 Hello everyone. Today I have a very special interview with Kobe from B-Profit, a relatively new platform that really helps you guys track and analyze your profits for your e-commerce stores. And I'm just going to let him take it away from here. So hello, Kobe. Thanks for being here today. Hi. Thanks for having me. It's great to be here. So I am Kobe, Kobe Milamid. I'm a product manager at B-Profit. B-Profit is a platform that was first live around October 2020. So we're closing in on a year of activity now. B-Profit was created to solve a very important need in the e-commerce world. You know, we were a small startup in Tel Aviv and Israel. We noticed that a lot of e-commerce sellers around us, you know, friends and acquaintances, coworkers, a lot of people today, especially after the COVID, you know, period we're all a part of, you know, after it all started with COVID, a lot of people also turned to e-commerce and it's been an industry that just been exponentially growing over the past year, year and a half. True. And of course it was huge even before COVID. So we noticed that a lot of people are online selling, some with bigger shops, smaller shops, but a lot of them shared the same problem. You know, e-commerce has been extremely developed as an industry. And today as a seller you can advertise on multiple platforms. You know, a lot of people advertise on Facebook, Google, but then you have TikTok, Snapchat, and endless other social media platforms that are gaining steam. People have different platforms that they sell on, you know, on Shopify, Amazon, WooCommerce, et cetera. People have different costs that are associated with any store like, you know, production costs, shipping costs. And it's just a lot of data. And we noticed that a lot of sellers struggle, you know, consolidating all this data and making sense of it and understanding, you know, how much am I actually spending? How much am I actually making? And at the end of the day, what's my profit? You know, what are my margins, right? And there's a lot more to it. There's a lot more than just a regular transaction fee. Like for example, if you're selling on eBay, then you're paying like 10, 13% fee. If it's on Shopify, it's also more than 10%. If it's on Facebook Marketplace, it's 5%. It really depends on your selling channel. But at the end of the day, there's a lot more than just your regular transaction fee. There's subscription costs and a lot more on top of that. So one of the biggest problems that many online sellers have is knowing exactly how much you're really profiting at the end of the day and at the end of the month. And that is where B Profit comes in before Kobe continues talking about it. I just want to remind you guys to subscribe to our YouTube channel because this is the kind of content that we deliver, along with so much more as you guys know. So go ahead and subscribe, like this video. And we also have a surprise for all of you guys watching us at YouTube, which Kobe will also present later on. So Kobe, thank you, go ahead. It's a great channel, guys. Make sure to subscribe. So, yeah, you know, as we just said, B Profit comes to solve a very important need to help sellers understand their profit, you know, how much they're actually making. And beyond that, you know, how much they could make if they understood their data better, how they can improve their profitability, you know, cutting costs or understanding where most of their revenue comes from a lot of different analytics about their shops. So I'm just going to share my screen and we will go over the product. So as we said, the problem is struggling to get a clear picture of profits. The solution is B Profit. It's a platform that takes all of your different data sources, integrates them into one easy to use dashboard with a whole bunch of different cool features that we're going to go over. So first of all, you know, before we even dive into everything, we're not the only solution in this space. Obviously, as we said, e-commerce is a massive industry and it's just been growing exponentially recently. So we have our competitors and, you know, our competitors are great in their own way. We feel we have our very specific advantages that I'll quickly go over. First of all, our accuracy, which is built of two different strengths that we consider. First is automation. As I said, we integrate and when I say integrate, that means you can easily log into B Profit, connect either your Shopify store or your Wix store, which we just went live with and we're also going to be bringing more and more platforms live in the coming months. So you connect your store. Sorry for the interruption. As you guys know, Shopify is also supported today in AutoDS for a while now and Wix is also coming up, along with other selling channels. So everybody is working and everyone's developing new selling channels. But as you guys know, we already support Shopify and we will support Wix soon. For sure. Wix is definitely an up-and-coming selling platform. So automation means you get to integrate everything automatically from your selling platform. You get to integrate all of your different ad accounts. We support Facebook, Google, TikTok, Snapchat, Pinterest. And we have