 So with this ladies and gentlemen we are also approaching the end of this event and I think this is a high time when we move into the summarizing phase or the concluding phase or also a phase where we directly talk about the theme of today's event changing landscape of building strong bands and we've got two industry veterans to do the same with us. To begin with I would be inviting our keynote speaker for the day Mr. Sumit Sahani who is the managing director and CEO for Renault India. He's been the same since January of 2014 prior to this he was handling the entire operations prior to this he was also the executive director of marketing and sales at Renault India and prior to that he was the vice president of sales in marketing and after sales at General Motors. Ladies and gentlemen we would also like to invite Mr. Pradeep Divedi the CEO for Sakal Media Group and they would be indulging themselves in a one-on-one chat but to talk to you about Mr. Pradeep he's an accomplished industry leader with an experience of over 23 years of business management cutting across various functions and industries. He's also an active participant in many industries associated such as the International Advertising Association India chapter as honorary secretary and managing committee member and the advertising club of India as a managing committee member. Ladies and gentlemen with a thunderous round of applause please welcome Mr. Sahani and Mr. Divedi as they join us on the stage. Welcome gentlemen. We have the privilege of Mr. Sahani here so if I can indulge the audience in an address from Mr. Sahani and I think we'll pick up some very interesting cues from there and then have a one-on-one if that's okay with you sir. Good evening everyone building brands I believe for last couple of hours this is what exactly you are listening to and you are discussing and when I was on my way to this event in the flight I was thinking what should I talk you know I'm keynote speaker and I'm sure that since morning oh sorry this since afternoon you would have been listening to a lot of jargons in marketing because I think that's where all the market years start with so honestly I wish not to get into that side of the discussion. I believe marketing today is more of conversation than communication so I will be more interested in having a conversation rather than communication so I would just briefly share a few thoughts a little bit of the journey and after that with the with Pradeep we can have some conversation and and then you know it could be an open house so as you saw my journey largely has been in automotive space different functions and finally ended up as CEO but one thing I can say the reason I am in this industry is because I love this industry so this there's this passion of mine which drives me towards this industry and then we are seeing the changing world means I have been in this industry from an era where customer used to queue up outside the dealership to get his car paying premiums to today where customer is the king so I think as marketing as you would have also realized things have changed completely and in this new era in this new landscape it is becoming more and more challenging to build strong brands with conventional ways what I strongly believe is you know if you have to build a strong brand you have to build it from your heart strong building a strong brand is like raising your own child so I'll share my journey with you because as in my introduction it was said that I was working for General Motors most of my automotive life has been with General Motors and when I was moving from General Motors to Renault at that point of time it was a tough decision because when I was with GM till my last days the brand was doing good we had achieved very good market share strong brand and at that point of time a thought came in that you know let me try and see if I can do it again or not because sometimes the success when it comes to you you feel that you know you are arrived in life so that was a time when I got this opportunity of Renault which as a company had gone back out of India Renault had a joint venture with Mahindra and then that joint venture got broken in 2010 and then company was looking forward to coming back to India and it's very tough thing so in 2012 I joined Renault at that point of time there was hardly anything only 15 odd outlets in the country and and Renault became big after the launch of Duster Duster was was clearly the reason was innovation because there was a lot of innovation with that car it redefined a segment but after that we started thinking what to do next and one has to learn from his past so obviously if you see in India not many global big players have been able to succeed in a market like India so you may be number one number two number three in the world but when it comes to India you know all the biggies have never been able to make it so number one player which is the market leader has almost 50% market share even today and the number two has got 17% between two of them they have almost 67% nowhere in the world it's there and a lot of companies started thinking about coming into the mini car what we call the entry level car and and they failed because that's very very tough so the decision was you know what should we do should we bring all the big cars in India or we try to do something which is different and I still remember we took this decision of launching a mini car yes I'm talking about 2012 and when I was first time announcing this people said you have gone mad mini car nobody has ever succeeded only two players in this country have