 Pick any app on your phone, anything that you use, and tell me if you were the PM of that app, what would you build? Give me one feature of what you would build. So we all know what the wrong answer is, right? Which is, oh, I know, I have a neat idea. It's, you know what? So I know the goal of the company, and I assume your KPIs and the metrics of your GOMRX, and feel free to go to the board when you get this question, because sometimes you want to think it through, because what you want is this one good idea. You just want one good idea, and sometimes it doesn't come to you right away, right? So you go to the board and you're like, okay, so here are the goals, and here are the metrics that I'm going after, and here's my audience, and here are the personas that I have that I want to be able to reach. What's that one idea? And then try to reach back and think of that one great idea. And sometimes you'll be brainstorming with, you'll be brainstorming with the PM manager in the room. That's a good thing. Any PM manager wants to do this. They're like, yeah, let's do it. Let's talk about that product.