 We're here at the World Telecommunication Development Conference 2014 in Dubai in the United Arab Emirates. I'm pleased to be joined by Muhammad Imad, who is one of the winners of the Arabic digital content competition, which was launched in October 2010, seeking to foster innovative ideas amongst the next generation of social entrepreneurs working to promote Arabic digital content. Muhammad, thank you very much for being with us today. Thanks for having me. I'd like to start off by asking you about your project. The project is called Shockly. It's an online marketplace for digital products. Tell us a little bit about what it does and what it's about. Okay, basically there are many factors that come to each other to combine the idea. The most important thing is that nowadays we have a very big problem in intellectual property. And as an Arabian user, we don't encourage the content producers here in the Middle East and in the minor region in general. Plus, so many factors like political issues that when it comes all together, maybe it affects the whole situation and it also affects the production in the Middle East in general. That's why we have come up with a new idea is to encourage the people who are working from home and working individually or even in groups, doesn't matter, to create a product and deliver this product using an online forum. The platform that we are content now, the platform that we have created now, which actually enables the user to create first, deliver and earn using a single platform. And that platform is available on tablets, PCs or even mobile devices. So all you have to do as a user, as an end user, you have to create first, then you can post online and wait for the downloaders. Now you won $5,000 to help start up the project. What are your next steps? The next step now is to go to the content producers in the Middle East and try to find these producers and build like a relationship with them. Now we are negotiating with some big names in mobile technologies to build a partnership with Samsung or any other content producers to submit their works using surely. You are young and a digital native. Can you describe for us what ICTs mean to young people like you, especially in the Arab region? ICT means is to build a good service for your community. If we are talking about the Middle East right now, maybe we are not many that we are working in this industry here because we don't have real ICT industry in the Middle East. But we are trying our best to create something, I would say, in the region. But at the end, this is our rule. Our rule is to come up with a good service for the end user. Arab digital content, according to recent figures, accounts for only 3% of all content on the internet. What, in your opinion, is the solution to change the status quo? Unfortunately, I would say that since 2011, the duration between 2011 to 2014 is getting worse and worse. I guess now it's 2.5 or maybe 2. I'm not sure about the... But there are many studies talking about this Arabic content values going down. In my opinion, the solution for that is, first of all, it doesn't depend on the ICT. It depends on the whole environment that we are living in today. If we find the ecosystem that encourages us to work nowadays and come up with a high quality production in Arabic content, maybe we can deliver something better and better to the end user. Well, I wish you the very best of luck with your project, Mohammed. And thank you very much for being with us today. Thanks for having me. And thank you very much for being with us too.