a lot more coming up. And we're also adding more shipping integration, anything to make your life easy as a seller so you don't need to manually input information. We also offer a lot of manual flexibility on top of that automation because, you know, things that are automated aren't always exactly 100% tailored to each and every individual store. So you also have the flexibility to edit anything you need in your data. And, you know, those two factors combined lead to a very, very accurate picture of your profits. As I said, ad platform integration, we all know as sellers or, you know, people in the e-commerce space that, you know, anything that has to do with ad spend is a huge, huge critical part of managing a shop. It is probably your biggest expense or, you know, maybe second to your production costs. So we really put it as a high priority to have as many ad platform integrations as we can. And we're definitely one of the biggest in that term in the space, maybe even the biggest ones that enable the most integrations. Sophisticated row as analysis also has to do with ad spend. I'll dive into the UTM and chord analysis features a little later and you'll see what we mean. And our quality support team, you know, customers really seem to love the profit and we're very happy to see it. We have a 4.9 out of five stars on Shopify. With almost 200 reviews, you know, lots of really, really nice reviews from our customers, which is always fun to see as a team. So I really recommend go on Shopify. We're starting to gain some reviews on Wix now, but really go on Shopify. Even if you don't have a Shopify store, you want to install on Wix, check it out, read the reviews and you'll see for yourself why we have such a high rating and we're very proud of it. So let's start looking into our different features. This is the dashboard that you'll have once you finish onboarding B-Profit on your shop. Let's talk a bit about the onboarding process. First of all, you connect your ad platforms. We discussed that in depth. We have six that we support right now. We have expenses and revenue that you can add that don't appear on your store. So let's say, you know, you connected your Shopify store. You have some revenue from, you know, other sources. Maybe you sold an asset from your shop. Maybe you have some revenue from a platform we don't support yet like you sell on Amazon, for example. So you can manually add that information into the app and we'll calculate it in your sales. And of course, any expenses that you have, you know, anything that has to do with your overhead, you can add either fixed variable expenses. You can import your subscription fees directly from Shopify. Also very convenient so you don't need to go one by one and add all of the different apps you pay for. Everything is automatic. So that really simplifies things. Shipping costs obviously a huge part of your expenses as a shop. We offer different flexible ways of setting up your shipping costs. You know, the most common way is through a shipping profile where you really just specify which zone you're delivering to and how much it costs to deliver that zone. In this example, you can see a zone that's to the US with a shipping rate specifically for that zone. You can choose specific products that you want to set up and if that isn't accurate enough for you, you can really dive deep into the zone and check and select different rates. You know, based on product weight, based on order price, we're going to soon offer tiered pricing which is going to count the number of items in your order and calculate your shipping costs based on that. Different shipping methods, you know, it really, really goes in depth. We're not going to dive into all the different features right now but I guarantee that you will be able to set up your shipping costs exactly as they are and really reflect how much it actually costs you. If you drop ship with AliExpress, we have a Chrome extension specifically for AliExpress drop shippers. You can simply install it on your Chrome browser and then log into AliExpress and just copy and scrape all of your data from there straight into B-profit. Also very convenient for drop shippers and of course on AliExpress, the cost is both your shipping cost and your product cost. You know, drop shippers don't really differentiate so that takes care of both spaces. And, you know, for everyone else, of course you have to be able to set up your production costs. So we have various ways of doing that too. We have COGS profiles, very similar to the shipping profiles that I just described. You can do it, you know, by a geographical zone. You can do it by count of items in an order. We have the AliExpress extension and you can just manually input your cost per product. For those of you with a large number of products, we offer a bulk upload. You know, you just edit it on a CSV sheet we set up and upload it and it's all there for you. You don't need to go one by one on the app and set it up. Transaction fees, we mentioned them a bit earlier. They are definitely one of the costs. B-profit has a very cool ability to automatically calculate your costs for PayPal and for Shopify payments. You don't need to input anything. We automatically