ever succeeded but if you see interestingly those two players are holding the market share for very long and all of us know the pyramid they are the only ones who succeeded in the bottom of the pyramid rest all the players came somewhere in the middle of the pyramid and they have not succeeded yet which means probably one thought which was in my mind was if you have to succeed you have to succeed first at bottom of the pyramid because that's how you build those loyalties with the customers we were working on three prong strategy after the launch of Duster whatever you have manage it well get the best results out of it get the best profitability out of it build the brand strongly so that was at that point of time Duster for me but also the second point was be disruptive before innovation you need to be disruptive and that's where we said how can we be disruptive in mini car and I'll share only two examples with you first when we were designing this project so at Renault just to share with you my first mission was that we need to build a strong runway so we created you know we have a technology center today R&D technology center which has got six and a half thousand people working not only for India worldwide based in Chennai we have got two design centers in India we have got a big plant in India so you have to build a strong foundation because you know India is a market for sure you can't have a half hearted approach so when we were working on this car we said we will build this car from scratch scratch so just to tell you and this is the car I'm talking is quid not even a fastener a page is used from any other car it was designed and built especially for this car now when we were designing this car we really went deep into understanding the consumer what they want so clearly design looks a lot of features I won't go more into details of that but key thing is you need to have if you have to win anything in India you have to have five rights with you and that's my belief first of all right product with right features with right value with right timing and the last is right strategy so for us it was very very important if we have to compete in the market like India where you know even if you are selling a three lakh rupee car or a one crore car customers is definitely going to ask you you know what is the mileage that's a mindset so we were working on this car and you know you know lot of you those who are engineering or science student f is equal to ma you know so which means if you have to have a better acceleration better performance you have to reduce the mass of the car weight of the car if you reduce the weight which means you have to take the steel out of it if you take the steel out of it then obviously you have safety challenges so how can you do it and I still remember you know we talk about millennials we had this young engineer sitting and one of the guy came up with an idea and that idea was and this is what was implemented is that in any car of that size mini car you have got roughly around 16 to 18 kg of fasteners pitch so what we did was we did a very specialized new age technology welding which made car more stronger and we were able to take six kg of fasteners out which means we never compromised on the safety of the car and at the same point of time we were able to reduce the mass rather we made it more safe so sometimes as marketeers we have to go and think out a box that's what I mean by being disruptive you have to bring disruption you know it was very easy for us to say okay we will use pitch from their tire from their XYZ but no so so there are a lot of examples which I can quote about this car and this was the first time Renault is a 119 year old company and in its history for the first time a global car was getting conceived and launched outside of Europe and that was India so it was a global launch of this car so it is still the biggest make in India story because we made this car at the time of launch 98% localization even the market leader has not been able to do it so you have to be disruptive another example I would like to give you of innovation and this is again part of the journey in May of 2015 I had showcased the car for the first time to people in India 20th May and we said we will launch this car around festive period you know September October is a festive period in India and the business we are in you have to make sure you are making a global car so you have to make sure that till last minute you are checking quality and I realized somewhere in June that we are delayed we are delayed now imagine taking a such a big risk of getting into mini car which is nobody has ever been able to win other than two players and we are late so which we will which means we will miss the festive period what to do and that's where came the innovation and I think lot of credit goes to the young people in our organization I think the management style today you know has to change so you have to listen to more to your younger people because they can come with ideas and I can only share two ideas with you I was with my leadership team and I said guys we are late what to do so they were not able to come with any creative idea and then I had diagonal slice I was meeting the guys you know those who were you know our younger managers and I said what can we do so they came up with innovative ideas I don't know how many of you would recollect my car was not ready but we had to display the car outside so what we did with lot of innovation we had car which was hanging at airport the car all the display of the car was on a ramp because actually the reason