 You've got a new modern expensive car. You might have a backup camera, but what if you don't? It looks like the people at Cobra have maybe got a solution for you. Yes, that's right. I'm with Dave Marsh from Cobra. Yes, yes. The average American car is 11 years old, so they don't all have backup cameras. So we've come out with a version here that's five minutes set up. And one of the problems with backup cameras is you have to pay for the large display that sits there on your dash all the time, but what are you guys doing instead? Well, we're using your smartphone. So what you do is we have a license plate bracket here with a camera on it, and there's a four-year battery in there. So I'm just going to describe for the audio people, too. So we see something that looks about the size of a license plate, but it's thicker and it's got a camera mounted on the top of it. And your license plate goes right underneath that? That's right. To set it up, all you do is take the two screws out that hold your license plate, and then you put this bracket in and put the two screws back in. Now you have a backup camera, and the way that works is you have a simple remote here that goes in the steering wheel. And that little three-button remote, the middle button, you just hit that, and you'll see on the smartphone in three seconds over there, the picture just came up on the smartphone. Oh, wow. And you didn't have to wake the smartphone up. That's the beauty of it. Does it work that way with iOS, too? That's right. It works Android or iOS, and you don't need to enter your security code or anything else. No distraction. Just hit the button and you get the picture right away. Wow. That is crazy. Oh, and Steve's excited because he's on camera right now because he's looking at the view. So I see the center button was what turned it on. You've got an upper and lower function button. What are those? Those are user configurable. So if you want to attach one of your own apps, whether it's iHeart Radio or Google Maps or something, whatever it is, you can hit that button and it will do the same thing. You can just hit it up on your smartphone. So you're not like Apple. You're giving us buttons just in case we want more buttons. That's right. And when will those be available? This will be available in April for $249. Wow. That's a really good price point. You pay thousands for them in your car if you buy them in not aftermarket, but the original ones. Or you can buy cheap ones that are $99, but you have to drill holes and they really don't work very well. I was never excited about the drilling the holes. My mechanic, Honda Bob, would drill holes in his bumper, but I wasn't going to do it to mine. So if people want to learn more about this, where would they go? They come to www.cobra.com. All right. Thank you very much. This is fantastic. Thank you, Dave.