know how much you're paying those two platforms if you have any transactions flowing through there and any other gateways you may use in this example we gave Stripe and Amazon Pay. B-profit identifies that those gateways exist on your store. All you need to do is, you know, tell the app what it costs you. So you can set up a fee per transaction and a percent per transaction. And then everything is calculated automatically for the entire history of your shop. The last step of the onboarding, your general calculation preferences, you know, we really want to be able to give you a flexible dashboard that calculates things the way you want. So for example, you don't want any pending orders that haven't been paid yet included in your profits. They won't be, you know, things like that. Or orders that were canceled. Exactly, canceled orders. You know, you have a whole bunch of general settings that you can set up. Won't dive into those right now either. And once you're done with all that, congratulations, you have your B-profit dashboard. This is, you know, an example of a real dashboard that we have. You can see that it gives you a snapshot of yesterday's business. You can also change that to be today. You know, it really depends on your preference. So that's a very quick way of seeing how your last 24 hours have been going. We gave you the gross profit, net profit metrics, obviously the most important ones, including your margins. You have a nice chart where you can compare those margins with your costs or your income. Basically compare anything there, any key metrics. The date picker on top that you can see there with the little light bulb, that's where you can select the date range you're interested in seeing across the app. This is an overview with multiple shops. You know, the bigger merchants that are listening here. We have a brand new feature called multi-shop selection where you can actually aggregate your different shops. You know, you install B-profit on each shop, aggregate all the information into one dashboard, which is very cool for those of you that have multiple shops. And just if you scroll, keep throwing down the dashboard, you'll see more and more metrics. This is an overview of the key metrics that aren't, you know, the gross and net profits. So basically your sales, your different costs that we just discussed in onboarding taxes. And, you know, you can already start seeing some of the calculated metrics here like ROAS, which we calculate for you. We give you a nice graphical representation of your profit compared to your costs, you know, and a drill down of all of your other expenses that you set up. Lots and lots of colorful graphs across the dashboard to make it easy to use. An overview, a quick overview of your best performing products. You know, you can choose your best sellers, most profitable, also your least profitable. So you can see, you know, maybe there are some products that you can live without that are actually hurting your business. Overview of your orders, you know, your AOV, the total orders that you've had in a period and the trend across time. And, of course, something we keep going back to your marketing, incredibly important component in your shop. So, you know, in this example, we actually integrated all of the different ad platforms that we offer. You can see all six of them, see how much we're spending on them over time and compare the ROAS for each and every one of the platforms, you know, to each other. So you can see, maybe you should start advertising a little bit more on one of the platforms compared to the others. So this is all just the overview, just the basic dashboard that you get. And in addition to that overview, we have, you know, specific pages that drill down into each and every one of the components we just went over. So let's quickly take a look at those pages. You can see the product page where you can actually see each individual order and the profitability for each individual order down to the item level, as you can see here. The product page, same as the orders page, but by product. So you can see each product, each variant of the product and see its profitability. Incredibly important, you know, to understand which of your products are performing well and which aren't. The marketing page where you can actually drill down deeper into each platform that you have integrated. And as you can see here, beyond the information that we actually take from your platform, which is the amount spent, the clicks, you know, the cost per click, all of that, you can already see on Google, Facebook, or your other platforms. Using UTMs, we actually calculate the number of orders per each of these platforms and the revenue you're making. So we can actually calculate your ROAS per platform, your conversion rate per platform. And as I said, this is all done based on UTMs. So, you know, if you have a shop that's well organized and you use UTMs to track, you know, where your orders are coming from, the sources of your orders, B-Profit is able to almost completely automatically identify these UTMs and say, okay, this order came from Facebook from this and this campaign. So, you know, you can actually drill down into Facebook and look