 Hey everybody, finally I'm live again. I have no idea why YouTube has given me such a hard time and I wanna welcome everybody here today. I wanna thank you for sticking with me there. I know that was a long delay for me to get going, but it's gonna be worth it. I can promise you that. We've got a great group of people today. Hey guys, do me a favor, introduce yourself. The best way to grow a business is to make connections and this is a great place to do it. Everybody on these calls is here to learn how to make money online and you guys should really meet each other, you should talk to each other. You should, you just should. You should, you gotta get to know these people. And do me a favor, post in that chat section that you can hear me. I wanna make sure we don't have any more technical difficulties because I've had some this morning. It hasn't worked this morning unfortunately. So do me a favor and just post it and let me know you can hear me. Don't forget, ring the bell, right? Don't forget to do that. But you can't do that until you subscribe. Hit that big subscribe button down there. When you subscribe, that button will go from red to gray and this bell here will pop open. So make sure you also click the bell. Smash the like button, I really would appreciate that. All those things really matter to my channel. And my channel's doing really good guys. We have our ups and downs on lives because not everybody can show up. And I get it, it's a Friday and people are working and all that stuff. But, you know, a good, a good CPM which is what you make per thousand views on YouTube. Good, thank you, Web Solutions. He just told me he could hear me. A good CPM is anywhere from a dollar to five dollars. And literally a channel has no control over what your CPM is. Like I could do great videos. I could do crappy videos. It wouldn't matter. CPM is determined by YouTube and how much they can sell ads for on your channel. So keep in mind, I just told you, a good CPM, which is what I make, is between one and five dollars. I got up today and I thought there was an error. I really did. My CPM is 29 dollars and 66 cents. Did you hear that? 29 dollars and 66 cents. Normal is one to five dollars. I'm making almost 30 dollars every time a thousand views goes through my channel. That is insanity. And I owe it to you guys because here's why that's high is because you guys are quality. YouTube knows who's watching my videos and when the advertisers have to advertise they know who you are as far as demographics. Not personally knowing who you are. They don't know that. But they value you guys that much to where they're willing to pay that amount of money to reach you guys as an audience. So that is crazy. I cannot believe I'm almost at 30 dollars when it's supposed to be from one to five dollars. And I owe it to all you guys. I really do. Ty Ann's introducing herself. She says she does copywriting chat box, conversational chat box in the elderly care space. So guys, if you need somebody who's doing chat box or I don't know, maybe she's freelancing, maybe she's not, but contact Ty Ann, right? She's right here. You can meet her. I know her online. She's a friend of mine online. So make sure you do that. And let me get to the subject matter. The subject matter today is five e-commerce landing page fundamentals that you have to know, okay? And I know that is our subject matter today, but if you have questions about anything else whatsoever about starting, running and growing online business, please do me a favor and post that in that chat section. If you're watching this after I've been live, posted in the comment section so that I can help you out. But you know, guys, these landing pages, they're so important. There's not a single copywriting recipe or a silver bullet that's gonna double your conversions overnight. It doesn't work that way. What you need to do is you need to nail down some fundamentals, which I'm gonna give you in this video today. And when you do that, you can keep tweaking them and you can keep getting better and better results. So that's how it's gonna work. So what I'm gonna do today is I'm gonna teach you how to do that. You can just level up those skills and you can keep applying them and you'll keep getting better and better results, okay? So that's what we're gonna do today. Like I said, if you have questions about that or anything else, you know, you want to put that in the chat box, put it in the comment section there. And then that way, you know, I can help you out. Now, so when we're talking about all these fundamentals and things you need to do, what does this have to do with landing pages and copywriting? You know, I found time and time again that myself and my clients, you know, landing pages, product detail pages, FAQ pages have way too much in common with that first shopping experience and not enough of the elements from a second type store. So you want to have that. In other words, they have way too many elements that are too much text buying for a visitor, excuse me, a visitor's attention and not enough clarity in their message. So you want to be clear. Too much copy breeds confusion and confusion does not convert, okay? So you really want to keep it simpler. I see people just putting so much on these landing pages and what it does is it confuses people. It gives them too many choices. Your website visitors don't have time to figure out where the shoes are or where the survival food is, okay? They want to know instantly. So imagine your website is a physical department store. You walk in, you're on a mission, you want to buy a specific item. What is the first step you take? You probably look around the store for signs, other displays that represent the type of product you're looking for. So your website visitors, they do the same thing. They land on your site, they look for keywords that align with their mission. Why are they there? What are they doing there? That's what they're looking for. James has finally got sound in Savannah. Man, I'm sorry about the delay there, James. I really am. It's been tough today. Okay, so when they're in your site, if anything pops in their way, they immediately brush it off or they