just trying to like do more body of work stuff and trying to get out of all the people you follow you you want to get the right people, you know do the right work with them. Then you should put them into sequence like I don't care you don't like topic one. I'm going to talk about it with you I think you should talk about so that's what I that's what I've done. Like in the beginning, I categorized I needed the bigger audience. So I categorized it based on well authentic marketing people that's very popular so I'm going to talk about that more. But now that I have a I have a big enough audience I'm categorizing what's the first step of an authentic business short for productivity. Now, people don't get it people aren't searching joy for productivity. And even people when I say time management like yeah, I don't know I don't really want I want to work on with your Facebook at stuff. Okay, I know that's very popular. Okay, fine. But I still force people to go you see what I mean so so depending on the size of your eyes so that's step three is to is to is to prioritize the categories so far so good. And then finally step four once you prioritize the category step four is is optional. And it's finally to write out as short of a paragraph as you can summarizing your categories into one message. I help this type of person who is going through this type of issue. And this type of state or goal or dream or yearning fulfill that by doing this XYZ. That's one way of saying, another way of saying it, the shortest possible, I said short as possible, right, phrasing of these categories, just be one word to three words. So I, that's what I did. I finally got to the shortest possible, authentic business. And I don't I even forgot one by paragraph was so you like forced me to say George, tell us your I work with this type of person doing the I don't know. I'll make it up right now if you want me to, but easy for easiest for me to remember is authentic business and it's also easy for me to remember my categories. So Jason is that helpful. Yeah, very, very much so if I quick follow up if I may. Yeah, yeah, go ahead. So so then. So okay so we've got now 30 or 3000, you know at this point, content ideas you've categorized them into three to 10 categories. You've prioritized your categories so you go I'll focus. So there's a basically some kind of sequence or framework yes. And it's so right essentially you're putting together your framework of three to 10. Ideally it would be smaller, but, and then if you want to grow will focus on the ones that are more popular if we're more focusing on building a body of work and satisfied. Then, I guess my quick follow up is so within within now you've got priorities let's say I'm focusing on on this category as a priority. So I'm still prioritizing content within that category, any strategy in terms of which which ones do I post, so I produce. Yes, yes, as experiments. Well, the same prior thankfully that the same prioritizing comes in here. If you want to grow an audience, you have to prioritize the most popular topic or title within. Before we started recording, we were just mentioning how Jason you happen to besides all the work you do with neuro semantics, and you know you helping coaches to become more professional in their in what they're doing etc. You also happen to be good at helping people with their phobias, because you know nlp so well. Jason that's that's that should be super popular. Like, like if you wanted to grow an audience, my gosh, and you haven't created phobia content or solving phobia content that's an easy one for me it's like oh my gosh we made phobia content people like to share along and you can make all kinds of phobia content you know, you know, plane rides versus insects versus whatever. So, yeah, thanks.