at the campaigns, the ad sets, the ads, you know, drill down all the way. And if there's a specific campaign, like in this example that we weren't able to identify orders for, we'll just tell you, you know, we weren't able to match any orders to this specific campaign. Assign UTMs manually and you'll be able to see the profitability for this. So it's almost completely automatic. And if there are any gaps, we invite you to fill them in and see the profitability metrics for each and every one of your ad entities. So the marketing page really packs a punch. Like I said, we consider it maybe one of the most important features in the app. For those of you that love having different reports, we have a custom reports page. You can set up reports similar to this one, for example, where you can choose the different metrics you want to see, export it. You can schedule it to be emailed to your inbox every day. To multiple email addresses if you have a team where everyone wants to get their reports. There's not a limit to the number of reports you can create and we actually offer templates to make it easier for you to create them so you don't need to make them from scratch. We also send you two emails, one for profit report and a monthly one automatically, which we generate. So on the reporting end, you're definitely taken care of. Coord analysis, very powerful tool. I won't go too deep into it, but for those of you interested in your LTV, the lifetime value of your customers, this is the way to figure it out. In this example, we divided the shop's customers by the month that they made their first order. So you can see, for example, 20, 20, 620 new customers arrived at the shop and we actually show you the total LTV for this group and you can compare it across the different months and since then. So you can see that September was a stronger month than October, for example, a higher lifetime value and you can actually see what's very cool about this analysis is you can see how the LTV grew over time because some of these September customers kept coming back and making recurring purchases and you can see how it grew from initially being $53 all the way up to around 61. So, you know, this tool is incredible for getting insights on your shop. Beyond LTV, you can also choose different metrics and compare the ROAS across time, repurchase rate. This is a very strong analytical tool for those of you who have serious shops and we also offer a free discussion with someone from our product team about this tool for any of our customers so you can just set up a call with us through Calendly once you install a B-profit and we'll be happy to go over the numbers with you side-by-side and actually help you understand the insights. We also give a nice summary of the different periods of time but let's move on to our next cool feature, P&L Report. You all know P&L Reports from accounting and they're not always that easy to understand if you're just starting out. So, we took the classic accounting format, made it a little more colorful, more easy to use and it's also included as part of the app so you can see your profit and loss per quarter or per year very easily. You can look at it quarterly, you can look at it monthly if you want. This is a cool example of what it looks like. You can see how you go from your gross sales all the way down to your profit and this is just a little taste of it. You know, the actual report is even longer so it's all of your expenses and your net profit, gross profit, etc. What more are we planning to add in the near future? So, first of all, for those of you who have teams behind your shop, you know, the bigger shops, we're going to offer multi-user support so as a shop owner, you can be the admin and you can add more and more team members that can just either view the shop or actually change the data that appears on the app. So, that's a very cool feature, shipping integrations. Like we discussed, we have a lot of different ad spend integrations. We're very strong on that front and we want to start diving into shipping integrations to help any of you that, you know, drop ship, for example, start getting your profits automatically integrated here. Even deeper court analysis, you know, the court analysis I just discussed was by, you know, the date in which the customer made their first order. What about the first product a customer purchased? You know, you want to compare a whole bunch of different customer groups, like, for example, customers who arrived from Facebook versus customers who arrived from Google, customers who bought a hat versus customers who bought shoes as their first purchase, and we're going to offer more and more of those comparisons in the near future. And, you know, one of the features we're really working hard on, actual tips and insights based on either industry benchmarks. For example, if you're a, you know, women's clothing store, we'll try to give you insights on other women's clothing stores using the app. So you'll be able to understand how you're doing, you know, versus your competitor benchmarks and just, you know, general tips and insights based on, you know, how we analyze your shop's performance. So, B Profit already packs a lot of features