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B. Eisenberg & S. Milrad - Hierarchy of Optimization

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Published on May 29, 2008

Bryan and Scott use a whiteboard to illustrate the five levels of conversion optimization. You'll walk away with a greater understanding of A/B and multivariate testing, a better idea of where to focus your testing to provide the quickest and most valuable results, and an answer to the question "Why is failure a good thing when performing optimization testing?" Take notes, there is a lot to learn but the benefit to your business can be truly astounding.

For more of Brian Eisenberg's digital marketing curriculum, visit marketmotive.com

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