leave, okay? Anything that doesn't align with their interest gets ignored, okay? They leave. If something is too difficult or persistent, they may just leave altogether because it's tough, okay? So depending on the strength of the motivation and time pressure, you may take the time to roam around a brick and mortar store, but sometimes you just want to run in there, find what you want and get back out again. Your website has to allow people to do that, okay? It's pretty rare that you have time to roam around. I mean, I never, I don't say never, but rarely do I go into a store and go, I think I'll just look around for a little bit. Just walk around. The only time I ever do that is after lunch, when I maybe just want to spend five minutes walking around with my wife and I don't really want to buy anything, okay? I'm just there because I'm trying to, you know, get some steps in, right? I'm trying to walk a little bit, trying to get my body moving because I sit at a desk all day long and work on a computer. The right amount of copy on a page is the exact amount that it takes to get the job done. Nothing more, okay? So don't think of this as you just trying to stuff a whole bunch of information on a page. That could be really detrimental to you. So I want to talk about these five fundamentals. First one, every page is potentially a landing page. Yeah, even your FAQ page could be a landing page. Number two, every page should have one primary objective. That's it, that's it. Number three, every element and word on the page should support that objective, whatever you've decided it is, okay? Number four, the language used must be familiar and intuitive to the visitor. And number five, the next action to take must be obvious and attractive to the visitor. And I'm gonna break down each one of those, okay? Landing pages aren't an opportunity to talk about yourself or pat yourself on the back. And I see this too much. They are a place to convey an understanding to your visitor, address their specific problem and present your way as the best way to improve their current situation, okay? So at the heart of every single transaction that a customer makes, there is a problem of some kind that the future state is what they're looking for, okay? So your job by proxy, and I'm getting a message from my software here, I'm gonna wanna make sure it's going okay. If you have a dropping connection, please let me know, guys. I think I'm gonna change my software altogether. I'm not liking the software, I'm not feeling it. It's given me a hard time and I've looked at StreamYard, I think I'm gonna go to that. So when you're communicating with your visitors in your target market, you have to describe the problem and the solution with words and graphic elements that are easy for them to understand, okay? That is so very important to do. If you do that, you're gonna get good results, okay? If you don't do that, you're not gonna get good results. You gotta present a clear path for your visitors to take. You gotta run enough tests and you'll discover an interesting phenomenon. Results aren't always obtained by changing the words on the page. There are times when you need to get rid of the words entirely, okay? Blow them out, take them off. The words sometimes, you can add conversations or revenue by subtracting or distracting confusing elements on your page. So that's very important to understand that. Here's the golden rule for a landing page copy. If it doesn't need to be there, get rid of it. Get rid of it, you're wasting space, okay? There's a place for everything and everything in this right place. We've always heard of that, right? So what we need to do is have the right elements on that page. Let me get another sip here. Tyane says, is it recommended to do cartridge pages before you have a website live? You know, that's a really good question. And for those of you who don't know what CARTRA is, it is a digital marketing software that does emails, landing pages, sequences, videos, courses, memberships, everything, all at one place. So what you can do with CARTRA is you can put up a page pretty quick. An opt-in page, a sales page, a video page, whatever you want, you can do that really quick. So to answer your question is, if you don't have a website and you wanna start marketing online, I would recommend you trying it out in CARTRA first. And here's why. Let's say I've selected, I wanna sell bells. Okay, I got a bell ready, I wanna sell this bell. And I wanna build a website all around different kinds of bells, okay? It could be doorbells, it could be desk bells, it could, whatever, my whole niche is bells, okay? That's my thing. And I haven't sold any yet. If I go and use, let's say WordPress and I build a site, it's gonna take me hours, weeks, days, whatever. It's gonna take me a long time to build this whole site around my bells, okay? If I go to CARTRA, I can put up a sales page in a matter of probably an hour or two, a sales page. Now, why is that a little bit better? Well, because if I put it in CARTRA, I can test it out and see if my bells are gonna sell. All right, sell bells. Oh, I got all these rhymes going on. So if they sell on CARTRA and it's converting and I make it money, then I can build the website. So I would say if you don't have a business already started, you don't have a list, you don't have any of that, I would start off testing in CARTRA first. I would definitely do that. Why go through all the headaches and the problems of building an entire website around something, okay? And then it doesn't work and you built a website for nothing. So that's what I would recommend to you. So let's move on with this training. I hope that answers your question. Let's recap what I've learned, okay? Or what you've learned, okay? About creating compelling sales pages, okay? So first off, let's revisit the five landing page development principles, okay? First, every page is a potential landing page. Every page, good. I'm glad you got that part I in. I saved you some time basically. Number two, every page should have one primary objective. I know in the beginning I would send people to pages and I would have like eight different products for them to buy