that we quickly went over today and we're just adding more and more of them in the near future. These are our current pricing plans. Our pricing, because we keep adding more and more features, is always changing. So if you like what you see here, I highly recommend that you go and install B Profit right now before the prices change yet again. But right now we offer a free option for all of you shops that are just starting out that have up to 10 monthly orders. We give you all the basic plan features listed here for free, absolutely free. So you can test that out and start getting a grasp on your early profitability. Then we have a basic plan, a pro plan and an ultimate plan. All of them have their different features. You can go over each and every one of them right now. You can check it out on Shopify or Wix and see each and every one. Wix users, by the way, for the next few days are still free. So if you have a Wix shop, now is the time to go and install because we're going to start a pricing plan on Wix soon. Right now we're still gaining some traction so it's completely free. Shopify users, these are the plans. I highly recommend that if you like the app during your 14-day free trial, you choose an annual plan. You get a 20% discount, no matter what plan you choose, as you can see here. Every plan has an annual cost and a monthly cost, so the annual cost saves you 20%. And on top of all that, because you're listening to this YouTube video right now, you can get an additional 15% off using a coupon code that AutoDS will very kindly supply on this video description. Right. This is definitely an amazing opportunity to install the app. We're very proud of it. We're very open to any feedback that any of you may have any questions. You can just find us on Shopify Wix, search B-profit on Google and get to our website and ask any questions and enjoy your free trial with us. And we're hopeful and confident that after your trial you'll choose to stick around. We have a lot of exciting things coming. So, Kobe, thanks a lot for the end-up explanation. I can really see it. It really is an all-in-one platform for really tracking and analyzing the data that you're getting in terms of your profits, your revenue in so many ways. And right now, as you guys know, it works for Shopify. They have Wix coming up soon and they're working on more selling channels. So, you can already go ahead and get started right away. And like I mentioned, there was a surprise in the beginning of the video and Kobe just mentioned it. We have a 15% off for everyone who's listening to this video for all of the out-of-the-us viewers in this video. So, you guys got 15% off. I will leave the code to get the 15% right below this video in the comments. Kobe, first of all, I would like to say thank you very much. I personally know the B-profit staff guys. So, they have a really good, strong, dedicated staff behind the curtains really doing this amazing work. I think I've seen other platforms doing, I mean, having all of the tools and features that you guys have here. So, I really think that's a big advantage. I really do wish you guys the best of luck and, you know, with our partnership, our integration. I hope it'll work well. Actually, I'm pretty sure it will. So, guys, again, profit is one of the most important things. Many people finish, they end the month and usually people also don't sell with high profit margins, but at the end of the month, they think they made some profit, but usually it's the opposite. We don't want that happening to you, especially if you're in the beginning of your journey or if you're already an e-commerce seller or a drop shipper and, you know, you're finishing the month and you thought you gained $2,000 in profit, for example, but you only were able to withdraw about $500 to the bank. This is definitely going to give you one of the answers to why that is happening. I understood what B-profit is all about. Once again, use the link below this video to get the code and get your 15% off. I really think it's worth it. If you're a beginner and you only have what was a 10 or 15 orders from 10 orders per month, you can go ahead and start with the free plan and I'm pretty sure that you guys will like it and, you know, you will start to scale your storage, start to sell more and you will want a bigger plan. If you're really in the beginning and see how that works for you and for all of you advanced and expert e-commerce sellers and drop shippers, go ahead, start with the basic plan. See how that works for you and good luck. So, Kobe, I want to thank you for this interview for explaining how everything works in B-profits. I'm sure that the viewers have a lot to learn and a lot to research about your platform. So let's give them the chance to do that now. Once again, guys, we have also the link to B-profit under this video, not just the 15%. And once again, good luck with your profits, good luck with your e-commerce stores. If you guys have any questions for me or for Kobe, just let us know right below this video and we'll also answer you guys. And once again, guys, like this video if you appreciate the value. Subscribe if you're new to our YouTube channel. Thank you for watching, guys. Bye-bye.