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Beyond Gamification: Lessons from Game Design for Engaging Users Catt Small

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Uploaded on Aug 3, 2014

When UX designers think of techniques that have been borrowed from game design, gamification is often the first approach that comes to mind. However, the oversaturation of gamification in products we use every day can cause fatigue. Not every product needs a system of achievements.
UX practitioners can learn so much more from game design. In this talk, we will explore other ways to engage users in our products via game design concepts without coming off as gimmicky.

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