on that page and I wasn't doing well, I wasn't converting well. My thinking was if they had more choices, there's more chances of them buying something. That is just the opposite, it doesn't work that way. Number three, every element and word on the page should support that objective, okay? And guys, if you're not writing these down, come back and watch this later on. But these five elements are super important. Number four, the language must be familiar and intuitive to the visitor. You don't wanna talk over their head. You don't wanna talk below what they know either. You've gotta hit that sweet spot. And number five, the next action to take must be obvious and attractive to the visitor. So whatever it is you want them to do, if you want them to buy, if you want them to opt in, if you want them to watch a video, it's got to be obvious and attractive to the visitor, okay, that's super important. Now, you've gotta ask yourself, which of these fundamental rules are your pages violating? What are you going to do about it? Now, before you run off and make all those improvements and do all this stuff, take a moment and consider the magic phrase I shared with you earlier. Here's the magic phrase to the visitor, okay? It's gotta work for the visitor. Regardless of what other additions or alterations, subtractions you make, avoid relying solely on your own perspectives and opinions. You know, sometimes I'll talk to my wife about that, and she'll say something to me, she goes, well, I wouldn't buy that, or I don't think that, or that really turns me off, or I like that a whole lot. It doesn't matter. It's irrelevant what you like. It's irrelevant what you want. What's relevant is what the data says, what your audience wants. It's easy to assume that because you are your own customer, okay, that you know what's important to them, but your gut feelings can only get you so far. You need data. In the end, the real world consumers are going to decide whether or not they buy your product. And I'm willing to bet there are way more variables or edge cases to consider than you're able to come up with during a brainstorming session. So you're not gonna be able to come up with all this stuff on your own. You're gonna have to test it. Before you hit publish, or kick off your promotional campaign, show your page to at least five to 10 people. I would say 50 to 100, or 5,000 to 100,000. The bigger your sampling, the better off you're gonna be. And these people should be in your target market. Don't walk around and ask all your family members who probably are not your target market what they think of stuff, or your friends. I see this time and time again. I see people posting in groups, e-commerce groups, or business groups. What do you guys think of my logo? What do you guys think of my landing page? That's not their target. That's not their target audience, okay? If they have a particular niche, odds are the people in that group are not in that niche. You're asking the wrong people. But if you have the right people, if you have the right audience, ask them a few questions. What's the first thing that grabs your attention on this page? Write this stuff down, guys, or take some notes, or come back and listen to this later, but this is really important. Ask them what grabbed your attention on this page. Next thing you wanna ask them, what do you think this page is designed to do? This'll be shocking for you. You designed it for one thing and they're gonna answer it in another direction. You'll be like, no, that's not what it's supposed to do. Next question you wanna ask them, what about this page is confusing or off-putting to you? Now this may hurt your feelings, so what? We're here to make money, okay? So there's certain things they're not gonna like. What about this page is attractive or that you like? Tell me about that. What would be the first step after landing on this page that you would want to take, okay? And if it's not what your goal is, you've messed up, okay? So we wanna ask them that. How do you think this page can achieve its goal more reliably? And you'll get some good answers there. Make sure you're asking this of your target audience, okay? Super important that you do that. Now, if you have any questions about landing pages and what I've gone over so far, please put that in the chat box there. Please, please, please do that. I will tell you that since we're getting close to this move to Texas, I'm not going to be able to do as many lives in the morning. You guys, I'm not gonna be able to do as many lives. I am live again tomorrow and I'll let you know probably on Sunday night, about next week. And the way I'm gonna let you know is if you go to my channel and you look and see some live scheduled, you'll know I'm gonna be there on Monday morning, but I do have a lot of stuff to get set up and I really apologize if I can't do it for about, it'll be about two weeks. We're actually, gosh, it'd be more than two weeks, about two and a half weeks. Now, I still will post videos Monday, Wednesday, Friday. You're gonna get those, don't worry about that. But as far as the live goes, since I have all these other things scheduled, it's harder and then when I'm on the road traveling, it's incredibly hard. But what I may do, if you guys are interested and put it in the chat box there, put it in the comment section, I may chronicle some of my travels on the road and go live and just show you guys what I'm doing. If I can do that, I think I can do that on my phone or something like that. I don't know, I'll see what I can do there. Maybe I can go live when I'm on the road. But if you ask those questions of your audience, you're gonna get the answers you need. All you have to do is ask the right questions. I heard Elon Musk talking the other day and he said that any problem could be solved. Any problem, there are no problems that couldn't be solved. The problem is knowing what the right question is to ask. The problem is knowing what the right question is to ask. Because if you get the right question, there's solutions to everything. There's solutions to everything. To write landing page copy that converts and generate more sales from your website traffic, you