 There's more data being gathered now than has ever been gathered before. We get official reporting every month, so we look at almost everything that our clients are paying us to increase. So we have very set KPIs, very well-defined key performance indicators that we track, and then we measure on a monthly basis. So things like website visitors, things like time on site, things like bounce rate, pages visited, conversion rate of those pages, and then we can even go into their lead management software and we can look at how well the digital needs are converting. So what kind of conversations are they having? What are they asking for afterwards and are they turning into sales? So we can look at not just quantity, but we can also look at quality within digital marketing.