was we could not have afforded the customer to open the gate because the car was not ready but that's where the innovation came we were not able to give test drive so we went for Oculus technology where you know in the malls we were giving test drive like that and another interesting thing happened is that lot of our dealerships were in progress of development so we were the first automobile company this idea came in by again you know young people and they said why can't we make virtual showroom which means that we created a showroom in Delhi and it was a virtual showroom where people can log in take the demonstration live 50 people can log in you know and this was every half an hour there was a demonstration show and it was very very successful for us and then came again we were late so we were not having the car and we were approaching the festive period and I had to take a call to launch a car or not or not to launch a car and probably I can say this was the biggest ever professional risk I took in my 24 25 years of career imagine the pressure I had to launch a global car because if it doesn't succeed in India it won't succeed anywhere you know and to launch a car without a single car at my dealership we didn't had a single car at dealership to show not a single car for test drive and we are getting into the most difficult segment so virtual showroom was one innovation and then I said guys you know can we really sell the car online something in digital again in my management team and my team came back to me and said no there was one manufacturer who did that and he was able to book only 87 cars so it's not a great idea again so few of our young managers came up with some directional thought and I ended up meeting someone who was into this industry and he said why don't you think of an app I said there is no app in the country for a car and that gave me an idea and I said okay fine I didn't share that with anyone and I just told my assistant please book a flight and I want to go and meet the employees of this company and I went to meet the employees of these companies this is the software company and when I entered into the room conference room you know they were delighted you know because never ever a car company CEO had ever come to their office and I said tell me what all we can do and that's where they started polishing the idea and they said you should launch an app with an app what you do you don't have a car but a customer can have a virtual demonstration of the car he can compare the car and we will put e-commerce into it and he can even book the car now my management team was telling me only 87 cars somebody had ever done and with that we went ahead and launched the car in India so virtual showroom and I'm just giving two examples and this app and with no car in showroom nothing to test drive and we were able to book 23,500 cars only on the app you know that is that is innovation so manage what you have today be disruptive and after that bring innovation because marketing you know maybe you know in this room we will have bigger marketeers but whatever little knowledge I have I can say marketing has completely changed in last few years and when we talk about the audience today which is taking decision they don't want to be told you know what to do or how to do you have to be first thing what I believe be simple and short the content has to be very simple and short to the point they don't have time lot of time people say millions of their attention span is very short you know so don't do things no their attention span is short because you are trying to do lot of blah blah to them you know you give them content and they will stick to you you have to be consistent you know I still remember the old marketing days you know okay guys you know we prepare you know for three months one big campaign and then we relax and see oh what's the result it's like playing golf you hit the ball and then you see oh going there and then you start walking no today the marketing is like squash you know you have to be consistently working in building your brand you know whether it is social media whether it is digital space but most important thing is there has to be a human element to it because after all the five rights I said you know right product right features you know right value right timing right strategy most important thing is you need to be authentic because today's customer can clearly see what is the marketing game you are trying to give and what is the reality and I think that's very very important so for an organization it is so important to build your organization culture in line with consumer culture because that's very important if organization culture is something different and you are trying to build a brand on that you know which is talking something very different you won't succeed so I think I will stop here because as I said this is the conversation session so I'll stop here and and obviously let me and Pradeep have some conversation and as I said this let this not be a communication session this should be a conversation session so please feel free after that to ask any questions thank you so much Mr. Sani that was an absolutely impressive and a fascinating journey if it was not for real one would have thought it was imaginary because you know from dusting the market with Duster to making the quit count to now literally capturing the market with capture I think you've you've successfully led a brand a master brand in automobile industry into a market which is one of the toughest automobile markets in the world so I'd like the audience to give him a