need to follow these five fundamentals I just shared with you. Make sure every word on the page is there to help your visitors get closer to the solution that their specific problem is. Okay, you gotta do that. Don't throw up roadblocks like pop-ups or sign-up forums or discount banners that aren't gonna help them get there. Now, if they help them get to that point, yeah, you wanna use them, okay? And I use all those things. But what you wanna do is kinda lay out these breadcrumbs to help them get to the destination faster and more reliably. Let's see. Time to see. Totally understand, yes, look forward to seeing updates on the road. Oh my gosh, I'm dealing with the banks and the builder and everything today. And I'll share with you guys something. We ran into another roadblock yesterday. They poured the concrete for the whole house and in the garage, and inside the concrete, they had these things called tension cables and one of them cracked the slab in the garage. Okay, these things happen, these things break. This is something that happens. It's called a post tension, something I can't remember. So now what they have to do is break up that garage floor. They have to pour all new concrete there, redo it. So that's gonna delay us. And I told them they can't delay us from moving because we gotta move anyhow. So if they have to work on the garage while we're there then that's what they're gonna have to do. But what they did say is since they had to do that, we have two different carriages. We have one car garage and we have a two car garage. They're gonna epoxy both of those for us because the concrete will look bad actually. So they gotta cover it up, but they're gonna epoxy it for us. And they're also gonna epoxy our patio in the back of the house, which is about a freebie of about $10,000. So I'm pretty happy about that. So we're getting that, but it does cause a little delay and maybe a little inconvenient for us. But you know what, things happen. Let's see, not sure best places to find my audience to ask in groups. So many you can't solicit in. Well, what I would do is look at some of your competitors, Ty Ann, that's the first thing I would do. Who do you know that is doing something similar to what you want to do? Go look at what they're doing. Go look at how they're marketing. Go look at how they're selling. If they have a product you can buy or service they can buy, you buy it. Buy the product, see what their funnel is. See what emails they send you. See if they have Facebook groups. If they have Facebook groups, you can go into their Facebook groups and you can see the ads they run under the transparency tab. You can do this with any Facebook group. You can see the ads they have run, the ads they're currently running. So you can do that on any competitor on Facebook. So that's a great way to go about it. So actually the information is there and you can reach these people. You just gotta look at your competitors. When you go to their web pages, look at what keywords they have there. Look at what their meta titles are. Look at what their descriptions are. And you can do all that by going into the code on the page which I can't show you on here, but basically you can look at the source code of any page and you can tell what they've put in there. That gets them to rank. Also search your terms on Google. This is a great way to find your competitors. When you search the term on Google, pages are gonna come up related to your search term and then look at those pages. Those are your competitors. Those are the people that are ranking for the stuff that you just searched for. Great way to find it. So I hope that helps you a little bit. That's a great question there too because I didn't know in the beginning. And then I finally figured out all those things. I could find all my competitors, see what they were doing. I could do some of the same things. And that's just borrowing information is all it is. Let me get another step here real quick. So guys, that's what I got for you today. I hope it was good. I hope it helped you out. I hope it's something that you find you can use. You guys are super helpful to me because you ask great questions. If Tyann didn't ask those questions there, I wouldn't have got on my little rant about how to find your competitors and how to copy what they're doing and all that other stuff. So you guys make these sessions. If it wasn't for you, this session would be worthless. Well, nobody's listening to it, right? But since you're here and you ask these really insightful questions, and so many of you guys are good at this. I have so many regulars from Siddharth to James, to Paul, I could call out a lot of these people. Thank you bunches, sure, no problem Tyann. And you guys really help a lot of other people. And think of it this way, when you ask a question, whether it's in this chat section live, whether it's after I do a video and it's in the comments section, you are in fact helping other people because that very information that I answer to you is information that other people can use. So super, super important. So that's what I got for you. I hope you guys had a good session today. If you did, if you enjoyed it, give me a thumbs up, subscribe, ring the bell, turn on all bell notifications if you're notified each and every time I go live, or I upload a video, please do that. Don't forget the comments in there. I've got a free course in the description section after this is live. Once it's posted, if you look at the description section, there's a free course there, a $97 course. You can opt in and get it absolutely free. There's a lot of links to different things I do, a lot of different products, books I recommend. Go right into that product description and find that stuff and click on some of that stuff, use some of those things. These are all tools I've used or currently used or books I've read, and I highly recommend all of it. So there you go. I think that's it. Guys, have a great day. I will see you tomorrow morning on Saturday. It's 10 o'clock West Coast time. I don't know what time it is for you because I don't know where you're at. So I'll see you guys tomorrow at 10 a.m. Talk to you later.