 Private Property recently concluded an exciting deal that saw South Africa's leading property portal undergo a change in ownership Partnering up with none other than Caxton CTP publishers and printers Joining me in studio today to chat more about this exciting transition is Peter Urestesen from Private Property and Nicole Forcer from Caxton Digital Welcome. Thanks so much for having me. Exciting to be here. Yeah, and congratulations. Thank you So tell us a bit about Caxton and its history, Nicole Caxton is one of South Africa's largest publishers and printers of magazines, books, newspapers and even websites We've been around for many many years almost as old as me actually and Yes, we Basically are a JC listed company. So I'd like to think that we're we're quite a quite a big big fish Yeah You host quite a variety of publications under your umbrella. Tell us about some of them So from the local media side, we have approximately 140 local newspapers That get put into the community's boxes every press boxes every every week They look forward to receiving those obviously get very upset if they don't receive them give us a phone call We also have a footprint of 3.7 million copies that go out weekly So quite a nice, you know Area that we cover and we also have national publications such as our magazine department You might be familiar with the Roy Rosa magazine boner Farmers weekly garden and home just to name a few. Yeah, and then we've also got our national publication Which is the citizen. So peter we've got a long-standing relationship with private property from winter home And also recently discussing your new app, which has been met with great excitement So tell us what this means for private property. Yeah, thanks for having us and Especially around the app. We've had great results. So thanks to you guys Um, yeah, the caxon partnership, you know from day one the the team have been really Committed to our success and as a business we want to grow Um, our brand, you know and our core offering For us, this is almost a marriage of traditional and digital And though digital will always be our core. We understand that there are markets We still haven't reached and some guys who still start their property search offline And you know, we think this is a great way to drive our message and our property experience Through those channels. Yeah, now we've heard from private property side, but what does this merger mean for caxon? So for caxon, we're still very relevant, especially like I was saying earlier about the local community So we pride ourselves in being well supported the papers still, you know, get a lot of readership and are still really relevant in the communities More recently we've invented quite heavily in the digital space We expanded by Launching 82 local newspaper websites Around the brands that we already have We reach over 5.5 million visitors through these websites per month And you know through our associated companies and partners The likes of the citizen money web We really want to be able to grow the private property brand as much as we can Through this network. Yeah, we feel that through us having that local expertise And private property having the property expertise. We can really then you know, showcase this not through just the traditional Media but through various digital touch points as well So a leading online property portal joins forces with the media giant What does this mean for myself as an individual when I access your website? As a national website, we have a great national footprint The caxons partnership really allows us to reach further and especially into these local communities Just putting more properties in front of more buyers more often Yeah, yeah, and I think from from our side, you know, we are really entrenched in the communities We're very involved in their daily lives We proud ourselves with having the journalists out there getting the latest news all the time And I think that from you know My experience as well when you are searching for property and investing and either Buying or renting you really need to have some sort of expertise You know in front of you So, you know by combining both companies we feel that we can really get in front of their consumer And leverage off what we have from a traditional side, but then also from an online side And really, you know give give that that information freely to them Meeting all their needs from local news to property listings So yeah in this case with the property side, we believe that the partnership can really achieve this This definitely offers the consumer a more holistic experience. What does this mean for the real estate industry? For us we really want to add value to our estate agent partners But that also starts with a great consumer experience I think for us we want to leverage the print and digital assets and Yeah showcase our great property content So that the real estate agents and the consumers will ultimately benefit absolutely Well, it's very exciting and I'm sure we'll be hearing about it from you soon again Thanks so much. Thanks. So for more information, please go to www.privateproperty.co.z