really big hand for all the success that is delivered I was fascinated by your address on multiple counts and I thought there were a few queries and expansion that we could speak about and then I would give the audience a chance to ask these questions I think the first thing that you addressed from the heart was that instead of having communications we should have conversations with the audiences with the consumers and obviously in a business like automobile industry or trade your dealers also matter a lot so how do you set up the right kind of listening posts to be able to hear the right insights get the right insights so that you are able to have meaningful conversations and you're not in your own imaginary world of what the audience wants so what are the kind of listening posts that you think brand managers today and marketers today should really have in mind can really let you know how to break the millenials the millenials in your own organization you have to have an you know inside outward approach which means you have to encourage people especially the younger people to sometimes validate your strategies because you know at management level at middle management level we think we know everything but the reality is actually no and at least I can talk about myself I have learned so much in this journey it's still you know we have not arrived it's still a journey for me that every 15 days every 15 days and that is like I do this diagonal slice meeting which is and most of the audience are for sure you know less than 32 years of age young managers and I just have conversation with them for one and a half hours just to hear them you know it's not that I'm telling them something every 15 days there are 20 people in the boardroom and which means every every month I end up meeting almost 40 people because it's so important to understand how today's audience the customer is thinking because that's where the purchasing power is and I think I I learned it by one of my you know boss many years back we used to have these marketing pitches coming into you know every organization does marketing pitch I'm sure a lot of agency guys would be there and there was a pitch where we had the full battery right from the CEO of the company to the you know the brand director or the creative director so whole gang was there and you know the CEO was the biggest celebrity one of the biggest celebrity in the country and they said okay you know we are we are here in the pitch and and stands up the creative director oh so this is what we are going to do and I had learned it from my boss you know and I said you know you sit down the person who has worked on this strategy should stand up and give the presentation and it was a big shocker because actually that person was sitting not even on the boardroom table on the side chairs and we did this pitch with all the companies and this was a surprise element and finally the pitch went to again the company where the employee the young the guy who had worked on the pitch was able to convince me so I think that's very important and fortunately for us you know I can I can say we were having big challenge on a particular car not only on the advertising on the car but overall brand direction and then we changed the direction and and the results were five times better sales so I think it's very important to listen that's what at least my mantra is that's been an amazing precision and I think the kind of insights that you've managed to get because of going right to the heart of the matter right to the core of the subject in especially the younger audience you know has clearly delivered the results to you when we look at younger audiences today so maybe earlier had in the presentations today Mr Amanpreet Bajaj was the country head of air bnb and you know this millennial audience that we talk about is all into air bnb snapchat uber the generation today I'm told believes that owning a car is perhaps not as important as long as you have the use of a car so why you know own a cow if all you need is a milk so how do how do and I'm told that this is not just a not just a trend but it's a conversation that is happening in auto companies boards across the world including gm and port etc how do you see a large automotive manufacturer such as yourselves coping with this expectation that the audience is actually going to fundamentally shift their purchase behavior and go into a completely new mode of consuming your product and service see we have to see why this audience is changing their behavior and this is not limited to younger audience means a lot of people in especially in cities like Delhi Mumbai Bangalore they're using these you know olas and ubers of the world because of the traffic condition we have huge infrastructure problem you know so what they believe is where to park the car what to do you know so this is the growing trend right now is it going to affect automotive industry to a very large extent probably my answer would be no because at the end of the day we are in the business of selling car so somebody will have a ride you know whether it comes through owning a car or sharing a car or or you know taking it on rent but clearly we are thinking what is going to be the future so automotive industry as I said you know we are seeing a lot of disruption and when I talk about my company you know most of you would know Renault Nissan and Mitsubishi we are one alliance so we are the world's largest automotive alliance today and the future is what I call ace autonomous cars connected cars and electric cars so and this is not a distant future today we have got autonomous cars we have got connected cars and we have got electric cars and we are right now working on how we can bring such kind of technology in the emerging market imagine a situation first of all you know government wants to bring a lot of change on infrastructure you know a lot of cars will go off with new regulations coming in off the road so we will have some space and these autonomous cars the today's generation they don't have issue in terms of financial power their biggest point is they don't want to be hassled so imagine a situation where you are sitting in a car which doesn't require an IC engine so it's small it is autonomous you just say I have to go from this place to this place the car will go on its own and the cars will talk and we have those cars with us so it's not I'm talking some space age thing connected cars so your entire you know facebook you know snapchat xyz everything is there you know iot of things will connect very clearly and tell you you are on the way back home by the way pick up the milk because the refrigerator you know will actually talk and that's what we are working on plus electric cars it's inevitable lot of people think you know you have heard government saying 2030 India will be 100% electric and maybe two years back all all of us were laughing as automotive manufacturer it won't happen but I can tell you it is coming and my belief is it will come much before 2030 so so I think again you have to bring disruptive and innovative technology amazing and I think that's what the audience is kind of looking forward to and that's what the consumers are looking forward to you know there is a saying that business is all about marketing I am sure it is more than that but I think marketing is the face of the business that gets seen out there looking at your brand and the way it has evolved I think Renault has created a lasting impression in the mind of the consumers and one of the ways we in marketing see as that having manifested itself is through a lot of events engagement you know you associated with the sunburn festival and a lot of other ideas a lot of media people here marketers agency planners and creative designers actually want to understand how do you look at your choice of combination of media vehicles given the fact that the audience preferences are shifting and that there is a demographic difference across various markets so what is the thinking that goes into the ideal combination of media mix when you look at a go-to-market approach for let's say a new brand see it also depends which which car we are talking but if we are talking about mother brand and we are talking about car obviously you know digital is something which is really moving fast but digital is such a big word you know there's a lot which is there so I think most important is that you need to be getting into a mode of not communication but conversation and that is where you get digital into play because today's generation is not willing to watch your 30 second ad and you know clap gone are the days they don't have time to read a newspaper so so that's why digital is is catching up fast and we see what kind of an audience we have to reach to and and you know earlier I remember many years back we used to talk about demographic okay you know let's talk about this customer audience less than 25 years between you know 25 to 35 years I don't think age is anything which you can track now you have to track your customers by their social groups I still remember you know and I'm sure a lot of us will agree there were times at least when I was growing up I never had a courage to go to you know my grandfather to talk have a conversation father was at best but that also was not very easy you know and most of the times whenever we were out in a social function the youngsters were on one side you know they were not conversing with the elders but today if you see you know it's completely changed the guy doesn't care you know he will call a 50-year-old guy with his first name you know so so it is more important to catch the social group what they're liking are rather than you know doing the demographic slicing so so that's how I believe you know when you do your media planning you have to keep all these things in mind awesome I actually have tons of other questions but in the interest of audience time and I'm sure they're you know dying to ask a few questions I'll say one for the last which I'll ask at the end and I think we have time for perhaps two or three questions at best so please make it count if you can just raise your hand if you have a question we'll get try and get a mic across to you yes the gentleman hang on Satya I think you're number two so just have to wait can we get a mic over there please gentleman in the third table please sir hello I'm Anu Bose I'm a senior advocate supreme court I'm also a special advisor to Tata consultancy services limited now we see India is elsewhere in the world is beset with what we find today is the impact of the fourth industrial revolution in robotics artificial intelligence nano technology automation to the extent that it was a humanoid robot which greeted Modi and Ivana Trump in Hyderabad at the last summit yes so I'm just taking I'm just asking this question to do intend to ride on the wave of this fourth industrial revolution in the 10 when you're offering new products would you renown offer say a robotic driver or a chauffeur along with the car would you offer a robotic female companion to a lonely driver when we need company I'm just the science is progressing to that extent or maybe a robot to drop the little child in the school without the aid of the driver now these are things which will become real within the next yes 23rd Japan already has moved ahead in this field and the reason why they had a robot greeting Trump and Modi was to show India's impact also in this field sure so thank you what is it that you as the CEO and and the of Renault feel do we ride the wave and if we ride this wave do we also have any texture balances thank you sir I request Mr. Sunny to address the question see yes we should ride the wave but we should ride ride the wave the wave we want to ride the wave that's very important so I will I will answer your question in two parts first if you talk about fourth industrial revolution and I go towards the production side you know lot of countries have issue in terms of labor costs so they are moving towards robots so areas where you really need precision for a country like India we have got very skilled intelligent manpower so for areas where you need some precision yes robots but otherwise you don't have to copycat because all of us know countries like Australia the automotive companies have stopped manufacturing because of the labor cost and even robots were not a substitute for that coming back to the consumer side of it what I just mentioned earlier autonomous cars connected cars are the reality which means that you sit in your car put so they are like robots you know what you just put your destination the car will take you there when while you are there you are not lonely because it is also connected your hands are free so you can talk to not robot but you know your wife if somebody wants to otherwise anyone and obviously you know it will be much silent because I see engines are going so it's like you sitting in your living room you know and we have all these space age movies but that's all going to be a reality when I was a child trust me you know I used to think the biggest invention in my lifetime is this whole Skype where I can see someone and and talk because I am from an era where you know you had to book trunk calls and this was the biggest innovation in my lifetime yet you know so I think what we are saying we will see that very soon happening on our own roads in India fantastic that's excellent could we have the next question please gentleman in the center I think in order to be gender balanced I think there's a lady over there who has a question let's give her a chance to please I'll definitely come back to you after this could you could you pass the mic along second row second table could you just get that mic switch on please thank you hello chick yeah good evening everyone I'm Shalini from Lakshya media the question is that with increasing number of cars every day on the road we have increasing pollution so how is it not going to be handling that because of course you want you will be wanting to have production to increase the demand to increase and everybody buying more cars like everybody they're four members they're four cars plus a family car but that's not going to help solve the traffic problem and the pollution so what's the stand for company on that okay so I don't want to give you a political answer because very easy for a car company CEO to say that but I think there's a multiple level of strategy at least I can talk about I'm working first of all with the government I was the first one two years back who said please bring scrappage policy because on one side we say we want to jump from Euro 4 equivalent which we call BS4 to BS6 in 2020 so BS4 was implemented in entire India in first April this year and we want to go to Euro 6 April 2020 which means three years we want to do a quantum leap Europe took 11 years to do it so yes that's a good step let's be disruptive but we also have to get rid of old cars which are 25 30-year-old cars which are polluting so so government is now very positive towards that and they're working on this strategy and obviously we are ready today to even give BS6 technology and you were the front runners to say please bring BS6 fuel earlier in New Delhi at least so that we can bring the cars you know first hand and the last point is we are the world leaders in electric cars world leaders and and this is what I think you know what we call ZD zero emission cars and we are you know I'm working with the with government right now to work on the strategy how India can transform towards electric mobility and how it could be good for us and how it can help the overall ecosystem because a lot of times you think electric car is like you know I will just drive my cars no you know electric car will help in the grid stability because you know when we produce electricity so there are times when grid is you know cool that's the time when cars will take energy and when the grid is hot you need energy the cars can give back the energy to the grid so that's the kind of an ecosystem we are working with the government at this stage that's our involvement right now amazing that's seriously amazing I'll give the gentleman a chance for the last question since I promised it to him we are running a little late on time but I guess it's definitely worth it I'll repeat the question why don't you just say it so that we save some time go ahead sir I can hear you so I'll repeat the question that you ask please go ahead who's looking into a target audience of three million ex-servicemen right sir we are finalizing something if we found something about a note it surprised me amongst the four names taken by them Renault did not come into that for the simple reason that they felt your network in the rural areas is not strong your brand in the rural areas is not strong so I thought this is what we finalize the next one week and I'll meet you meet you I need 25,000 cars immediately within one month but I'm just looking at why can't Renault bring in reliability in the villages why can't people even ex-servicemen don't believe in it I want to ask you that question can Renault do something beyond the electric things what you are doing because the basic need of India today is a car which is reliable the service is reliable and I need your support in that and can Renault give it yes so first of all I should thank you because this was not a question but a business proposition and I'm always open for business excellent but you know it's important because Renault is still the youngest brand in the country we are seventh largest player today in the country so all the players those who are holding one to six position are at least 15 to 40 years in this country and all the players those who are below us from 8 to 18 are also at least 10 years old so we are the youngest brand but that doesn't give me a reason to say that to a consumer so we have increased our dealer network very very drastically I'll just give you one example when we launched quid I had only 150 service outlets today we have got almost 270 service outlets but on top of that by 31st December I will have something called which was again the first innovation in the country called workshop on wheels because when we launched quid we thought this car will sell in Delhi Mumbai you know Jaipur's and Ahmedabad of the world what we saw this car was going to interior villages you know and today you know I'm very proud to say in in less than two years we have been able to sell more than two lakh quid quid is the top 10 selling cars in this country for last two years so we came with this concept of workshop on wheel I said by the time I'm building the infrastructure and this workshop on wheel is a full workshop which goes from one village to another and it's not a service van where you do know it opens up and becomes a workshop so I'll be very interested to understand which are these areas and by end of this month we will have 75 of such workshop on wheels and by next year 150 plus more workshops so at least I can assure you of that confidence and on top of that when we launched quid the biggest challenge for us when I said five rights one of the right was right value our cost of ownership because we are 98% localized my spare part value you know and I still remember the figure at which we launched is 17% 17 17% lower than the market leader probably we are a younger brand we still have to you know communicate we need to converse more with this kind of customer so I'll be very happy to you know have your details and share what all we can do and I take this as a good business proposition fantastic I think I think you've got all the convincing reasons from Mr. Sani just now on why you should forget the other four and go only with Renault so sir I think Mr. Sani will be available for a few questions thereafter please go ahead sir in the year 1917 the Indian 4th Army saved Paris from the German attack and in those 400 600 Renault taxi cabs that saved Paris most of the soldiers who traveled in those taxi cabs where Indian soldiers and most of them were Sikhs waiting that goes for a big hand which your company must highlight thank you thank you for the army which disrupted disrupted the chief and plan the Germans have faced their biggest defeat outside the gates of Paris excellent Renault cars 660 taxi cabs thank you sir thank you thank you on that note I think I'm coming to the last question which I had reserved for myself so if anybody has got other questions I'll request Mrs. Sani to perhaps address them one on one so Sumitji what's your personal success mantra what motivates you what gets you getting up in the morning and going what drives you sorry sir longish one but I guess what really motivates me is my passion you know as I said in the beginning I love automobile but trust me you know like most of us in life this was not my first love you know I wanted to be a fighter pilot in my life but I was not successful in that and and yes you know so I ended up becoming a corporate executive and and that's my passion my passion is building business but apart from that my passion is also flying so I learned flying so I I love flying and my other passion is that you know sometimes we end up you know when we talk about brand I was talking about human touch and you have to build the culture in your own organization because I strongly believe in that famous saying culture each strategy for breakfast you can have great strategy but if your organization doesn't have culture if your people are not engaged with you you know you will not succeed so so for me that human touch is very important and and you know where so that is another side of me where I love to go out in villages and my biggest I would say achievement and now is that we have built a 125 bedded hospital in a village in Madhya Pradesh I don't belong to Madhya Pradesh so you know when you get something you should always give it back to the society so these are a few of my passion which drives me every day absolutely amazing and totally inspiring ladies and gentlemen I think a really big hand is called for thank you very much and at this point let me also invite Mr. Krishna Menon CMO for Sakal Media Group to join us on the stage to to facilitate with a small memento for Mr. Sani and Mr. Devedi please welcome you can put a runner for applause ladies and gentlemen for that one thank you thank you